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FrieslandCampina MEPA – Leading Dairy Innovator in the Middle East, Pakistan & Africa

FrieslandCampina MEPA is a division of Royal FrieslandCampina, one of the world’s largest dairy cooperatives, dedicated to providing high-quality dairy products across the Middle East, Pakistan, and Africa. With a strong legacy in dairy production and innovation, FrieslandCampina MEPA serves millions of consumers with its premium range of dairy-based beverages, milk, cheese, butter, yogurt, and desserts.

Company Overview

• Parent Company: Royal FrieslandCampina N.V.
• Headquarters: Karachi, Pakistan
• Industry: Dairy Manufacturing & Distribution
• Regions Served: Middle East, Pakistan, and Africa (MEPA)
• Brands: Olper’s, Omoré, Dairy Omung, Tarang
• Product Portfolio: Milk, Butter, Cheese, Cream, Yogurt, Frozen Desserts, Tea Whitener

Product Offerings

FrieslandCampina MEPA delivers an extensive portfolio of dairy products tailored to diverse consumer needs.

• Milk & Dairy Beverages:

  • Olper’s Milk – Premium UHT-treated full-cream milk.
  • Olper’s Lite – Low-fat alternative for health-conscious consumers.
  • Dairy Omung – A fortified dairy drink for daily nutrition.
  • Omung Lassi – Traditional yogurt-based drink for hydration and digestion.

• Butter & Cheese:

  • Olper’s Butter – Rich, creamy butter ideal for cooking and baking.
  • Olper’s Cheese – A high-quality cheese selection catering to different tastes.

• Yogurt & Desserts:

  • Olper’s Yogurt – Probiotic-rich yogurt promoting gut health.
  • Omoré Frozen Desserts – A diverse range of ice creams and frozen treats.

• Tea Whitener:

  • Tarang – Specially formulated for tea lovers, ensuring a rich and creamy texture.

Market Presence & Exports

FrieslandCampina MEPA has established a robust supply chain across multiple international markets.

• Export Volume: Significant dairy exports contributing to the company’s regional growth.
• Key Markets: UAE, Saudi Arabia, Egypt, Kenya, Pakistan, and emerging African economies.
• Distribution Channels: Retail, wholesale, e-commerce, and foodservice partnerships.

Quality & Compliance

FrieslandCampina MEPA follows global dairy industry best practices, ensuring superior product quality.

• Certifications:
  • ISO 22000 – International food safety standards.
  • HACCP – Comprehensive risk management for food production.
  • Halal Certification – Compliance with Islamic dietary regulations.
  • EU Dairy Regulations Compliance – Meeting stringent European standards.
• Sustainability Initiatives:
  • Reducing carbon footprint through sustainable dairy farming.
  • Ethical sourcing and support for local dairy farmers.
  • Eco-friendly packaging solutions to minimize waste.

Financial Strength & Growth

• Parent Company Revenue (FrieslandCampina N.V.): €11.5 billion (2023).
• Investment in MEPA Region: FrieslandCampina has committed substantial resources to expand production and improve supply chain efficiencies.
• Projected Growth: MEPA’s dairy sector is expected to grow at a CAGR of 6-8%, with FrieslandCampina MEPA playing a key role in regional market expansion.

Competitive Advantage

FrieslandCampina MEPA stands out in the dairy industry through its:

• Strong Dairy Heritage: Backed by FrieslandCampina’s 150-year legacy.
• Scientific Expertise: Advanced research & development in dairy nutrition.
• Consumer-Centric Innovation: Continuous product development based on market trends.
• Extensive Distribution Network: Presence in over 30 countries across MEPA.

Customer Testimonials

• "Olper’s Milk is the best choice for our family, ensuring purity and taste." – Retail Customer, UAE
• "Tarang has transformed the tea-drinking experience in Pakistan!" – Café Owner, Pakistan

Future Outlook

FrieslandCampina MEPA continues to expand its market footprint, driven by innovation, sustainability, and a commitment to high-quality dairy nutrition. The company aims to strengthen its leadership in the MEPA region by investing in local dairy production, consumer education, and digital transformation in distribution.