Beta Gıda Sanayi ve Ticaret A.Ş., established in 1978 in Adana, Turkey, is a leading company in the tea industry. It introduced imported tea and tea bags to the Turkish market, offering consumers a diverse range of flavors. Over the years, Beta Gıda has expanded its presence internationally, particularly in countries like Azerbaijan, Kazakhstan, Tajikistan, Uzbekistan, Kyrgyzstan, Russia, and Iraq. The company operates globally with its main brands: Beta Tea, Bayce, Champion, and Howdah Brand. Additionally, it has diversified into various product categories with trademarks such as Beta A'la, Beta Caffito, Betum, Belita, Hacı Ali Lokum, Benuta, and Besta. According to 2014 Euromonitor data, Beta Gıda became the 12th largest tea company in the world, with Bayce achieving the status of the 3rd largest green tea brand globally. The company's trademarks are registered in 90% of the 208 countries worldwide, and in 2016, Beta was declared a 'Well-Known Brand' by the Turkish Patent and Trademark Office.