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Exhibiting at Gulfood 2025

Dubai World Trade Centre
17 Feb - 21 Feb, 2025

Product Offerings

Product Categories:

Beverages, Biscuits and Confectioneries, Cereals, Condiments, Dairy Products, Food Ingredients, Fruits and Vegetables, Grains and Starch, Meat, Organic and Natural, Poultry and Dairy Products, Raw Materials, Food Ingredients, Ready-to-Eat Savories and Home Meal Replacement (HMR), Seafood and Marine Products, Snacks and Savory Food Products, Sweeteners

Products:

Filipino Buffet Restaurants: Cabalen All Filipino, Cabalen Plus

Thai Cuisine: Soi Thai Restaurant

Kapampangan Cuisine: Mangan Restaurant

Japanese Udon: Tsurumaru Udon

Filipino-Spanish Cuisine: Cusina Estela

Spanish Tapas Bar: Cerveseria

Filipino Delicacies: Casa Cabalen

Food Distribution: P. TOGO

Hospitality Training: Cabalen Training Institute

Cabalen Gourmet Bagoong, Cabalen Pickled Products, Cabalen Ready-to-Heat Meals, Cabalen Sweet Preserves

The Cabalen Group: A Premier Filipino Restaurant and Hospitality Brand

The Cabalen Group is a leading Filipino restaurant and hospitality company, specializing in authentic Filipino, Thai, Japanese, and Spanish cuisines. Headquartered in Quezon City, Philippines, the company operates a diverse portfolio of restaurant brands, food distribution services, and hospitality training programs. With a strong commitment to culinary excellence, customer service, and international expansion, The Cabalen Group has solidified its reputation as a top-tier dining and hospitality brand in the Philippines and beyond.

Core Business and Restaurant Brands

The Cabalen Group manages a diverse array of restaurants, food businesses, and training institutes, offering a unique multi-cuisine dining experience.

Filipino Buffet Restaurants

  • Cabalen All Filipino – A traditional Filipino buffet restaurant, serving Kapampangan delicacies and local comfort food.
  • Cabalen Plus – An upgraded all-you-can-eat dining concept featuring Filipino fusion dishes.

International Cuisine

  • Soi Thai Restaurant – Specializing in authentic Thai cuisine, offering signature dishes like Tom Yum, Pad Thai, and Thai curries.
  • Tsurumaru Udon – A Japanese udon specialty restaurant, featuring traditional Japanese noodle dishes.

Kapampangan Cuisine

  • Mangan Restaurant – A high-end Kapampangan restaurant, featuring authentic Pampanga flavors.

Spanish Cuisine

  • Cusina Estela – A Filipino-Spanish fusion restaurant, blending classic Spanish flavors with local influences.
  • Cerveseria – A Spanish tapas bar, serving traditional Spanish small plates and craft beers.

Filipino Delicacies & Food Distribution

  • Casa Cabalen – A delicacy store, offering traditional Filipino sweets, snacks, and regional specialties.
  • P. TOGO – A food distribution and catering service, supplying high-quality Filipino food products.

Hospitality Training

  • Cabalen Training Institute – A specialized hospitality and restaurant training center, providing culinary and service education for future professionals.

Market Reach and Expansion

The Cabalen Group has expanded its operations internationally, with franchise locations and food distribution networks across various markets.

Key Markets

  • Philippines – Over 100 restaurant locations nationwide.
  • United States – Expanding Filipino cuisine in Filipino-American communities.
  • Southeast Asia – Presence in Thailand, Malaysia, and Singapore.
  • Middle East – Growing demand in United Arab Emirates and Saudi Arabia.

The company has seen a 15% annual growth in restaurant expansion, driven by increasing consumer demand for authentic Asian cuisines.

Competitive Advantages and Unique Selling Points

  • Authentic Filipino Culinary Experience

    • Specializes in Kapampangan cuisine, known for its rich flavors and heritage.
    • Traditional buffet-style dining, catering to family-oriented customers.
  • Multi-Cuisine Restaurant Portfolio

    • Operates a diverse range of restaurant brands, offering Filipino, Thai, Japanese, and Spanish dishes.
    • Provides varied dining experiences, from casual eateries to premium restaurants.
  • Sustainable Food Sourcing and Ethical Business Practices

    • Supports local farmers and food producers by using locally sourced ingredients.
    • Implements waste reduction and eco-friendly packaging initiatives.
  • Franchise and Business Growth Opportunities

    • Offers franchise options for global investors and entrepreneurs.
    • Provides business consultancy and brand support for franchise partners.

Financial Strength and Performance

  • Annual Revenue: Estimated at $100 million.
  • Restaurant Locations: Over 100 outlets across multiple markets.
  • Franchise Expansion: 15% year-over-year growth in domestic and international franchising.

Certifications and Compliance

The Cabalen Group ensures strict adherence to food safety, hospitality standards, and business regulations, maintaining:

  • ISO 22000 Certified – International food safety management.
  • HACCP Certified – Hazard analysis and quality control.
  • FDA Approved – Compliance with Philippine and international food regulations.
  • Halal Certified – Ensuring compliance for Middle Eastern markets.

Customer Testimonials and Market Reputation

The Cabalen Group has gained strong recognition in the Filipino restaurant industry, with customers praising:

  • "The best Filipino buffet experience, featuring all the authentic flavors of the Philippines."
  • "Soi Thai delivers a truly authentic Thai food experience, with bold flavors and traditional recipes."
  • "Mangan brings the rich culinary heritage of Pampanga to life with exceptional dishes and great service."

Major Achievements and Industry Recognition

  • Ranked among the Philippines' top restaurant groups.
  • Expanded into key international markets, including the U.S. and Southeast Asia.
  • Recognized for excellence in Filipino culinary heritage and food service management.
  • Awarded for outstanding franchise development and international restaurant expansion.

Conclusion

The Cabalen Group is a trusted leader in the Filipino and international restaurant industry, offering authentic culinary experiences across multiple cuisines. With a strong brand portfolio, continuous global expansion, and a commitment to quality, the company continues to set industry benchmarks in hospitality, franchising, and Filipino gastronomy.