Exhibiting at Foodex Japan 2025

HISHIWAEN Co., Ltd.

HISHIWAEN Co., Ltd. is a distinguished Japanese tea manufacturer and wholesaler based in Samukawa, Japan. With a deep-rooted commitment to innovation in tea preservation and convenience, the company has pioneered the development of freeze-dried tea cubes under its flagship brand, PonCha. By combining traditional Japanese tea culture with modern technology, HISHIWAEN has created a revolutionary way to enjoy premium tea effortlessly.

Core Business and Specialization

HISHIWAEN specializes in the production, processing, and wholesale distribution of high-quality tea products. Their primary focus is on freeze-dried tea cubes, offering consumers an instant, high-quality tea experience without the need for loose leaves or tea bags. The company’s flagship product line includes:

• PonCha Matcha – Freeze-dried Japanese matcha cubes that dissolve instantly, offering a rich umami taste.
• PonCha Green Tea – Authentic Japanese green tea in a convenient cube format, preserving the fresh aroma and natural antioxidants.
• PonCha Rooibos Tea – Caffeine-free rooibos tea from premium South African sources, designed for a relaxing tea experience.
• PonCha Mixed Fruit Tea – A vibrant blend of dried fruit and tea extracts, delivering a refreshing, fruity taste.
• PonCha Honey Black Tea – A smooth, honey-infused black tea, offering a naturally sweet and deep flavor profile.

With cutting-edge freeze-drying technology, HISHIWAEN ensures that all the natural flavors, nutrients, and aromas of traditional teas are perfectly preserved.

Unique Selling Proposition (USP)

• Instant Convenience – No brewing required; simply drop a cube into hot or cold water for a perfect tea experience.
• Retains Full Tea Quality – Freeze-drying locks in flavor, aroma, and nutritional benefits, maintaining authenticity.
• Portable and Mess-Free – Unlike traditional loose leaf teas or tea bags, PonCha cubes are compact and travel-friendly.
• Wide Variety of Flavors – Catering to diverse tea preferences, including matcha, green tea, black tea, rooibos, and fruit blends.
• Sustainable and Waste-Free – The eco-friendly production process reduces waste by eliminating tea bags and packaging waste.

Financial Insights

Japan’s premium tea market has been steadily growing, with a particular surge in demand for matcha and green tea-based innovations. The global matcha market alone is projected to reach $4.5 billion by 2027, growing at a CAGR of 9.4%. HISHIWAEN, leveraging this trend alongside its innovative freeze-dried tea solutions, has positioned itself as a market disruptor in both domestic and international tea industries.

Export and Shipment Data

HISHIWAEN has expanded its export operations to cater to the increasing demand for premium Japanese tea products in various global markets, including:

• United States – Growing consumer interest in health-conscious and instant tea products.
• United Kingdom – Popular among tea connoisseurs and specialty tea retailers.
• Germany – High demand for organic and premium tea products.
• Singapore & Hong Kong – Strong preference for convenient luxury tea experiences.

HISHIWAEN’s PonCha tea cubes have gained significant traction in luxury department stores, specialty tea shops, and gourmet e-commerce platforms.

Certifications and Compliance

To ensure the highest level of safety, quality, and sustainability, HISHIWAEN adheres to strict industry regulations and certifications:

• HACCP Certified – Meeting stringent food safety production standards.
• ISO 22000 Compliance – International certification for food safety management systems.
• Organic JAS Certification – Verifying the authenticity of organic green tea ingredients.
• Japan Tea Export Association Approved – Ensuring compliance with global tea export regulations.

These certifications reaffirm HISHIWAEN’s commitment to quality, sustainability, and international food safety standards.

Customer Testimonials

HISHIWAEN’s PonCha tea cubes have received enthusiastic feedback from tea enthusiasts, wellness experts, and international distributors:

• "PonCha Matcha is an absolute game-changer! Authentic matcha flavor in an instant, without the need for whisking." – A tea sommelier in New York.
• "I love how I can carry my PonCha tea cubes anywhere! It's my go-to for instant green tea at work and while traveling." – A frequent traveler from Singapore.
• "The freeze-drying process truly preserves the tea’s flavor and depth. No compromises on taste—just pure convenience." – A tea importer in Germany.

Achievements and Recognitions

HISHIWAEN has received numerous accolades for its innovation in the tea industry, including:

• Winner of the Japan Tea Innovation Award for PonCha Freeze-Dried Tea Cubes.
• Recognized by the Japan Tea Export Association for expanding Japanese tea culture worldwide.
• Achieved 30% year-over-year export growth, with increasing sales in Europe and North America.
• Featured in leading Japanese and international tea publications, highlighting PonCha as a revolutionary tea product.

With a fusion of tradition and innovation, HISHIWAEN Co., Ltd. continues to lead the modern Japanese tea revolution, offering premium, convenient, and sustainable tea solutions to a global audience.