Overview of Coffee Expo Vietnam 2024
Date & Venue:
The Coffee Expo Vietnam 2024 will be held from October 31 to November 2, 2024, at the Saigon Exhibition and Convention Center (SECC), located at 799 Nguyen Van Linh Parkway, District 7, Ho Chi Minh City, Vietnam. This venue is one of the most prominent event locations in Ho Chi Minh City, offering state-of-the-art facilities for international trade fairs.
About:
Coffee Expo Vietnam 2024 is the 8th edition of the Vietnam International Coffee, Tea, and Bakery Expo. This annual event is organized by Coex Vietnam and supported by the Vietnam Coffee and Cocoa Association (VICOFA). As one of the largest and most prestigious trade fairs in Vietnam, it provides a comprehensive platform for industry professionals to explore new business opportunities, showcase products, and connect with buyers and distributors in the region. This event features over 100 exhibitors from 15 countries and draws an expected crowd of around 20,000 visitors, including coffee enthusiasts, retailers, and industry experts.
Industry Segments:
Coffee, Tea, Bakery, Coffee-related machinery, Ingredients, Desserts, Coffee and tea-related products, Education & Consulting.
Market Size & Overview of the Industry Segment:
Vietnam is the second-largest coffee producer in the world and a significant player in the global coffee trade, contributing about 15% of the world's total coffee exports. The country's coffee market, particularly its Robusta coffee, continues to grow due to rising domestic consumption, advancements in cultivation methods, and a thriving coffee culture. The tea and bakery sectors are also expanding, with rising demand for premium products in both domestic and export markets. As Vietnam further integrates into global coffee supply chains, the Coffee Expo Vietnam 2024 will serve as a crucial business hub to foster international trade partnerships and showcase new innovations.
Attendance & Participation:
Coffee Expo Vietnam 2024 expects to draw an impressive 20,000 visitors, including 550 buyers from around the world. The show will host 200 booths, representing brands from 15 countries. Exhibitors will present a wide range of products and services from machinery, coffee and tea varieties, desserts, and equipment to business consulting
The event attracts both established industry leaders and small, artisanal brands.
Who Should Visit:
The Coffee Expo Vietnam 2024 is an ideal event for:
- Coffee and tea professionals: Retailers, roasters, baristas, and manufacturers
- Food and beverage industry players: Café owners, restaurateurs, and food service providers
- Importers and exporters: Looking to source coffee, tea, and related products
- Entrepreneurs and investors: Seeking opportunities in the growing coffee and café markets
- Consultants and educators: Providing services to the coffee, tea, and bakery industries
- Coffee enthusiasts: Who are keen to explore the latest innovations and trends in the industry.
Exhibitor Analysis: Coffee Expo Vietnam 2024
Top 5 Major Exhibitors:
- DOTEA COMPANY LIMITED : Dotea Company Limited, operating under the D’codeS Coffee Lab & Campus brand, is a prominent coffee education and training institution in Vietnam. D’codeS offers a variety of specialty coffee courses, including barista training, coffee roasting, and sensory evaluation. The company emphasizes hands-on experience in coffee processing, roasting, and brewing, providing state-of-the-art equipment and expert instruction. They are certified by international standards such as SCA and specialize in high-quality coffee products and education.
- ADORÉ Coffee - Asia Dragon Group : Asia Dragon Group is a multi-sector company operating in real estate, logistics, distribution, tourism, hospitality, and FMCG manufacturing. Under its umbrella, the Olympic Coffee Factory produces the premium coffee brand Adoré, renowned for its high-quality coffee sourced from Vietnam and other coffee-growing regions globally. The group provides a 'Total Coffee Solution' through its advanced manufacturing facilities and offers both OEM and ODM services for coffee products.
- Greatcafe Co., Ltd. : Greatcafe Co., Ltd. is an exclusive distributor of premium coffee equipment and tools, offering top-quality products with unique designs and advanced features. Their mission is to provide customers with the best coffee equipment, ensuring a superior coffee experience. The company carries well-known brands like Staresso, Hero, and Zenbrew, known for their innovative features that enhance coffee making.
