Exhibiting at Aahar 2025

Yellow Cab Pizza Co.

Yellow Cab Pizza Co. is a Philippine-based restaurant chain known for its New York-style pizzas, pasta, chicken wings, and desserts. Established in 2001, the brand has grown into a leading player in the food service industry, with a presence across multiple countries, including the Philippines, Vietnam, Qatar, and the United Arab Emirates.

Core Business and Specialization

Yellow Cab Pizza Co. specializes in:

• New York-style pizzas made with fresh ingredients and hand-tossed dough
• Signature pasta dishes inspired by global flavors
• Chicken wings and side dishes that complement the pizza experience
• A robust delivery and takeout service, operating 24/7 in select locations

With its commitment to high-quality ingredients, innovative flavors, and exceptional service, the company has built a strong reputation in the quick-service restaurant (QSR) industry.

Product Portfolio

Yellow Cab Pizza Co. offers a wide range of food products, including:

• Pizzas: New York Classic, Manhattan Meatlovers, Garden Special
• Pasta: Charlie Chan Chicken Pasta, Spaghetti & Meatballs
• Chicken: Hot Wings, Garlic Parmesan Wings
• Desserts: Ice Cream, Brownies

Market Presence and Expansion

Since its inception, Yellow Cab Pizza Co. has expanded rapidly, establishing over 150 branches in the Philippines and growing its international footprint in markets such as:

• Vietnam
• Qatar
• United Arab Emirates
• Oman
• Kuwait

The company continues to explore opportunities in emerging and high-demand international markets, focusing on franchising and strategic partnerships.

Financial Performance & Industry Standing

Yellow Cab Pizza Co. is part of the Max’s Group, Inc., one of the largest casual dining groups in the Philippines. Max’s Group reported ₱8.92 billion (approx. $160 million) in total revenue in 2022, with Yellow Cab contributing a significant portion due to its strong delivery and dine-in sales.

The QSR industry in the Philippines has seen steady growth, with the pizza segment expected to grow by 7.2% CAGR through 2025. Yellow Cab Pizza Co. continues to capitalize on changing consumer habits, particularly the rise of online food delivery services.

Competitive Advantages and USP

Yellow Cab Pizza Co. differentiates itself through:

• Authentic New York-style pizza experience with bold flavors
• Strong brand recognition in the Philippines and international markets
• Robust delivery and takeout model, ensuring 24/7 availability
• Consistent product quality and innovation, introducing limited-time offers and seasonal promotions
• Strategic franchising partnerships, supporting rapid expansion

Target Market & Customer Demographics

Yellow Cab Pizza Co. caters to:

• Urban professionals looking for premium pizza experiences
• Families and groups seeking shareable meal options
• Late-night customers and delivery-focused consumers
• International markets with a demand for high-quality pizza brands

Customer Testimonials & Brand Loyalty

The company enjoys strong customer loyalty, with consumers praising:

• Generous pizza toppings and authentic flavors
• Signature Charlie Chan Chicken Pasta, a unique fusion dish
• Fast and reliable 24/7 delivery service

Certifications & Compliance

Yellow Cab Pizza Co. maintains strict food safety standards, adhering to:

• HACCP (Hazard Analysis Critical Control Point) Compliance
• ISO-certified supply chain and food handling processes
• Philippine FDA and international food safety regulations

Major Achievements & Industry Recognition

• One of the Top QSR Brands in the Philippines
• Ranked among the fastest-growing pizza chains in Southeast Asia
• Awarded for excellence in food delivery and customer service

Conclusion

Yellow Cab Pizza Co. stands as a market leader in the premium pizza segment, continuously expanding its footprint in Asia, the Middle East, and beyond. With a strong focus on quality, customer satisfaction, and innovation, the company remains a dominant player in the fast-growing quick-service restaurant industry.