Exhibiting at Melbourne International COFFEE EXPO (MICE) 2025

Craftwork Roasting Co is a boutique specialty coffee roastery and café based in Eltham, Melbourne, Australia. With a strong local following and a focus on handcrafted quality, Craftwork Roasting Co combines artisanal roasting methods with a community-centered approach to coffee service. The company is recognized for its high attention to detail in bean selection, roasting, and brewing, offering both in-house experiences and wholesale partnerships.

Core Business

Craftwork Roasting Co operates as a specialty coffee provider, offering:

• Small-batch roasting of specialty-grade coffee beans
• Café service in Eltham, featuring a curated food and coffee menu
• Retail coffee for home brewers and local customers
• Wholesale coffee partnerships with independent cafés
• Community engagement through education and events

The company integrates hospitality, craft, and quality sourcing to deliver a distinct experience grounded in Melbourne’s vibrant coffee culture.

Product and Service Offerings

Coffee

While detailed product listings are not publicly disclosed, offerings typically include:

• Espresso Roasts – Crafted for balance and sweetness, served through house espresso programs
• Filter Roasts – Light and clean profiles with origin-focused expression
• Seasonal Single Origins – Limited releases sourced directly or via ethical importers

Café Menu

• Baked Goods – House-made or locally sourced pastries and breads, including the well-regarded Sourdough Focaccia
• Brewed Coffee – Espresso, pour-over, batch brew, and cold brew options served on-site

Services

• Wholesale Supply – Roasted coffee for local cafés and businesses
• Retail Coffee Sales – In-store and online offerings of whole beans for home use
• Coffee Education – Informal workshops and guidance for customers and wholesale partners

Specialisation and USP

Craftwork Roasting Co differentiates itself through:

• Community-Focused Operations – Deep roots in the Eltham suburb, serving locals with a welcoming space and consistent quality
• Artisan Roasting – Emphasis on manual profiling and sensory quality over automation or volume
• Curated Café Experience – An aesthetic space where coffee is served with a strong food and hospitality component
• Ingredient Integrity – High-quality, thoughtfully sourced coffees and house-made food options

Their operations reflect a passion-driven model designed to serve both coffee purists and casual customers.

Financial Performance

Craftwork Roasting Co is a privately operated local business. While financial data is not disclosed, business stability is indicated by:

• Established café presence with consistent foot traffic in Eltham
• Positive community reputation and customer loyalty on social media platforms
• Participation in major industry events such as the Melbourne International Coffee Expo (MICE), highlighting professional visibility

These markers suggest a sustainable small-business model built on quality and relationships.

Shipments and Distribution

The company’s distribution model includes:

• Local Wholesale Accounts – Supplying cafés and hospitality venues in the Melbourne region
• Retail Coffee Sales – In-store takeaway beans and limited online availability
• Event-Based Outreach – Visibility at industry expos and coffee community events

Distribution remains primarily regional, focusing on quality assurance and relationship-driven growth.

Target Market

Craftwork Roasting Co targets:

• Local residents and regulars from Eltham and surrounding suburbs
• Specialty coffee consumers seeking artisan, small-batch roasts
• Independent cafés looking for reliable, high-quality wholesale coffee
• Event participants and hospitality professionals through industry collaborations

Their audience appreciates the balance of neighborhood hospitality with specialty-level precision.

Capabilities

• Roasting Facility integrated into café operations
• Espresso and Filter Brewing Expertise honed through hands-on experience
• Café Service Model offering both dine-in and takeaway options
• Community Activation through events, education, and personalized service

Certifications and Compliance

No formal certifications (e.g., Fairtrade, Organic) are currently listed, but Craftwork Roasting Co emphasizes:

• Ethically sourced green coffee beans
• Small-scale, quality-driven production
• Food safety and café hygiene standards in line with local council regulations

The brand positions itself as ethically conscious and quality-first, without relying on formal certification.

Customer Testimonials

“Craftwork is a gem in Eltham—world-class coffee with a small-town heart. Their sourdough focaccia is amazing too.” – Local Customer, Eltham

“Their beans are a go-to in our café. Always fresh, always flavorful, and their team is incredibly supportive.” – Wholesale Café Partner, Melbourne

Major Achievements

• Established café and roastery presence in Melbourne’s specialty coffee scene
• Featured exhibitor at the Melbourne International Coffee Expo (MICE) 2025
• Developed strong community ties through consistent service and local engagement
• Built a loyal customer base that spans home brewers and professional baristas
• Recognized for pairing exceptional coffee with artisan food offerings, especially their house focaccia