- Nestlé Vietnam Co., Ltd.: Nestlé Vietnam Co., Ltd., a subsidiary of the global Nestlé Group, was established in 1995. It is one of the leading food and beverage companies in Vietnam, specializing in nutrition, health, and wellness products. The company runs six factories and employs more than 2, 000 people directly. Nestlé Vietnam contributes to sustainable development by working closely with local farmers through the Farmer Connect Program and focusing on environmental sustainability and community impact.
- Vui Coffee : Vui Coffee is a prominent Vietnamese coffee brand that emphasizes authenticity and purity in its offerings. The brand offers a variety of coffee types, including Arabica, Robusta, and weasel coffee, all sourced and processed with a focus on transparency and sustainability. Vui Coffee actively promotes coffee culture through workshops and franchise opportunities, aiming to enhance customer experiences and support entrepreneurs in the coffee sector. Their product portfolio includes whole beans and specialty coffees, catering to both retail customers and cafes across the country.
Participating Countries:
- Total Participating Countries: 9 countries
- Top 5 Countries by Company Count and Their Percentages:
- Vietnam: 130 companies (88%)
- China: 9 companies (6%)
- South Korea: 2 companies (2%)
- Taiwan: 2 companies (1%)
- Italy: 1 company (1%).
Major Types of Companies:
- Total Company Types: 35 unique company types
- Top 5 Company Types by Count and Their Percentages:
- Food Processing: 60 companies (40%)
- Exporters: 34 companies (23%)
- Equipment Manufacturing: 20 companies (14%)
- Retail: 19 companies (13%)
- Distributor: 15 companies (10%).
Major Product Categories:
- Total Product Categories: 48 unique categories
- Top 5 Product Categories by Count and Their Percentages:
- Beverages: 94 companies (63%)
- Food Processing Machines and Equipment: 15 companies (10%)
- Coffee: 10 companies (7%)
- Ingredients: 10 companies (6%)
- Packaging: 8 companies (5%).
Major Product Items:
- Total Unique Product Items: 381 unique product items
- Top 15 Product Items (by company count): Green Coffee Beans, Instant Coffee, Roasted Coffee Beans, Robusta Coffee, Espresso Machines, Coffee Grinders, Specialty Coffee Beans, Coffee Machines, Green Tea, Arabica Coffee, Milk Tea Toppings, Snowflake Ice Makers, Syrups, Blenders, Jams.
This Exhibitor Analysis section provides a detailed understanding of the participating countries, the types of companies, and the major product categories and items at Coffee Expo Vietnam 2024.
Interesting Insights: Coffee Expo Vietnam 2024
Exhibiting Countries of Top 5 Company Types
- Food Processing - Vietnam, China, South Korea, Taiwan, Italy
- Exporters - Vietnam, China
- Equipment Manufacturing - Vietnam, China, Taiwan, Italy
- Retail - Vietnam, China
- Distributor - Vietnam, China
Exhibiting Countries of Top 5 Product Categories
- Beverages - Vietnam, China, South Korea, Taiwan, Italy
- Food Processing Machines and Equipment - Vietnam, China, Taiwan
- Coffee - Vietnam, China, Italy
- Ingredients - Vietnam
- Packaging - Vietnam, China
Exhibiting Countries of Top 10 Products
- Green Coffee Beans - Vietnam, China, Italy
- Instant Coffee - Vietnam, China
- Roasted Coffee Beans - Vietnam, China, Italy
- Robusta Coffee - Vietnam
- Espresso Machines - Vietnam, China
- Coffee Grinders - Vietnam, China
- Specialty Coffee Beans - Vietnam, China, Italy
- Coffee Machines - Vietnam, China
- Green Tea - Vietnam
- Arabica Coffee - Vietnam, China
Top 5 Exhibiting Countries and Their Product Details
- Vietnam
- Food Processing, Exporters, Retail
- Beverages, Coffee, Packaging
- Green Coffee Beans, Instant Coffee, Robusta Coffee
- China
- Equipment Manufacturing, Retail
- Food Processing Machines, Packaging, Coffee
- Coffee Grinders, Espresso Machines, Instant Coffee
- South Korea
- Equipment Manufacturing
- Machinery & Equipment, Beverages
- Snowflake Ice Makers, Cubix Ice Makers, Specialty Coffee
- Taiwan
