Zhejiang Orient Shaoxing Wine Co., Ltd.
Zhejiang Orient Shaoxing Wine Co., Ltd. is an enterprise specializing in the production and export of Shaoxing rice wine, located in Shaoxing City, Zhejiang Province, China. The company is committed to inheriting and promoting the Chinese rice wine culture, combining traditional brewing techniques with modern technology to provide the highest quality Shaoxing rice wine to the global market. Its products are exported to international markets such as Asia, North America, Europe, and Southeast Asia**, and are highly recognized by consumers at home and abroad.
Core Business and Expertise
Zhejiang Oriental Shaoxing Wine Co., Ltd. focuses on the brewing, sales and export of Shaoxing rice wine**. Its business covers:
- Yellow Wine Brewing - Using thousand-year-old traditional crafts, combined with modern food safety management, to ensure the mellow taste and high quality of rice wine.
- Product R&D - Develop a variety of Shaoxing rice wines with different flavors and alcohol contents to meet the diverse needs of domestic and foreign markets.
- Domestic and foreign market expansion - through online and offline channels, sales cover domestic supermarkets, catering industries and international markets.
- Food Safety and Quality Control - Ensure that wine products comply with global food safety standards through HACCP, ISO 22000, BRC and other international food quality management systems.
Main product series
The Shaoxing rice wine produced by the company covers multiple categories, including:
Shaoxing Rice Wine
- Suitable for ** catering, cooking, banquets, gifts and daily drinking**, and is very popular in the market.
Huangjiu
- Brewed using high-quality glutinous rice, wheat, and natural mountain spring water, it has a mellow taste, is rich in various amino acids, and has health and health functions.
Core Competitive Advantage (USP)
Zhejiang Oriental Shaoxing Wine Co., Ltd. relies on the following competitive advantages to occupy an important market share in the rice wine industry:
- Shaoxing’s geographical advantages - Shaoxing City is the birthplace of yellow wine in China. The company is uniquely positioned to utilize natural water sources, high-quality glutinous rice and a unique brewing environment.
- Combination of traditional craftsmanship and modern technology - Using thousand-year-old brewing technology and combined with modern food safety management system to ensure product stability and high quality.
- International Market Coverage - Products are exported to Japan, South Korea, Southeast Asia, North America, and Europe, and have entered international supermarkets, restaurant chains, and liquor stores.
- Brand influence - As one of the representative enterprises of Shaoxing rice wine, it is committed to promoting rice wine culture to the international market.
- Strict food safety management - Passed HACCP, ISO 22000, BRC, FDA and other certifications, and complies with international food safety standards.
Market positioning and global influence
Zhejiang Oriental Shaoxing Wine Co., Ltd. mainly supplies the following markets:
- Chinese market - supplying supermarkets, catering industries, and liquor stores, and selling through e-commerce platforms.
- Asian markets (Japan, South Korea, Southeast Asia) - Japan and South Korea are the main exporters of Shaoxing rice wine, and the demand is growing steadily.
- European and American markets (United States, Canada, Europe) - Shaoxing rice wine has entered Chinese supermarkets, Chinese restaurants, and East Asian restaurants, and is loved by overseas consumers.
Financial Performance and Growth Trends
As global interest in traditional Chinese wine culture increases**, the market size of Zhejiang Oriental Shaoxing Wine Co., Ltd. has grown steadily:
- The global rice wine market is expected to reach US$8 billion in 2025, with a compound annual growth rate of 7.2%.
- The company's export volume will increase by 15% year-on-year in 2023, of which the Japanese market will increase by 20% and the North American market will increase by 12%.
- Consumer demand for healthy alcoholic products is growing. Rice wine has become an important category in the healthy drinks market due to its low alcohol content and rich amino acids**.
Quality Certification and International Standards
Zhejiang Oriental Shaoxing Wine Co., Ltd. strictly implements International Food Safety Standards and has obtained the following certifications:
- HACCP (Food Safety Management System)
- ISO 22000 (Food Safety Management Certification)
- BRC (British Retail Consortium Global Food Standards Certification)
- FDA Certified (Meets U.S. Food and Drug Administration Export Standards)
- Halal certification (halal food certification)
Customer reviews and industry recognition
The products of Zhejiang Oriental Shaoxing Wine Co., Ltd. are deeply recognized by consumers and industries around the world**. Customer reviews include:
- “Yellow wine has rich flavor and long aftertaste, which is in line with the quality of traditional Shaoxing rice wine.”
- "The product is beautifully packaged and suitable for overseas markets."
- “The supply chain management is efficient and the export business process is smooth.”
With its excellent product quality, stable supply chain and good market reputation**, the company has won the high trust of customers around the world**.
Future Development Plan
Zhejiang Oriental Shaoxing Liquor Co., Ltd. is actively promoting its global expansion strategy. Future development priorities include:
- Expand the international market - further expand the high-end alcoholic beverage markets in North America, Europe, Japan, and Southeast Asia to increase the brand's international visibility.
- Research and development of youthful rice wine products - Combining with modern consumer trends, launch innovative products such as low alcohol content, fruity rice wine, and prepared rice wine cocktails.
- Strengthen brand culture promotion - Enhance global consumers' awareness of rice wine through international wine exhibitions, social media marketing, and rice wine cultural promotion.
- Promote green brewing technology - Adopt sustainable development production methods, reduce carbon emissions, and comply with international environmental protection standards.
in conclusion
Zhejiang Oriental Shaoxing Wine Co., Ltd., as the representative enterprise of Shaoxing rice wine industry in China**, occupies an important position in the international wine market by virtue of its global market layout, traditional craftsmanship combined with modern technology, strict quality management and sustainable development strategy**. As global consumers' interest in rice wine culture increases, the company will continue to promote product innovation, international market expansion and brand building, and is committed to becoming the world's leading Shaoxing rice wine brand.