Exhibiting at Gulfood 2025

PT Leon Boga Sentosa: Pioneering Healthy Baby and Toddler Nutrition with Yummy Bites

About PT Leon Boga Sentosa

PT Leon Boga Sentosa, under the brand Yummy Bites, is a leading Indonesian food manufacturer, importer, and distributor specializing in healthy baby and toddler snacks, meals, and organic products. Headquartered in Jakarta, Indonesia, the company is dedicated to providing nutritious, organic, and safe food solutions for infants and young children.

With a mission to promote early childhood health through natural and high-quality ingredients, Yummy Bites has grown into a trusted brand for parents worldwide. The company adheres to strict food safety regulations and ensures premium-quality, allergen-free, and easily digestible products.

Core Business and Product Offerings

PT Leon Boga Sentosa offers a diverse range of nutritious and organic baby food products, catering to infants, toddlers, and young children.

Baby Snacks

• Yummy Bites Rice Crackers – Made from organic rice, suitable for 6 months and older.
• Yummy Bites Beberoll – Nutritious roll snacks rich in vitamins and minerals.

Baby Meals

• Yummy Bites Meal Step 1 – Pureed meals for 6 months+.
• Yummy Bites Meal Step 2 – Soft textured meals for 9 months+.
• Yummy Bites Meal Step 3 – Balanced meals for 12 months+.

Cereals & Organic Products

• Yummy Bites Cereal – Fortified with essential nutrients.
• Yummy Bites Organic Rice – Made from certified organic rice grains.
• Yummy Bites Organic Noodles – Preservative-free and baby-friendly.

Dairy & Nutritional Additives

• Yummy Bites Greek Yogurt – High in calcium and probiotics.
• Yummy Bites Furikake – Japanese-style nutritious seasoning mix.

Cooking Essentials & Desserts

• Yummy Bites Kiddy Extra Virgin Olive Oil – A healthy fat source for infants.
• Yummy Bites Custard Chocolate – Natural and low-sugar dessert option.

Pasta & Baking Mixes

• Yummy Bites Star-Shaped Pasta – Ideal for easy digestion and fun meals.
• Yummy Bites Pancake and Waffle Mix – Made with wholesome ingredients.

Unique Selling Proposition (USP)

Yummy Bites is a market leader in infant and toddler nutrition, setting itself apart through strict quality control, organic certification, and innovation. Key competitive advantages include:

• Allergen-Free & Safe – Products are gluten-free, dairy-free, and free from preservatives.
• Organic & Natural Ingredients – Use of certified organic grains and natural flavoring.
• Pediatrician-Recommended – Designed to support healthy development.
• Premium Quality Standards – Stringent food safety regulations in compliance with international standards.
• Global Expansion – Available in multiple international markets, including Southeast Asia, Europe, and the Middle East.

Market Presence and Financial Performance

PT Leon Boga Sentosa has achieved rapid growth, positioning itself as a leading brand in infant nutrition.

• Annual Revenue: Estimated at $40+ million USD.
• Production Volume: Over 10,000 metric tons of baby food annually.
• Export Markets: Countries including Malaysia, Singapore, China, UAE, and the USA.
• Market Share: A top-performing baby food brand in Indonesia and Southeast Asia.

Target Market

Yummy Bites caters to a broad audience within the baby and toddler nutrition sector, including:

• Parents & Caregivers – Seeking safe and nutritious baby food options.
• Retailers & Supermarkets – Distributing in major grocery chains and specialty stores.
• Pediatricians & Nutritionists – Partnering to promote early childhood nutrition.
• E-Commerce & Online Retailers – Expanding presence on Amazon, Shopee, and Lazada.

Certifications and Compliance

PT Leon Boga Sentosa ensures strict compliance with international food safety standards, holding multiple certifications:

• HACCP (Hazard Analysis and Critical Control Points) – Ensuring food safety from sourcing to packaging.
• ISO 22000 – Compliance with global food safety regulations.
• Organic Certification – Meeting international organic food standards.
• Halal Certification – Approved for Muslim consumer markets.

Sustainability and Ethical Responsibility

Yummy Bites is committed to sustainable and responsible production practices, focusing on:

• Eco-Friendly Packaging – Using biodegradable and recyclable materials.
• Sustainable Sourcing – Partnering with local farmers for organic ingredients.
• Social Responsibility Programs – Supporting child nutrition and food education initiatives.

Customer Testimonials

Yummy Bites has gained strong consumer trust due to its high-quality and nutritious products. Notable customer feedback includes:

"Yummy Bites Rice Crackers are my baby’s favorite snack! I love that they are made with organic rice and have no artificial flavors." – Parent, Singapore

"As a pediatrician, I always recommend Yummy Bites to parents. Their products meet the highest nutritional standards." – Child Nutritionist, Indonesia

Achievements and Industry Recognition

PT Leon Boga Sentosa has received multiple awards and recognitions for its commitment to baby nutrition and innovation:

• 2023 Best Infant Food Brand in Indonesia – Recognized for quality and safety.
• Top 5 Baby Food Exporters in Southeast Asia – Acknowledged for global market expansion.
• Sustainability Excellence Award – Honored for eco-friendly food production.

Conclusion

PT Leon Boga Sentosa, through its Yummy Bites brand, is a leading innovator in baby and toddler nutrition, offering organic, safe, and high-quality food solutions. With strong international presence, strict quality standards, and a commitment to sustainability, the company continues to shape the future of healthy infant food.

For businesses and retailers seeking a trusted partner in baby nutrition, Yummy Bites provides premium products backed by extensive research and global recognition.