HREÑUK S.A. – The Legacy Behind Rosamonte Yerba Mate

A Tradition of Excellence in Yerba Mate Production

HREÑUK S.A., the company behind the prestigious Rosamonte brand, is a leading producer of yerba mate in Argentina. Founded in 1936 in Apóstoles, Misiones, the company has grown to become one of the most recognized names in yerba mate cultivation, processing, and global distribution. With a strong commitment to quality, sustainability, and tradition, Rosamonte is synonymous with authentic Argentine yerba mate.

Core Business and Product Offerings

HREÑUK S.A. specializes in agriculture and food production, with a diverse portfolio that extends beyond yerba mate to include tea, aquaculture, and livestock farming.

• Yerba Mate

  • Rosamonte Tradicional – Full-bodied, intense flavor.
  • Rosamonte Suave – Milder blend with a smoother taste.
  • Rosamonte Selección Especial – Aged for 12 to 24 months for a refined taste.

• Tea

  • Black Tea
  • Green Tea

• Aquaculture Products

  • Pacú Fish Farming – Sustainable aquaculture to diversify Argentina’s seafood industry.

• Livestock

  • Cattle Farming – Supporting Argentina’s thriving beef industry.

With its flagship Rosamonte yerba mate, the company is a key player in both domestic and international markets, ensuring that millions of consumers enjoy premium Argentine yerba mate daily.

Competitive Edge and Market Position

HREÑUK S.A. has solidified its position as a leader in the yerba mate industry through its vertical integration, high-quality standards, and global expansion. The company’s competitive advantages include:

• Nearly 90 Years of Expertise – A fourth-generation family-owned business that has perfected the art of yerba mate production.
• Exclusive Control Over the Supply Chain – Managing yerba mate plantations, drying, aging, and packaging to maintain consistency and quality.
• Aging Process for Premium Yerba Mate – Unlike many competitors, Rosamonte yerba mate undergoes an extended aging period of 12-24 months, enhancing its flavor and aroma.
• Sustainable Farming Practices – HREÑUK S.A. minimizes environmental impact by implementing responsible agricultural techniques and forest preservation initiatives.
• Global Distribution Network – Present in over 30 countries, including the United States, Europe, and the Middle East.

Financial Performance and Growth

Argentina produces over 300,000 metric tons of yerba mate annually, with exports growing by 15% year-over-year. HREÑUK S.A. is a major contributor to this growth, securing one of the top positions among yerba mate exporters.

• Rosamonte holds a 12% share in the Argentine yerba mate market, ranking among the top three brands in the country.
• The global yerba mate market is valued at $1.5 billion, and demand continues to grow, particularly in North America and Europe.
• HREÑUK S.A. has expanded its sales by 18% year-over-year, increasing exports to Germany, Spain, the U.S., and Middle Eastern countries.

The company's strategic investments in technology, marketing, and sustainable farming have strengthened its global brand presence.

Export and Shipment Records

HREÑUK S.A. has successfully expanded Rosamonte’s presence to over 30 international markets, with major exports going to:

• Germany, Spain, and France – European consumers increasingly embrace yerba mate for its health benefits.
• The United States and Canada – Growing demand in the organic and functional beverage market.
• The Middle East and Asia – Expanding into premium tea and wellness markets.

Trade records indicate a steady increase in Rosamonte shipments, particularly in bulk packaging for international retailers and private-label contracts.

Certifications and Compliance

Rosamonte maintains strict compliance with international food safety and agricultural standards, holding key certifications such as:

• HACCP (Hazard Analysis and Critical Control Points) – Ensuring food safety throughout the production process.
• EU Organic Certification – Meeting European standards for organic agriculture.
• Fair Trade Certification – Supporting ethical farming practices and fair wages.
• Kosher Certification – Expanding market reach to Jewish communities worldwide.

These quality assurance measures reinforce HREÑUK S.A.'s commitment to excellence.

Customer Trust and Testimonials

Rosamonte is widely regarded as a premium yerba mate brand, praised by consumers, retailers, and beverage industry experts. Key reasons for its popularity include:

• Consistently strong and authentic flavor.
• Aging process that enhances the smoothness and aroma.
• Availability in both traditional and organic varieties.
• Commitment to sustainability and ethical sourcing.

Rosamonte has built a loyal global customer base, including health-conscious consumers, athletes, and yerba mate enthusiasts.

Major Achievements and Recognitions

• Recognized as one of Argentina’s top yerba mate exporters by the National Institute of Yerba Mate (INYM).
• Awarded “Best Traditional Yerba Mate” at the Argentine Food & Beverage Awards.
• Expanding sales in North America and Europe, with new product launches tailored for health and wellness consumers.
• Strategic partnerships with leading retailers such as Carrefour, Walmart, and specialty tea shops.

Future Outlook and Expansion Plans

HREÑUK S.A. is focused on expanding Rosamonte’s market reach and diversifying its product line. The company’s growth strategies include:

• Increasing organic yerba mate production to meet rising global demand for clean-label and sustainable products.
• Strengthening e-commerce and direct-to-consumer sales through platforms like Amazon, Mercado Libre, and specialty tea shops.
• Launching new yerba mate-infused beverages, catering to functional drink trends in the wellness industry.
• Expanding exports to Asia and the Middle East, where interest in yerba mate is steadily growing.

Conclusion

With nearly a century of experience, a stronghold in the global yerba mate industry, and continuous innovation, HREÑUK S.A. remains a leader in the production and export of premium Argentine yerba mate. Rosamonte is a symbol of tradition, quality, and sustainability, making it a top choice for yerba mate lovers worldwide.

For distributors, retailers, and specialty beverage companies looking to offer authentic Argentine yerba mate, Rosamonte provides unparalleled quality and reliability.