Cootamundra Country Foods Pty Ltd

Cootamundra Country Foods Pty Ltd is a leading Australian premium jerky producer, specializing in high-quality, air-dried meat snacks under the Billabong Jerky brand. Based in Cootamundra, New South Wales, the company has built a reputation for delivering authentic, protein-rich, and flavorful jerky, catering to both domestic and international markets.

With a strong commitment to quality sourcing, artisanal production methods, and innovative flavors, Billabong Jerky has become a preferred choice for adventure seekers, fitness enthusiasts, and gourmet snack lovers worldwide.

Core Business

Cootamundra Country Foods is dedicated to producing premium-grade jerky products, using only the finest cuts of meat, carefully marinated and slow-dried to preserve natural flavors and nutrients. The company operates a state-of-the-art production facility, ensuring the highest levels of food safety, quality control, and product consistency.

The business primarily focuses on:

• Traditional beef jerky – High-protein, lean meat snacks in various flavors
• Exotic jerky – Unique Australian specialties, including kangaroo, crocodile, emu, and shark jerky
• Retail & wholesale distribution – Supplying supermarkets, gourmet food stores, and export markets

Product and Service Offerings

1. Beef Jerky

• Original Beef Jerky – A classic, smoky flavor
• Honey Soy Beef Jerky – A fusion of sweetness and umami
• Smokey BBQ Beef Jerky – Rich, smoky barbecue taste
• Chilli Beef Jerky – A spicy kick for heat lovers

2. Exotic Jerky

• Kangaroo Jerky – Lean, high-protein, and uniquely Australian
• Crocodile Jerky – Mild, tender texture with a distinct taste
• Emu Jerky – A rare delicacy, low in fat and rich in flavor
• Shark Jerky – A bold, ocean-inspired alternative

Specialization and Unique Selling Proposition

• Authentic Australian Jerky – Using locally sourced, grass-fed beef and sustainable game meats, ensuring premium quality.
• High-Protein, Low-Fat Snacks – Billabong Jerky products contain up to 50g of protein per 100g, making them a nutritionally superior snack choice.
• Traditional & Exotic Options – The company’s diverse range caters to both classic jerky lovers and adventurous eaters.
• Naturally Preserved – No artificial preservatives, ensuring a pure, long-lasting snack that retains natural flavors.
• Export-Ready – Meeting stringent international food safety and quality standards, enabling strong global distribution.

Financial Performance and Export Data

Billabong Jerky has experienced consistent growth, driven by the rising demand for high-protein snacks and sustainable meat products.

• Annual Production Capacity: Over 500,000 kg of jerky per year
• Export Markets: Supplying to over 15 countries, including Japan, the U.S., Canada, Singapore, and Europe
• Retail Expansion: Available in major Australian supermarkets, specialty stores, and online marketplaces
• Revenue Growth: Achieved a 20% year-over-year sales increase, fueled by rising global demand for premium jerky

Target Market

Cootamundra Country Foods serves a broad consumer base, including:

• Outdoor and Adventure Enthusiasts – Ideal for hiking, camping, and road trips
• Fitness and Health-Conscious Consumers – Seeking lean, high-protein snacks
• Gourmet and Specialty Food Shoppers – Looking for unique and premium snack options
• Export and Wholesale Distributors – Expanding the reach of Australian-made jerky to global markets

Certifications and Compliance

Billabong Jerky products meet the highest food safety and regulatory standards, ensuring export compliance and consumer trust:

• HACCP (Hazard Analysis and Critical Control Points) Certified
• Export Approved by the Australian Department of Agriculture and Water Resources
• Australian Made & Owned Certification – Guaranteeing local sourcing and production
• Halal-Certified Options Available for select products

Customer Testimonials

"Billabong Jerky is hands down the best jerky on the market. The texture, flavor, and quality are superior to anything else we've tried."
– Retail Distributor, Japan

"The kangaroo and crocodile jerky are a hit with our customers looking for something truly unique. The quality and packaging are top-notch."
– Gourmet Food Retailer, Sydney

Major Achievements

• Leading exporter of Australian jerky, distributing to over 15 international markets.
• Annual production of 500,000+ kg of jerky, solidifying its position as one of Australia’s top jerky producers.
• Consistent 20% year-over-year growth, driven by increasing demand for protein-rich, sustainable snacks.
• Premium certifications and export approvals, allowing global expansion in North America, Europe, and Asia.
• Innovation in exotic jerky flavors, setting Billabong Jerky apart from traditional beef-based brands.

With a strong reputation for quality, authenticity, and innovation, Cootamundra Country Foods and Billabong Jerky continue to be market leaders in premium Australian jerky production, delivering top-tier, high-protein snacks to customers worldwide.