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Exhibiting at Foodex Japan 2025

Tokyo
11 Mar - 13 Mar, 2025

Product Offerings

Product Categories:

Frozen Food, Food Additives and Ingredients, beverages, Beverages, confectionery, frozen foods, Snacks, Confectionery, snack foods, Drinks, Sweets, Frozen Convenience Food

Products:

Instant Beverages: Regular and Flavoured Coffee Mixes, Cappuccinos, Instant Chocolate, Flavoured Fruit Teas, Cereal Drinks

Snack Foods: Potato Crisps under brands like Kracks and Chizzpa

Product Gallery:

Empire Manufacturing Sdn. Bhd.

Empire Manufacturing Sdn. Bhd. is a leading global food and beverage manufacturer, operating under Food Empire Holdings, a multinational company listed on the Singapore Stock Exchange (SGX). The company is widely recognized for its instant beverages, coffee mixes, tea, chocolate drinks, and snack foods, serving over 60 countries worldwide. With manufacturing facilities in Malaysia, Vietnam, Russia, Ukraine, and India, Empire Manufacturing plays a significant role in the global food and beverage industry, supplying retail, foodservice, and private label markets.

Core Business and Specialization

Empire Manufacturing specializes in instant beverages and snack foods, delivering high-quality, value-driven products to consumers worldwide. The company operates state-of-the-art manufacturing facilities, ensuring consistency, safety, and efficiency in food processing and packaging.

Key product categories include:

  • Instant Beverages: Regular and Flavoured Coffee Mixes, Cappuccinos, Instant Chocolate, Flavoured Fruit Teas, Cereal Drinks
  • Snack Foods: Potato Crisps under brands like Kracks and Chizzpa

Empire Manufacturing is known for creating innovative food solutions, adapting to global consumer preferences and expanding into healthier and functional beverage categories.

Global Market Presence and Export Success

Empire Manufacturing, as part of Food Empire Holdings, has strong international market penetration, exporting to over 60 countries across:

  • Asia: Vietnam, China, India, Indonesia, Philippines
  • Europe: Russia, Ukraine, Poland, Kazakhstan
  • Middle East & Africa: UAE, Saudi Arabia, Nigeria
  • North America: United States, Canada

The company's flagship MacCoffee brand is a market leader in instant coffee mixes in Russia, Kazakhstan, and Ukraine, with significant brand recognition in Southeast Asia and the Middle East.

Compliance, Certifications, and Quality Assurance

Empire Manufacturing maintains rigorous food safety and quality control standards, ensuring its products meet international compliance requirements. The company holds multiple industry certifications, including:

  • HACCP (Hazard Analysis and Critical Control Points) Compliance
  • ISO 22000 Food Safety Management Certification
  • Halal Certification (for products targeting Muslim-majority markets)
  • GMP (Good Manufacturing Practices) Certification
  • FSSC 22000 (Food Safety System Certification)

With these certifications, Empire Manufacturing ensures high production standards, food safety, and compliance with global trade regulations.

Sustainability and Ethical Sourcing

Empire Manufacturing is committed to sustainable food production and ethical sourcing, implementing environmentally friendly initiatives across its supply chain. Key sustainability efforts include:

  • Sustainable Sourcing of Coffee Beans: Partnering with ethical coffee plantations to ensure fair trade and responsible farming practices.
  • Eco-Friendly Packaging: Reducing plastic waste and implementing biodegradable packaging solutions for select products.
  • Energy-Efficient Production: Investing in low-carbon manufacturing facilities to minimize environmental impact.
  • Waste Reduction and Recycling: Implementing zero-waste production strategies, ensuring food by-products are repurposed efficiently.

Through these initiatives, Empire Manufacturing is advancing its commitment to sustainability, ethical sourcing, and responsible business practices.

Major Achievements and Industry Recognition

  • Market Leader in Russia, Ukraine, and Kazakhstan for MacCoffee instant beverages.
  • Awarded for Best FMCG Brand in Russia and Southeast Asia, recognized for product quality and consumer loyalty.
  • Listed on the Singapore Stock Exchange (SGX) as part of Food Empire Holdings, ensuring financial transparency and strong corporate governance.
  • Expanded into Functional Beverages: Introducing probiotic-infused drinks, sugar-free coffee blends, and plant-based alternatives.
  • Strong Retail and E-commerce Presence: Partnering with major supermarkets, convenience stores, and leading online marketplaces.

Target Market and Customer Base

Empire Manufacturing serves a wide range of customers and business partners, including:

  • Retail Supermarkets and Grocery Chains: Supplying instant beverages and snack foods to global retail partners.
  • Foodservice and Hospitality Industry: Providing high-quality beverage solutions to hotels, cafés, and restaurants.
  • Private Label and Contract Manufacturing: Offering customized food and beverage solutions for brands looking to expand their product portfolios.
  • Health-Conscious Consumers: Catering to the growing demand for functional and low-calorie beverages.

With an increasing focus on diverse beverage formats, premiumization, and sustainability, Empire Manufacturing is positioned for continued global growth.

Customer Testimonials

  • "MacCoffee’s 3-in-1 mix is one of our best-selling instant beverages. The quality, taste, and affordability make it a consumer favorite!"Retail Buyer, Russia
  • "Kracks Potato Crisps have been a huge hit in our stores. The brand is gaining strong market traction in the Middle East."Snack Food Distributor, UAE
  • "The new functional beverages from Empire Manufacturing show great potential. Their plant-based coffee alternatives align with the latest market trends."Beverage Importer, Vietnam

Future Outlook

Empire Manufacturing continues to focus on expanding product offerings, enhancing sustainability efforts, and growing international market share, with key initiatives including:

  • Developing New Functional Beverage Categories, such as collagen-infused drinks, high-protein coffee blends, and plant-based milk alternatives.
  • Expanding Retail and Digital Sales Channels, increasing e-commerce penetration in North America and Asia.
  • Strengthening Sustainability Commitments, aiming for 100% recyclable packaging and carbon-neutral production by 2030.

With a strong foundation in food innovation, quality manufacturing, and sustainability, Empire Manufacturing remains a key player in the global food and beverage industry, delivering trusted, high-quality products to consumers worldwide.