Exhibiting at Gulfood 2025

GAAST LLC (Ghassan Ahmed Al Sulaiman Trading LLC) – A Leading FMCG Importer & Distributor in the UAE

GAAST LLC (Ghassan Ahmed Al Sulaiman Trading LLC) is a Dubai-based importer, distributor, and wholesaler specializing in fast-moving consumer goods (FMCG), organic products, and specialty food items. With decades of expertise in food trading and distribution, GAAST LLC has established a strong presence in the Middle Eastern market, supplying premium-quality food products to retailers, hotels, restaurants, and supermarkets.

Core Business & Product Offerings

GAAST LLC is dedicated to sourcing, importing, and distributing high-quality food products across multiple categories:

• Beverages:

  • Juices, Soft Drinks, Coffee, Tea

• Confectionery & Snacks:

  • Sweets, Snacks, Jellybeans, Marshmallows, Cookies, Biscuits

• Bakery Products:

  • Bread, Flour

• Organic & Health Products:

  • Organic Olive Oil, Organic Sugar, Organic Flour
  • Gluten-Free Products, Sugar-Free Products, Food Supplements

• Spices & Condiments:

  • Herbs, Spices, Olives

• Agricultural Products:

  • Fresh Fruits and Vegetables

Competitive Advantages & Unique Selling Propositions

1. Strong Sourcing & International Partnerships:

   • Direct imports from Europe, Asia, North America, and the Middle East.
   • Long-term partnerships with top-tier food manufacturers and organic product suppliers.

2. Extensive Distribution Network:

   • Supplies supermarkets, grocery stores, hypermarkets, hotels, and catering businesses across the UAE and GCC region.
   • Wholesale and bulk trading capabilities for HORECA (Hotels, Restaurants, Catering) clients.

3. Premium & Organic Product Portfolio:

   • Focus on organic, gluten-free, and sugar-free alternatives, catering to the growing demand for health-conscious food options.
   • Exclusive distributor of high-end organic and natural food brands.

4. Commitment to Quality & Compliance:

   • Fully compliant with UAE food safety and import regulations.
   • Adheres to HACCP, ISO 22000, and Dubai Municipality food safety guidelines.

Financial & Market Performance

• Strong annual revenue growth driven by the rising demand for imported FMCG and organic products in the UAE.
• Significant market share in the premium food distribution sector, serving high-end retail and hospitality clients.
• Major exporter and re-exporter of specialty food products to GCC markets, including Saudi Arabia, Kuwait, Qatar, and Oman.

Target Market & Customers

• Retail Chains & Supermarkets:
  • Supplies leading supermarkets and grocery retailers across the UAE.
• HORECA (Hotels, Restaurants, Catering):
  • Provides premium ingredients and specialty food products to hospitality businesses and catering services.
• Health-Conscious Consumers:
  • Offers organic, gluten-free, and sugar-free products to meet the increasing demand for healthy food choices.
• Bulk Traders & Wholesalers:
  • Engages in bulk food distribution for regional and international wholesalers and bulk traders.

Achievements & Industry Recognition

• Recognized as a key player in the UAE’s FMCG and organic food industry.
• Long-standing partnerships with global food brands, ensuring access to premium-quality imported food products.
• Active participation in global food exhibitions, including Gulfood Dubai and SIAL Middle East.

Conclusion

With its strong distribution network, premium product portfolio, and commitment to quality, GAAST LLC (Ghassan Ahmed Al Sulaiman Trading LLC) is a leading FMCG importer and distributor in the UAE. The company's expertise in sourcing high-quality international brands, coupled with its focus on organic and specialty food markets, makes it a preferred partner for retailers, wholesalers, and hospitality businesses across the Middle East.