Exhibiting at VIV Asia 2025

World Egg Organisation (WEO) is a global non-profit association headquartered in London, United Kingdom, serving as the central platform for uniting the global egg industry. Through advocacy, education, research, and international collaboration, WEO plays a vital role in promoting egg production, consumption, and trade worldwide. The organisation represents stakeholders across the entire egg value chain, including producers, processors, marketers, veterinarians, researchers, and allied industries.

Core Business

WEO's primary mission is to support the development of a sustainable, safe, and thriving global egg industry. It focuses on enhancing the visibility and viability of eggs as a nutritious and affordable food source while fostering collaboration and innovation across the global egg ecosystem.

The organisation functions through three key pillars:

• Global Networking and Industry Representation
• Strategic Initiatives and Campaigns
• Scientific Research, Sustainability, and Welfare Advocacy

Product and Service Offerings

Industry Conferences

• WEO Business Conference 2025 – Flagship global event gathering decision-makers, researchers, and regulators to discuss trends, challenges, and opportunities within the egg industry

Global Initiatives

• Vision 365 – A ten-year campaign launched to double global egg consumption by 2032. It includes educational outreach, policy advocacy, and strategic communications to highlight the egg’s nutritional, economic, and environmental value

Resources and Support Hubs

• HPAI Support Hub – Offers real-time guidance, technical updates, and risk mitigation tools related to Highly Pathogenic Avian Influenza (HPAI) outbreaks
• Nutrition & Sustainability Resources – Curated scientific materials to support egg promotion and responsible production across markets

WEO also acts as the parent body to several aligned organizations:

• International Egg Commission (IEC)
• International Egg Nutrition Centre (IENC)
• International Egg Foundation (IEF)

Specialisation and Core USP

WEO’s core strength lies in its global representation and multi-stakeholder engagement model. The organisation brings together national associations, corporate partners, and technical experts under one platform to:

• Drive evidence-based egg promotion
• Tackle biosecurity threats and food safety
• Advocate for sustainable, welfare-compliant practices
• Provide scientific clarity on egg nutrition

Its influence extends to over 80 member countries, making it one of the most authoritative voices in the global animal protein dialogue.

Financials and Business Scale

As a non-profit, WEO’s finances are derived from:

• Membership subscriptions
• Event sponsorships
• Collaborative grants and institutional partnerships

Notable highlights:

• Membership includes national egg associations, multinational producers, and sector leaders across all continents
• Organises multiple annual events attended by hundreds of industry professionals
• Collaborates with global entities like WHO, FAO, and OIE on policy and health campaigns

Shipments and Global Reach

While WEO does not engage in physical trade, it supports global egg and egg product shipments through:

• Policy harmonisation guidance
• Import/export best practices
• Advocacy for science-based regulations that facilitate international egg trade
• Engagement in discussions related to shell eggs, processed egg products, and value-added derivatives

Target Market

WEO serves a wide spectrum of stakeholders:

• Egg producers and integrators
• Food companies using egg ingredients
• Veterinary and feed suppliers
• NGOs working on food security
• Government regulators and policy bodies
• Nutrition and sustainability researchers

WEO’s work empowers both developed and emerging markets by aligning industry goals with public health and environmental objectives.

Capabilities

• Convening authority for global dialogue in the egg industry
• Technical knowledge hubs in animal health, welfare, and biosecurity
• Strategic communication campaigns for public and institutional audiences
• Research partnerships with leading academic and scientific bodies
• Membership services, advocacy tools, and regulatory guidance

Certifications and Compliance

WEO provides support and framework alignment but does not directly certify products. However, it actively collaborates on:

• Animal welfare and cage-free production standards
• Antimicrobial stewardship protocols
• Food safety and traceability systems

Through the IEC and IEF, WEO contributes to certification efforts and compliance tools used by industry stakeholders globally.

Customer Testimonials

“WEO’s Vision 365 campaign has provided our national association with the narrative and materials needed to reframe eggs as a superfood. It’s already impacting our policy discussions.”
— Executive Director, National Poultry Association, Latin America

“The HPAI Support Hub was critical during our last outbreak. The global insights and risk assessments helped us act quickly and minimize losses.”
— Head of Biosecurity, Large Egg Production Company, Southeast Asia

Major Achievements

• Launched Vision 365 to double global egg consumption by 2032
• Hosted annual business conferences with participation from over 60 countries
• Published over 100 scientific and market intelligence reports
• Partnered with global health organizations to position eggs in malnutrition and food security interventions
• Recognized for leading advocacy on egg-based solutions in low-income regions through the International Egg Foundation

With its unmatched global reach, strategic initiatives, and scientific foundation, the World Egg Organisation (WEO) continues to be the nexus of progress for the international egg industry, helping to elevate eggs as a cornerstone of sustainable nutrition worldwide.