- Food Manufacturing, Exporters
- Beverages, Food Processing Machines
- 3Q Jelly Pearls, Syrups, Coffee Machines
- Italy
- Food Manufacturing, Equipment Manufacturing
- Beverages, Coffee, Coffee Machinery
- Espresso Coffee Blends, Roasted Coffee Beans, Nespresso Capsules
Key Highlights of Coffee Expo Vietnam 2024
Key Industry Segments:
Coffee Expo Vietnam 2024 spans several critical industry segments that are integral to the coffee, tea, and bakery industries. These segments include:
- Coffee and Tea: Representing the core of the event, showcasing a wide range of coffee beans (green, roasted, Robusta, Arabica), tea blends, and specialty brews. Vietnam, as a top global producer of Robusta coffee, plays a central role in this segment.
- Coffee-related Machinery and Equipment: This includes brewing machines, grinders, espresso machines, and roastery equipment. Manufacturers from countries like China and South Korea contribute significantly in this space, bringing cutting-edge technology to the event.
- Food Processing: This segment includes companies that focus on coffee production, processing machinery, and packaging equipment, which are essential to ensuring quality and scalability in the global coffee market.
- Bakery & Desserts: Co-located with the Bakery Expo Vietnam, this segment showcases the latest innovations in artisanal baking, pastry equipment, and ingredients, particularly relevant to cafes and coffeehouses.
- Ingredients and Additives: The event also covers a range of food additives and ingredients crucial for creating diverse beverage and bakery products, appealing to food manufacturers and retailers alike.
Market Trends:
Several key market trends are expected to be highlighted at Coffee Expo Vietnam 2024:
- Growth of Vietnam’s Coffee Market: Vietnam continues to strengthen its position as a global coffee powerhouse. The country is the second-largest producer of coffee globally, and its domestic coffee culture is expanding rapidly. The event highlights innovations in specialty coffee and sustainable coffee production, which are increasingly in demand by global markets.
- Sustainability and Ethical Sourcing: A growing trend at the expo is the focus on sustainability in coffee production. Consumers and businesses alike are becoming more conscious of ethically sourced beans, with attention to environmental impact and fair trade practices. Roastery Experience 2024 and Vietnam Coffee Challenge 2024 focus heavily on these themes.
- Tech-driven Coffee Processing: With machinery and automation playing a key role in coffee production, there is an increasing demand for advanced coffee processing equipment and smart coffee machines. Companies from South Korea, China, and Italy are expected to showcase innovations that enhance efficiency in processing and brewing.
- Emergence of Premium and Specialty Coffees: Vietnam, traditionally known for Robusta coffee, is seeing a rise in specialty coffee and Arabica production. Coffee lovers are demanding more unique, premium products, and the expo is a platform for brands to showcase their best beans and blends.
- Rise of Café Culture: With an increasing number of cafés and specialty coffee shops, especially in Asia, there is a booming demand for high-quality beverages, equipment, and knowledge sharing through workshops and demonstrations. The Coffee Expo supports this trend by offering spaces for baristas and coffee experts to demonstrate their skills and share insights.
Conclusion
Coffee Expo Vietnam 2024 stands out as a premier event for the global coffee, tea, and bakery industries, showcasing Vietnam’s growing role as a coffee powerhouse. With participation from over 100 brands, 200 booths, and exhibitors from 9 countries, this trade fair is a pivotal platform for businesses to connect, explore market trends, and showcase innovations. The event highlights the convergence of tradition and technology, sustainability in coffee production, and the rise of premium, specialty coffee.