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Exhibiting at Gulfood 2025

Za'abeel Hall 6, Z6-J59
Dubai World Trade Centre
17 Feb - 21 Feb, 2025

Media Gallery

GUARD RICE AD

Product Offerings

Product Categories:

Cereals and Cereal Products, Seeds

Products:

Ultimate Basmati: Premium long-grain Basmati rice

Supreme Basmati: High-quality Basmati rice

Easy Cook Sella: Parboiled Basmati rice

Super Kernel: Extra-long grain Basmati rice

Super Kernel Sella: Parboiled Super Kernel Basmati rice

Brown Rice: Whole grain Basmati rice

Tibar Basmati: Broken Basmati rice

Guard Awami: Economical Basmati rice

Longrain Rice: Non-Basmati long-grain rice

Guard Salt: Edible salt products

Hybrid Rice Seeds, GUARD BRAND BASMATI RICE, Longrain Rice, Tibar Basmati, Maize Hybrids, Basmati Rice, Supreme Basmati, Easy Cook Sella, Super Kernel Rice, Supreme Basmati Rice, Ultimate Basmati, Ultimate Basmati Rice, Brown Rice, Guard Salt, Super Kernel, Guard Awami Longrain Rice, Easy Cook Sella Rice, Super Kernel Sella

Product Gallery:

Basmati

Basmati

Guard Rice – The Benchmark of Premium Basmati Rice

Guard Rice is one of Pakistan’s leading manufacturers and exporters of premium-quality Basmati rice. With a legacy of excellence and innovation, the company has positioned itself as a pioneer in the rice industry, delivering superior products to consumers across domestic and international markets. Guard Rice is committed to quality, sustainability, and customer satisfaction, making it a trusted name in the global rice trade.

Core Business & Product Offerings

Guard Rice specializes in the production, processing, and export of high-quality Basmati and non-Basmati rice varieties.

  • Premium Basmati Rice

    • Ultimate Basmati – The finest, extra-long grain Basmati rice with a superior aroma.
    • Supreme Basmati – Premium long-grain Basmati rice, ideal for gourmet cooking.
    • Easy Cook Sella – Parboiled Basmati rice, retaining the natural nutrients.
    • Super Kernel – Extra-long grain Super Kernel Basmati rice.
    • Super Kernel Sella – Parboiled Super Kernel Basmati for enhanced texture.
  • Specialty & Economical Rice

    • Brown Rice – Whole grain Basmati rice with high fiber content.
    • Tibar Basmati – Broken Basmati rice, a cost-effective yet flavorful option.
    • Guard Awami – An economical Basmati rice variety for everyday consumption.
    • Long Grain Rice – A non-Basmati long-grain rice suitable for global cuisines.
  • Additional Food Products

    • Guard Salt – Premium-quality edible salt for culinary applications.

Unique Selling Proposition (USP)

  1. Pakistan’s Leading Basmati Rice Exporter – Supplying premium-quality rice globally.
  2. Superior Aging & Processing – Ensuring optimal flavor, aroma, and elongation.
  3. State-of-the-Art Milling Technology – Advanced processing for consistency and quality.
  4. Strict Quality Control Measures – Adhering to international food safety standards.
  5. Sustainability & Ethical Sourcing – Committed to responsible farming practices.

Market Reach & Export Data

Guard Rice has an extensive global footprint, exporting high-quality Pakistani Basmati rice to key international markets.

  • Annual Rice Processing Capacity – Over 500,000 metric tons of premium rice.
  • Export Markets – Supplying to over 40 countries, including the USA, UK, Middle East, and Europe.
  • Retail & Foodservice Clients – Partnering with supermarkets, wholesalers, and HORECA (hotel, restaurant, and catering) sectors.
  • Private Label & OEM Solutions – Providing customized branding and bulk supply options.
  • Growing International Demand for Basmati Rice15% year-over-year growth in exports.

Certifications & Compliance

Guard Rice maintains the highest industry standards in food safety, sustainability, and quality assurance.

  • ISO 22000 Certified – Food Safety Management System.
  • HACCP Certified – Ensuring hazard-free food production.
  • FDA & EU Compliance – Meeting regulatory requirements for key export markets.
  • Halal Certified – Ensuring suitability for diverse consumer segments.
  • Sustainable Rice Platform (SRP) Member – Supporting environmentally responsible rice farming.

Customer Testimonials & Recognition

  • "Guard Rice consistently delivers the best quality Basmati rice, making it a household favorite in our region." – Leading Supermarket Chain
  • "Their Super Kernel Basmati is our top choice for premium biryani preparation in our restaurant." – HORECA Partner

Achievements & Industry Presence

  • One of Pakistan’s Largest Basmati Rice Exporters – Holding a significant share in global trade.
  • Active Participation in Global Trade Fairs – Showcased at Gulfood Dubai, SIAL Paris, and Anuga Germany.
  • Investment in Smart Processing Technology – Implementing automated milling and quality control systems.
  • Sustainability & Ethical Farming Initiatives – Reducing carbon footprint and promoting eco-friendly rice cultivation.

Conclusion

Guard Rice continues to set industry benchmarks in premium-quality Basmati rice production, offering a rich heritage of flavor, aroma, and excellence. With a strong commitment to quality, innovation, and sustainability, the company remains a global leader in the rice industry, trusted by consumers, retailers, and foodservice providers worldwide.