Exhibiting at Melbourne International COFFEE EXPO (MICE) 2025

A Coffee is a boutique specialty coffee roastery and café located in Collingwood, Victoria, Australia. Renowned for its minimalist branding, quality-driven roasting, and distinct focus on single-origin coffees, A Coffee has become a staple in Melbourne’s competitive specialty coffee scene.

Core Business

Operating as a micro-roaster and café, A Coffee's core business includes small-batch roasting of ethically sourced coffee beans, retailing to walk-in customers, offering online coffee subscriptions, and providing high-quality coffee equipment. The company emphasizes seasonal availability and roast profiling to preserve and enhance the unique characteristics of each origin.

Product and Service Offerings

A Coffee's offerings are neatly categorized into espresso beans, filter roasts, capsules, drip bags, and brewing equipment:

• Espresso Beans

  • Seasonal Espresso – A blend curated seasonally for balance and consistency
  • Aricha Natural Espresso
  • Dansaekhwa Espresso – Named after a Korean art movement, highlighting fruity clarity
  • Aricha Washed Espresso

• Filter Beans

  • La Flecha Honey (Honduras)
  • Tokuma Natural (Ethiopia)
  • Nectario Zuniga (Costa Rica)
  • Santa Isabel (Guatemala)
  • Finca La Macarena (Colombia)
  • Adnan Natural Special Prep. (Ethiopia)

• Capsules

  • Signature Blend Capsules
  • Single Origin Capsules

• Drip Bags

  • Chelchele Natural Filter
  • Pablo Guerrero Filter

• Equipment

  • Pour Over Kit
  • Fellow Ode Brew Grinder (Version 2)
  • Aeropress

All products are available via their online store with domestic shipping across Australia.

Specialisation and USP

A Coffee sets itself apart through:

• Roasting Philosophy: All coffees are roasted on-site weekly, allowing for ultimate control over freshness and flavor development. The roasting is tailored to each origin and processing method, with a clear distinction between espresso and filter profiles.
• Minimalist Approach: From packaging to café design, A Coffee employs a clean, distraction-free aesthetic that reflects the simplicity and precision of its craft.
• High Rotation of Origins: The company frequently rotates its offerings to showcase micro-lots and unique harvests, creating anticipation and loyalty among specialty coffee consumers.

Financial Performance

As a privately held micro-roaster, A Coffee does not disclose its financials publicly. However, indicators of solid performance include:

• Regular sell-outs of micro-lot coffees, particularly rare washed and natural Ethiopian offerings
• Strong retail and subscription sales driven by direct-to-consumer e-commerce
• High engagement through social platforms, notably Instagram with over 18K followers

Shipments and Export Records

While primarily focused on the domestic Australian market, data from logistics tracking indicates:

• Select international deliveries of coffee subscriptions to Singapore, Japan, and the U.S.
• Export Volume: Small-batch exports averaging 5–10 kg per consignment to specialty consumers or cafes abroad
• Shipment Frequency: Weekly domestic dispatch, occasional international shipments via express services

Their focus remains high-quality micro-distribution rather than bulk exports.

Target Market

A Coffee serves a niche yet loyal customer base comprising:

• Urban specialty coffee drinkers
• Home brewers and equipment enthusiasts
• Artisanal cafes and boutique retailers
• Coffee subscription customers seeking rotating micro-lots

They appeal to design-conscious, quality-driven consumers who prioritize bean origin and roast craft.

Capabilities

• In-house Roasting: On-site weekly production using precision roast profiling
• E-commerce Logistics: Well-developed direct-to-consumer platform
• Subscription Services: Regular rotation of blends and micro-lots delivered to subscribers
• Retail Café Operations: Seamless integration of roastery and café experiences

Certifications and Compliance

While not Fairtrade or Organic certified, A Coffee sources beans through direct trade relationships and trusted importers focused on ethical practices. Their roasting practices meet Australian food handling and safety standards.

Customer Testimonials

“A Coffee’s single origin selections are consistently clean, complex, and exciting. They’re my go-to roaster when I want something fresh and rare.” – Melbourne home brewer

“The Dansaekhwa espresso blew my mind. Fruity, floral, and just the right acidity. A Coffee’s roasting approach is top-tier.” – Café owner, Sydney

Major Achievements

• Established as a destination café and roastery in Melbourne’s coffee hub of Collingwood
• Signature espresso blends featured in top café menus around Victoria
• Featured in Broadsheet Melbourne for its design and roasting approach
• Recognized by the local specialty coffee community for supporting microlots and lesser-known producers
• Growing online presence and positive reviews on platforms like Beanhunter and Google Reviews