Coffee Supreme is a trailblazing specialty coffee roaster headquartered in Wellington, New Zealand, with a presence that extends across Australia and Japan. Founded in 1993, the company has played a pivotal role in shaping the third wave coffee movement in the Southern Hemisphere. Known for its consistent quality, bold branding, and deep-rooted ethical sourcing practices, Coffee Supreme continues to influence specialty coffee culture worldwide.
Core Business
Coffee Supreme operates as a vertically integrated coffee company offering:
- Specialty coffee roasting (espresso and filter)
- Wholesale coffee supply and training for cafés and restaurants
- Retail coffee sales through e-commerce and physical outlets
- Ready-to-drink iced coffee and specialty instant coffee
- Brewing equipment, accessories, and branded merchandise
The company maintains strong relationships across the coffee value chain—from growers to end consumers—anchored in transparency, traceability, and quality.
Product and Service Offerings
Espresso Blends
- Supreme Blend – Signature house blend with rich chocolate and caramel notes
- Brazil Blend – Smooth and low-acidity, tailored for espresso lovers
- Boxer Blend – Bright and punchy with layered fruit notes
- Organic Blend – Certified organic beans roasted for balance
- No.7 Blend – A legacy roast with a deep, syrupy profile
- AM:PM Blend – All-day drinker with versatility across brewing methods
Single Origin Coffees
- Espresso: Ethiopia Guji, Indonesia Sibalanga, Colombia Bella Vista, Brazil Swiss Water Decaf
- Filter: Brazil Bob-o-link, Colombia Morelia, Costa Rica La Alquimia, Guatemala El Tempixque, Kenya Gichathaini, Rwanda Vunga, Colombia Huila Decaf
These coffees are sourced in micro-lots and rotated seasonally to showcase the best of each origin.
Iced and Instant Coffee
- Iced Long Black
- Iced Oat Flat White
- Iced Cascara Fizz – A sparkling coffee-cherry infusion
- Coffee Supreme Instant - Colombia – Specialty-grade instant coffee offering convenience with flavor integrity
Equipment & Accessories
- Manual Brewing Gear: Hario, Chemex, AeroPress
- Espresso Machines & Grinders: Commercial and domestic models
- Accessories: Filter papers, tampers, distribution tools, KeepCups, mugs, and branded tableware
Merchandise
- Apparel, branded tins, enamel mugs, tote bags, socks, and novelty items
Specialisation and USP
Coffee Supreme’s unique value proposition lies in:
- Pioneering Legacy: Among the first specialty roasters in New Zealand with over 30 years of history
- Design-Led Brand Identity: Iconic red and white branding integrated across touchpoints
- Direct Sourcing Relationships: Long-standing partnerships with farmers and cooperatives across Africa, Latin America, and Asia
- Customer-Centric Innovation: Launches like iced drinks, instant coffee, and sustainability-forward packaging
- Barista Training & Support: In-house programs and guides tailored for wholesale partners
Coffee Supreme blends operational excellence with a deep cultural awareness of coffee’s global impact.
Financial Performance
As a privately held entity, financial data is not publicly available. However, key indicators of scale and health include:
- Three roasting operations in Wellington, Melbourne, and Tokyo
- Hundreds of wholesale café partners across New Zealand, Australia, and Japan
- Robust online store with national and international shipping
- Strong DTC performance via subscription services and seasonal releases
The company's consistent expansion into new markets and product innovation suggests a stable financial trajectory.
Shipments and Export Records
Based on trade intelligence and company disclosures:
- Roasteries located in: Wellington (NZ), Melbourne (AU), Tokyo (JP)
- Export Reach: Supplies roasted coffee to Asia-Pacific cafés, retailers, and direct consumers
- Export Volume: Estimated 15–20 tons/month across product lines, including beans and instant
Coffee Supreme maintains localized roasting operations to optimize freshness and reduce carbon output from long-haul shipping.
Target Market
Coffee Supreme serves a diverse audience:
- Specialty cafés and roasters looking for consistent, ethically sourced beans
- Design-savvy consumers aligned with ethical and lifestyle-driven brands
- Corporate partners investing in employee coffee programs
- Coffee lovers seeking premium instant and iced coffee alternatives
The brand sits at the intersection of quality, community, and creativity, attracting a loyal global customer base.
Capabilities
- In-house Roasting Facilities with profile-specific roasting for espresso and filter
- Green Bean Sourcing Team operating across multiple origin countries
- Integrated E-commerce & Logistics for DTC and wholesale fulfillment
- Barista Training Centers in New Zealand and Australia
- Product R&D and Innovation Lab focusing on new formats like instant and canned drinks
Certifications and Compliance
- Certified Organic Coffee available within core blends
- Swiss Water Decaf Processing for chemical-free decaffeination
- Ethical Sourcing Standards upheld via direct trade and long-term producer partnerships
- Sustainability Programs focused on packaging reduction and carbon-conscious operations
Customer Testimonials
“Coffee Supreme delivers every time—flavor, consistency, and service. Their support has helped grow our café business.” – Wholesale Café Partner, Sydney
“Their instant coffee is a revelation. I take it camping and on the go. It tastes like a fresh pour-over.” – Online Customer, New Zealand
Major Achievements
- Over 30 years of specialty coffee leadership in New Zealand and Australia
- Roasting operations in three countries with global distribution capability
- First to launch specialty-grade instant coffee in their region
- Iconic red-and-white brand design recognized across cafés and retail globally
- Regular features in international coffee media, including Sprudge, Broadsheet, and Monocle
