Exhibiting at Foodex Japan 2025

Kitoku Shinryo Co., Ltd.: Leading Importer & Distributor of Premium Rice

Excellence in Rice Distribution & Global Sourcing

Kitoku Shinryo Co., Ltd., headquartered in Tokyo, Japan, is a leading importer, distributor, and wholesaler of high-quality rice varieties sourced from Thailand, Japan, and other rice-producing regions. The company has established itself as a trusted supplier of premium rice products, catering to supermarkets, foodservice industries, and specialty rice markets in Japan.

Kitoku Shinryo has played a crucial role in bringing international rice varieties to Japanese consumers, ensuring top-tier quality, authentic sourcing, and strict quality control. One of its flagship products is Golden Phoenix Thai Hom Mali Jasmine Rice, recognized for its fragrant aroma, soft texture, and exceptional taste.

Premium Rice Portfolio

1. Golden Phoenix Thai Hom Mali Jasmine Rice

• Origin: Thailand
• Aroma & Texture: Naturally fragrant, long-grain, soft, and fluffy when cooked.
• Certifications: Certified Thai Hom Mali Rice (A Grade)—guaranteeing authenticity and quality.
• Market Positioning: One of the best-selling imported Thai Jasmine rice brands in Japan.

2. Thai Glutinous Rice

• Origin: Thailand
• Characteristics: Sticky, chewy texture—ideal for traditional Japanese and Thai desserts.
• Usage: Used in mochi, sticky rice dishes, and sweet rice preparations.

3. Riceberry

• Origin: Thailand
• Nutritional Benefits: Rich in antioxidants, fiber, and essential vitamins.
• Health Appeal: A functional food suitable for health-conscious consumers.

Market Reach & Distribution Channels

Kitoku Shinryo Co., Ltd. is one of Japan’s top rice importers, serving both retail and foodservice industries.

Key Market Insights

• Japan imports over 100,000 metric tons of rice annually, with Thai Jasmine rice being one of the most in-demand varieties.
• Golden Phoenix Thai Hom Mali Jasmine Rice holds a significant share of the premium imported rice market in Japan.
• Kitoku Shinryo supplies rice to leading supermarket chains, Japanese restaurants, and specialty food retailers.
• The demand for premium imported rice in Japan has grown by 15% year-over-year, driven by changing consumer preferences and globalization of food culture.

Competitive Advantages

• Exclusive Import Partnerships – Direct sourcing agreements with top Thai rice mills ensure authenticity and freshness.
• High-Quality Standards – Strict Japanese food safety regulations and testing protocols are followed.
• Strong Retail Presence – Distributed through major Japanese supermarkets and online platforms.
• Diversified Rice Offerings – Meeting traditional Japanese cuisine needs while offering international specialty rice varieties.

Certifications & Quality Assurance

Kitoku Shinryo ensures stringent quality control and holds certifications for imported rice safety:

• Certified Thai Hom Mali Jasmine Rice (A Grade) – Guaranteeing authenticity and quality.
• HACCP (Hazard Analysis and Critical Control Points) – Ensuring food safety in storage and distribution.
• ISO 22000 – Compliance with international food safety standards.
• Japanese Ministry of Agriculture, Forestry, and Fisheries (MAFF) Certification – Approval for rice importation in Japan.

Sustainability & Ethical Sourcing

Kitoku Shinryo prioritizes sustainable rice farming practices:

• Fair Trade Partnerships – Supporting ethical sourcing from Thai rice farmers.
• Eco-Friendly Packaging – Reducing plastic waste and using recyclable materials.
• Water-Efficient Farming – Promoting sustainable irrigation methods for rice cultivation.

Customer Testimonials

"Golden Phoenix Thai Hom Mali Jasmine Rice is the best imported rice available in Japan. The quality, aroma, and texture are perfect for Asian cuisine."
— Retail Buyer, Tokyo

"Kitoku Shinryo ensures that only the highest-grade rice reaches Japanese consumers. Their commitment to quality is unmatched."
— Japanese Supermarket Chain Manager

"Riceberry is gaining popularity among health-conscious customers in Japan. We are happy to source it from Kitoku Shinryo."
— Specialty Health Store Owner

Business Expansion & Future Outlook

• Increasing imports of organic rice varieties, catering to health-conscious consumers.
• Expansion into the e-commerce sector, making premium rice available via online grocery platforms.
• Exploring new Asian rice varieties to meet the growing demand for international flavors in Japan.

With a long-standing commitment to quality, authenticity, and innovation, Kitoku Shinryo Co., Ltd. remains a leader in Japan’s rice import and distribution industry, delivering premium rice products to households and businesses across the country.