About Bikanervala Foods Pvt. Ltd.
Bikanervala Foods Pvt. Ltd. is a leading Indian brand specializing in traditional sweets, namkeens, snacks, and beverages. Headquartered in New Delhi, India, the company has a rich heritage of over 100 years, originating from the culinary traditions of Bikaner, Rajasthan.
Founded as a small shop selling authentic Rajasthani sweets and snacks, Bikanervala has evolved into a global brand known for its premium quality, traditional flavors, and innovative product offerings. With a presence in domestic and international markets, Bikanervala has expanded into retail, quick-service restaurants (QSRs), and packaged foods, catering to millions of customers worldwide.
Product Offerings
Bikanervala Foods Pvt. Ltd. offers a diverse range of products, blending traditional Indian flavors with modern convenience.
Sweets
- Rasgulla – Soft, spongy, and syrupy Bengali dessert.
- Gulab Jamun – Deep-fried milk-based sweet soaked in sugar syrup.
- Soan Papdi – Flaky, cardamom-flavored traditional Indian dessert.
Namkeen
- Bikaneri Bhujia – Iconic Rajasthani spicy gram flour snack.
- Aloo Bhujia – Crisp potato-based namkeen.
- Khatta Meetha Mix – A unique blend of sweet and tangy namkeen.
Snacks
- Samosa – Crispy fried snack with spicy potato filling.
- Kachori – Deep-fried snack stuffed with spiced lentils.
- Dhokla – Soft, steamed, and spongy Gujarati snack.
Bakery & Confectionery
- Cookies – Ajwain, Jeera, and Butter Cookies.
- Cake Rusk – Twice-baked, crunchy tea-time snack.
Beverages
- Sharbats – Traditional Indian flavored syrups.
- Indian Traditional Drinks – Ready-to-drink Thandai, Lassi, and Kesar Milk.
Competitive Edge & Unique Selling Proposition
- Authentic Indian Taste – Preserving the heritage of Rajasthani and North Indian flavors.
- Premium Quality Standards – Uses finest ingredients and state-of-the-art manufacturing.
- Diverse Product Range – Offers sweets, snacks, namkeens, bakery, and beverages under one brand.
- Global Market Presence – Retail and distribution in India, USA, UAE, Canada, UK, and more.
- Strong Brand Equity – Recognized for heritage, taste, and quality assurance.
Market Presence & Expansion
Bikanervala has an extensive distribution network and retail presence, with:
- 100+ Company-Owned Outlets in India and abroad.
- 250+ Exclusive Bikano Outlets offering packaged snacks and ready-to-eat foods.
- Expanding international reach with retail stores in USA, UAE, Canada, Singapore, Australia, and UK.
- Strategic e-commerce and modern trade presence, available on Amazon, Flipkart, and major supermarkets.
Industry Insights & Growth
- The Indian snack food market is projected to reach ₹1.5 lakh crore ($18 billion USD) by 2025, growing at CAGR of 12%.
- Increasing global demand for traditional Indian snacks and sweets has fueled Bikanervala’s expansion into the international ethnic foods market.
- The ready-to-eat (RTE) and quick-service restaurant (QSR) segments are fast-growing, with Bikanervala focusing on domestic and global expansion.
Certifications & Compliance
Bikanervala Foods ensures stringent food safety and quality standards, holding multiple global certifications:
- FSSAI (Food Safety and Standards Authority of India) Certified
- ISO 22000:2018 – International Food Safety Management System
- HACCP (Hazard Analysis and Critical Control Points) Compliance
- BRCGS (British Retail Consortium Global Standards) Certification
- US FDA (Food and Drug Administration) Approval for Exports
- Halal Certified – Catering to diverse international markets.
These certifications validate Bikanervala’s commitment to premium quality, hygiene, and food safety.
Financial Performance
Bikanervala Foods Pvt. Ltd. is a financially robust company, with consistent year-on-year growth in revenue and profitability.
- Revenue (FY 2023): ₹2,000+ crore ($240 million USD)
- EBITDA Margins: Growing, driven by premium product offerings and international expansion.
- Retail & QSR Growth: Expansion into organized retail, packaged foods, and online sales channels.
With India's FMCG and snacks market growing rapidly, Bikanervala is well-positioned to leverage market demand and scale its operations.
Customer Testimonials
Bikanervala has a strong consumer loyalty base, with customers praising:
- Authentic taste and rich flavors.
- High-quality packaging and freshness.
- Availability in retail stores, QSRs, and online platforms.
- Innovative product variations combining tradition with modern preferences.
Achievements & Recognitions
- Recognized as one of India's most trusted food brands.
- Awarded for excellence in traditional Indian food innovation.
- Expanded into global retail chains and supermarket shelves.
- Developed a franchise model for QSR and packaged food business.
Future Growth & Expansion Plans
Bikanervala aims to strengthen its global presence and market leadership through:
- Expanding its quick-service restaurant (QSR) chain to tier-2 and tier-3 cities.
- Introducing new healthier snack variants such as baked, non-fried, and sugar-free sweets.
- Increasing international distribution, targeting North America, Europe, and Southeast Asia.
- Leveraging e-commerce growth through D2C (Direct-to-Consumer) online platforms.
- Enhancing manufacturing capacity with advanced automation for large-scale production.
With a legacy of taste, innovation, and quality, Bikanervala Foods Pvt. Ltd. is poised to dominate the traditional Indian food segment, both domestically and internationally.
