Established in 2023, Al Madinah Heritage Company (MHC) is a Saudi Arabian enterprise wholly owned by the Public Investment Fund (PIF). The company is dedicated to embracing and promoting Saudi Arabia's deep-rooted heritage and culture, particularly through the enhancement of Ajwa Al Madinah date production. MHC aims to elevate the quality and global availability of these premium dates, fostering growth in the date industry and supporting sustainable cultivation practices. By merging heritage with innovation, MHC seeks to share the cultural significance and exceptional taste of Saudi dates with a worldwide audience.