Exhibiting at Gulfood 2025

About Food and Fine Pastries Manufacturing Company (Sunbulah)

Food and Fine Pastries Manufacturing Company, widely known as Sunbulah, is a leading manufacturer and distributor of high-quality frozen foods, dairy products, and premium packaged goods. Headquartered in Jeddah, Saudi Arabia, Sunbulah has established itself as a dominant force in the food industry, catering to both regional and international markets. With a strong legacy of over 40 years, the company continues to innovate and expand its product portfolio, ensuring premium quality, convenience, and taste for consumers worldwide.

Core Business and Product Offerings

Sunbulah specializes in a wide range of food products across multiple categories, ensuring it meets the diverse needs of households, foodservice providers, and retailers:

• Honey & Jam:

  • Alshifa Honey: One of the most recognized honey brands in the Middle East.
  • Sary Honey: A premium honey offering from selected sources.
  • Fruit Jams: A variety of fruit-based jams for different culinary applications.

• Frozen & Chilled Dairy Products:

  • Mozzarella, Cheddar, and Feta Cheese: High-quality cheese products for household and commercial use.

• Frozen Pastry:

  • Puff Pastry, Samosa Leaves, and Spring Roll Pastry: Widely used in Middle Eastern and international cuisines.

• Frozen Convenience Foods:

  • Ready-to-Eat Pizzas and Ready Meals: Quick and easy meal solutions for modern consumers.

• Frozen Meat & Poultry:

  • Beef & Lamb: Minced meat, burger patties.
  • Chicken: Whole chicken and assorted chicken parts.

• Frozen Seafood:

  • Shrimp and Fish Fillets: Sustainably sourced seafood options.

• Frozen Fruits & Vegetables:

  • Fruits: Strawberries, mango chunks.
  • Vegetables: Peas, mixed vegetables.

• Frozen Potato Products:

  • French Fries and Potato Wedges: High-quality potato products suitable for home and foodservice use.

• Frozen Baked Goods & Desserts:

  • Cakes: Chocolate cake, cheesecake.
  • Bakeries: Croissants, bread rolls.

Competitive Advantages & Unique Selling Proposition

• Market Leadership: Sunbulah is one of the largest frozen food manufacturers in the Middle East, serving millions of consumers across different regions.
• Strong Brand Portfolio: The company owns premium brands like Sunbulah, Alshifa, Sary, and Walima, catering to diverse consumer needs.
• State-of-the-Art Manufacturing: Sunbulah operates one of the largest food manufacturing plants in the Middle East, ensuring top-tier production standards.
• Global Reach & Export Success: Products are exported to over 50 countries, with a strong presence in GCC, North Africa, Europe, and Asia.
• Commitment to Quality & Innovation: The company continually invests in R&D to develop new products aligned with evolving consumer preferences.

Market Reach & Financial Performance

Sunbulah has experienced steady growth in revenue, driven by increasing demand for its frozen and packaged food products.

• International Expansion: The company has successfully penetrated major markets in the Middle East, North Africa, and beyond.
• High-Volume Production: The company operates multiple manufacturing facilities with an extensive distribution network.
• Growth in Ready-to-Eat & Frozen Food Segments: Rising consumer demand for convenience has propelled Sunbulah’s sales across frozen pizzas, ready meals, and bakery items.

Certifications & Compliance

Sunbulah adheres to the highest food safety and quality standards, ensuring compliance with global regulations:

• ISO 22000: International food safety management certification.
• HACCP Certification: Ensuring hazard-free food production and distribution.
• Halal Certification: All products are 100% halal-certified, meeting religious dietary standards.
• FDA & EU Compliance: Products meet export requirements for major global markets.

Target Market & Customer Segments

Sunbulah caters to a broad spectrum of customers, including:

• Retail Consumers: Households purchasing frozen foods, dairy, and packaged goods.
• Supermarkets & Hypermarkets: Partnering with leading grocery retailers for large-scale distribution.
• Foodservice Industry: Supplying restaurants, hotels, and catering businesses with premium frozen food solutions.
• Export & Wholesale Distributors: Expanding its footprint in 50+ global markets.

Achievements & Industry Recognition

• One of the top frozen food manufacturers in the Middle East.
• Expanded global exports to more than 50 countries.
• Recognized for best-in-class food safety and manufacturing processes.
• Market leader in frozen pastry, honey, and cheese categories.
• Consistently growing its product range to meet evolving consumer demands.

Sunbulah continues to strengthen its market leadership through quality, innovation, and global expansion, making it a trusted name in the food and beverage industry.