Agricultural Marketing Co. Ltd. (AMCL), operating under the brand name PRAN, is one of the largest agro-food processors and exporters in Bangladesh. Established in 1985, the company focuses on trading and processing fruits, vegetables, and other agricultural products. AMCL introduced contract farming in Bangladesh, procuring raw materials directly from farmers and processing them into hygienically packed food and beverage items using high-tech machinery. The company is committed to enriching the agricultural sector by providing training and financial support to farmers, promoting increased yields and fair pricing.