Goûters Magiques is a leading French industrial bakery group, employing over 680 people. The company was formed by the merger of several family-owned businesses, each with a recognized expertise in pastry-making. These businesses revolutionized the snack industry by being among the first to offer ready-to-eat filled crepes and snacks. Today, Goûters Magiques is known for its strong commitment to quality, innovation, and sustainability, with a particular focus on reducing its environmental impact. The company operates under several well-known brands, including Armor Délices, Le Ster, and Whaou!, and is part of the Norac Group.