AB Mauri Middle East & Africa – A Global Leader in Yeast & Bakery Ingredients
AB Mauri Middle East & Africa, headquartered in Dubai, UAE, is a key player in the global baking industry, specializing in the manufacturing of yeast, bakery ingredients, and technical solutions for commercial and industrial bakers. As part of Associated British Foods (ABF), one of the world’s largest food and ingredients companies, AB Mauri operates in over 50 countries, providing high-quality solutions to bakeries of all sizes.
Core Business & Specialization
AB Mauri focuses on fermentation expertise, dough technology, and innovative baking solutions, catering to diverse bakery needs. Their product portfolio includes:
- Yeast Solutions: Fresh and Dry Yeast tailored for large-scale and artisanal bakeries.
- Bread Improvers: Dough conditioners and shelf-life extenders that enhance quality.
- Bread & Pastry Mixes: Pre-mixed formulations for whole wheat, multigrain, gluten-free, and specialty bread.
- Cake & Pastry Ingredients: Ready-to-use cake mixes, pastry fillings, and emulsifiers.
- Technical Solutions: Baking enzymes and emulsifiers for improved texture and shelf stability.
Market Presence & Growth
AB Mauri has a strong regional presence in the Middle East & Africa, serving thousands of commercial bakeries, foodservice businesses, and large-scale industrial baking operations.
- The global yeast market is valued at USD 4.2 billion in 2024 and is expected to grow at a CAGR of 6.5% through 2030.
- The Middle East bakery ingredients market is expanding rapidly due to increasing demand for convenience food and healthier bakery options.
Production & Export Capabilities
AB Mauri operates state-of-the-art production facilities with advanced research and development (R&D) centers focused on product innovation and sustainability.
- Production Capacity: The company produces thousands of metric tons of yeast and bakery ingredients annually.
- Export Reach: AB Mauri exports to over 50 countries across the Middle East, Africa, and beyond.
- Sustainability Commitment: The company focuses on reducing carbon footprint and using sustainable fermentation processes.
Competitive Edge & Brand Strength
AB Mauri stands out in the baking industry through several key differentiators:
- Global Expertise with Local Solutions – Adapting products to regional bakery preferences.
- Cutting-Edge Research & Development – Constant innovation in bakery science.
- High-Quality Standards & Food Safety Compliance – Products adhere to ISO 22000, BRC, and FSSC 22000.
- Technical Support & Training – Offering workshops and guidance to bakery professionals.
Future Roadmap & Strategic Initiatives
AB Mauri aims to strengthen its market leadership by expanding its product range and reinforcing its presence in emerging markets. Key initiatives include:
- Development of healthier and clean-label bakery solutions, including gluten-free and low-sugar products.
- Increased investment in sustainability, focusing on eco-friendly production processes.
- Expansion into e-commerce and digital solutions, allowing better accessibility for small and medium-sized bakeries.
Conclusion
With its strong heritage, global expertise, and commitment to innovation, AB Mauri Middle East & Africa is a trusted partner for bakers seeking high-quality yeast and bakery ingredients. The company continues to push the boundaries of baking science, ensuring that its customers receive the best-in-class solutions for superior baking results.
