Exhibiting at Foodex Japan 2025

About Cape Rooibos (Pty) Ltd

Cape Rooibos (Pty) Ltd is a leading producer and bulk supplier of high-quality Rooibos tea, based in Eendekuil, South Africa. The company is situated in the heart of the Cederberg region, the only place in the world where Aspalathus linearis, the plant used to produce Rooibos tea, naturally grows. Cape Rooibos specializes in sourcing, processing, and supplying premium Rooibos and Green Rooibos tea to local and international markets.

With decades of expertise in the Rooibos industry, Cape Rooibos ensures that every batch of tea meets stringent quality standards, delivering a superior product to global brands, tea blenders, and health-conscious consumers.

Core Business and Product Offerings

Cape Rooibos offers a range of premium Rooibos tea products, carefully processed to meet the diverse needs of clients across different industries:

• Rooibos Tea:

  • Rooibos Long Cut
  • Rooibos Short Cut
  • Rooibos Super Fine Cut
  • Rooibos Espresso

• Green Rooibos Tea:

  • Green Rooibos Long Cut
  • Green Rooibos Short Cut
  • Green Rooibos Choice

Cape Rooibos focuses on providing bulk supply solutions, catering to tea packers, food manufacturers, and wellness brands worldwide.

Market Position and Competitive Advantage

• Prime Location: Cape Rooibos is located in the Cederberg region, ensuring optimal growing conditions for high-quality Rooibos tea.
• Sustainable Farming Practices: The company implements eco-friendly and regenerative agricultural methods, preserving biodiversity while ensuring the long-term sustainability of Rooibos cultivation.
• State-of-the-Art Processing Facilities: Cape Rooibos operates advanced processing plants that maintain the purity, color, and flavor of Rooibos tea while meeting global food safety standards.
• Global Supplier: The company exports Rooibos tea to North America, Europe, Asia, and other international markets, supplying bulk tea buyers and private label brands.

Financial Performance and Growth

Cape Rooibos has seen consistent growth in production and exports, capitalizing on the increasing global demand for Rooibos tea. While specific revenue figures are not publicly disclosed, South Africa’s Rooibos industry contributes an estimated R650 million (approx. $35 million USD) annually, with Cape Rooibos playing a significant role in this sector.

Shipment and Export Data

Cape Rooibos exports its premium-grade Rooibos tea to over 30 countries worldwide, with key markets including:

• United States
• Germany (the largest importer of Rooibos tea)
• United Kingdom
• Japan
• China

Global trade data platforms such as Volza and ImportYeti indicate frequent shipments of bulk Rooibos tea from Cape Rooibos to major tea blenders, wellness brands, and beverage manufacturers.

Certifications and Compliance

Cape Rooibos maintains international food safety and sustainability certifications, ensuring compliance with export regulations and organic standards:

• Rainforest Alliance Certification (for sustainable farming and environmental conservation)
• USDA Organic Certification (for export to the United States)
• EU Organic Certification (for European markets)
• HACCP & ISO 22000 (food safety management system compliance)
• Fair Trade Certification (ensuring ethical trade practices and fair wages for farmers)

These certifications underscore the company’s commitment to quality, sustainability, and ethical sourcing.

Customer Testimonials and Industry Recognition

Cape Rooibos has received positive feedback from global tea brands and bulk buyers, highlighting:

• Exceptional purity and quality of the Rooibos tea
• Sustainability and ethical sourcing practices
• Reliable bulk supply and export efficiency

The company has been featured in international trade fairs and exhibitions, including SIAL, Anuga, and BIOFACH, further establishing its reputation as a leading Rooibos tea supplier.

Key Achievements and Future Outlook

• One of the top Rooibos producers in South Africa
• Exporting to over 30 countries worldwide
• Certified organic, Rainforest Alliance, and Fair Trade supplier
• Continuous investment in sustainable farming and advanced processing techniques
• Expanding market share in premium health and wellness beverage sectors

With a commitment to quality, sustainability, and global expansion, Cape Rooibos continues to strengthen its position as a trusted bulk supplier of Rooibos tea, meeting the growing demand for natural, caffeine-free, and health-focused beverages.