Chaman Lal Setia Exports Ltd.

Company Overview

Chaman Lal Setia Exports Ltd. is a leading manufacturer and exporter of premium-quality Basmati and Non-Basmati rice. Established in 1974, the company has built a strong reputation in the global rice market, supplying more than 80 countries, including the USA, Canada, Australia, the Middle East, and Europe.

Headquartered in Amritsar, India, with modern processing facilities in Haryana and Punjab, the company specializes in the export of high-quality, aged Basmati rice under its flagship brand Maharani Rice. With over 48 years of expertise, Chaman Lal Setia Exports Ltd. is recognized for its superior product quality, global distribution network, and strong financial performance.

Core Business and Offerings

Chaman Lal Setia Exports Ltd. focuses on premium rice production, processing, and exports, offering a wide range of Basmati and Non-Basmati rice varieties.

Product Categories

1. Basmati Rice:

   • Maharani Supreme Basmati Rice
   • Maharani Basmati Rice 1121
   • Maharani Classic Reserve Basmati Rice
   • Maharani Royal Basmati Rice (Golden Sella)
   • Maharani Brown Basmati Rice
   • Maharani Everyday Basmati Rice
   • Maharani Rice Suitable for Diabetics
   • Begum Basmati Rice (Golden)

2. Non-Basmati Rice:

   • Various premium rice varieties for domestic and international markets.

Brands Distributed

• Maharani
• Mithas
• Begum
• Green World Aromatic Rice
• Maharani Diabetics Rice
• Basmati Rice Plus
• Maharani - Brown Basmati Rice

Specialization & Unique Selling Proposition (USP)

Key Differentiators

• Global Market Presence: Exports to 80+ countries, with a significant market share in the USA, Canada, Europe, and the Middle East.
• High-Quality Standards: Uses advanced milling technology to ensure consistent quality, grain length, aroma, and texture.
• Aged & Aromatic Rice: Aged for at least 12 to 24 months, enhancing the fragrance, elongation, and taste.
• Specialized Rice for Health-Conscious Consumers: Offers Diabetic-Friendly Basmati Rice and Brown Basmati Rice with added health benefits.

Financial Insights

Chaman Lal Setia Exports Ltd. is publicly listed on the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) under stock symbol: CHAMANLAL. The company has consistently reported strong financial performance, reflecting its dominance in the Basmati rice industry.

Key Financial Metrics (FY 2023-2024)

• Total Revenue: INR 1,400 crore (Approx. USD 170 million)
• Net Profit: INR 210 crore (Approx. USD 25 million)
• Export Share: 70% of total sales from international markets
• Market Valuation: INR 3,500 crore (Approx. USD 425 million)
• Annual Growth Rate: 12.5% year-over-year growth in exports

Shipment and Supply Chain Capabilities

Chaman Lal Setia Exports Ltd. operates with cutting-edge rice milling and packaging facilities, ensuring a seamless supply chain for international buyers.

2023 Shipment Data

• Total Export Volume: Over 300,000 metric tons of rice exported annually
• Shipping Routes: Active export operations in North America, Europe, the Middle East, and Asia
• Freight Forwarding Partners: Strategic alliances with global logistics firms
• Warehouse Capacity: State-of-the-art rice storage facilities in India
• Supply Chain Strength: Well-integrated procurement, milling, packaging, and logistics systems

Manufacturing & Processing Facilities

• ISO 22000-certified rice mills with advanced paddy storage, milling, and parboiling units.
• Automated quality control systems for precision sorting and packaging.

Target Market

Chaman Lal Setia Exports Ltd. serves a diverse range of consumers, including:

• Retail Consumers: Households looking for premium-quality, long-grain, aromatic rice.
• Supermarkets & Grocery Chains: Partnerships with Walmart, Carrefour, Metro, Tesco, and major regional stores.
• Distributors & Wholesalers: Exporting bulk rice orders to international markets.
• Hospitality & Food Service Industry: Catering to hotels, restaurants, and catering businesses requiring premium rice.
• E-Commerce Platforms: Active presence on Amazon, Flipkart, and Alibaba.

Certifications & Compliance

The company adheres to stringent global food safety and quality regulations, ensuring compliance with international standards.

Certifications & Accreditations

• ISO 22000:2018 – Food Safety Management Certification
• HACCP Certified – Hazard Analysis and Critical Control Points
• FDA Approved – Compliance with US food safety standards
• FSSAI Certified – Indian food safety compliance
• BRCGS Certification – British Retail Consortium Global Standard
• Kosher & Halal Certification – Catering to diverse consumer preferences

Customer Testimonials & Market Reputation

Chaman Lal Setia Exports Ltd. has built a strong reputation for excellence, with high customer satisfaction ratings and consistent demand across global markets.

Key Testimonials & Feedback

• "The best Basmati rice with a rich aroma and perfect texture." – Importer from the Middle East
• "Maharani Basmati is a game-changer in our restaurant. Perfectly aged rice with long grains!" – Restaurant Owner, USA
• "Reliable supplier with consistent quality and timely shipments." – European Distributor

Major Achievements & Milestones

Company Growth Timeline

• 1974: Chaman Lal Setia Exports Ltd. founded in India.
• 1994: Became one of the top exporters of Basmati rice from India.
• 2008: Expanded into European and North American markets.
• 2015: Maharani brand recognized as a premium Basmati rice brand globally.
• 2019: Crossed INR 1,000 crore revenue milestone.
• 2023: Exported rice to 80+ countries, achieving record-breaking growth in international markets.

Conclusion

With decades of expertise, advanced processing facilities, and a strong global presence, Chaman Lal Setia Exports Ltd. is a market leader in Basmati rice exports. The company continues to expand its footprint, offering high-quality, aromatic rice varieties tailored to diverse global consumers.

By maintaining stringent quality standards, innovative product offerings, and a strong supply chain, Chaman Lal Setia Exports Ltd. remains one of India's top rice exporters, ensuring sustained growth and excellence in the international market.