Exhibiting at Foodex Japan 2025

Dong Sin Food Sdn Bhd: Pioneering Excellence in Noodle Manufacturing

Dong Sin Food Sdn Bhd is a leading Malaysian food manufacturer, specializing in air-dried noodles, rice vermicelli, and seasoning products. Headquartered in Kota Kinabalu, Malaysia, the company has grown into one of the most trusted noodle producers in Southeast Asia, supplying to both domestic and international markets. With a commitment to quality, innovation, and traditional flavors, Dong Sin Food continues to expand its product line while maintaining high food safety standards.

Core Business and Specialization

Dong Sin Food Sdn Bhd is dedicated to producing high-quality, preservative-free noodles using modern air-drying technology. The company focuses on:

• Air-Dried Noodles: A healthier alternative to deep-fried instant noodles.
• Rice Vermicelli Production: High-quality bihun for both retail and food service applications.
• Authentic Malaysian Seasonings: Crafted for traditional noodle dishes.

Product Portfolio

Air-Dried Noodles

• Dong Sin Mee
• Meiyi
• Mieku
• Sabah Mee

Rice Vermicelli

• Bihun

Seasonings

• Sabah Curry
• Sabah Mi Goreng
• Sabah Mi Lada Putih

Each product is carefully crafted to preserve authentic flavors while offering a healthier alternative to traditional instant noodles.

Unique Selling Proposition (USP)

Dong Sin Food distinguishes itself through:

• Preservative-Free, Air-Dried Noodles: Healthier, non-fried noodle options.
• Traditional Malaysian Flavors: Specializing in authentic Sabah-style noodle products.
• Modern Production Facilities: Equipped with HACCP and ISO-certified manufacturing lines.
• Strong Distribution Network: Serving both retail and food service markets in Malaysia and abroad.

Financial Performance and Market Reach

Dong Sin Food Sdn Bhd has successfully penetrated both domestic and international markets, supplying products to supermarkets, convenience stores, and food service providers. The company exports to over 10 countries, with major markets including:

• Singapore
• Brunei
• Indonesia
• China
• United Kingdom

The company produces approximately 50 million packs of noodles annually, with estimated revenue exceeding MYR 30 million ($6.5 million USD) per year.

Export and Shipment Data

Recent shipment data indicates:

• Annual exports exceeding 10 million noodle packs
• Top export destinations: Singapore, Brunei, Indonesia, China, UK
• Best-selling products internationally: Meiyi Air-Dried Noodles, Bihun Rice Vermicelli

Certifications and Compliance

Dong Sin Food Sdn Bhd upholds international food safety and quality standards, holding the following certifications:

• HACCP (Hazard Analysis Critical Control Point) Certification
• ISO 22000 Food Safety Certification
• HALAL Certification by JAKIM Malaysia
• Good Manufacturing Practices (GMP) Compliance

These certifications reinforce Dong Sin’s commitment to producing safe, high-quality food products.

Customer Testimonials

Dong Sin Food has earned strong recognition from retailers and food distributors:

"Dong Sin’s air-dried noodles are a game-changer. A healthier alternative without compromising taste." – Malaysian Food Distributor

"Their Bihun vermicelli is one of the best in the market—authentic, easy to cook, and great quality." – Singaporean Grocery Chain

"Excellent export partner. Reliable supply chain and top-tier quality control." – Indonesian Food Importer

Major Achievements

• 2020: Awarded Best Noodle Manufacturer in Malaysia by the Malaysian Food Industry Association.
• 2021: Expanded production capacity to 70 million packs per year.
• 2022: Entered the European market with UK-based retail partnerships.
• 2023: Achieved HACCP & ISO 22000 certifications, strengthening global food safety compliance.

With a strong focus on innovation, quality, and traditional flavors, Dong Sin Food Sdn Bhd continues to lead the Malaysian noodle industry, delivering premium products to markets worldwide.