Wijaya Products (Pvt) Ltd.: A Leader in Sri Lanka’s Spice & Food Manufacturing Industry
Wijaya Products (Pvt) Ltd. is a leading Sri Lankan manufacturer, distributor, and exporter of high-quality spices, flour products, pasta, beverages, and processed foods. Established with a mission to provide pure, authentic, and hygienically processed food products, Wijaya Products has grown into a household name in Sri Lanka and a key player in the global spice and food export market.
Core Business and Specialization
Wijaya Products specializes in high-quality, hygienically processed food items with a focus on:
- Spices & Masalas – Chilli Powder, Curry Powder, Turmeric Powder, Mustard Powder, Chicken Masala, Fish Masala, Biriyani Masala.
- Flour Products – Red Rice Flour, White Rice Flour, Gram Flour, Kurakkan Flour, Atta Flour, Thosai Mixture.
- Pasta & Noodles – Instant noodles, Chinese noodles.
- Beverages – Coffee powder, Tea, BOPF Tea.
- Seeds & Pulses – Pepper Seeds, Coriander Seeds, Cumin Seeds, Fennel Seeds, Fenugreek Seeds.
- Soya Products – Soya Nuggets in different flavors (Cuttlefish, Curry, Devilled Chicken).
- Other Processed Foods – Table Salt, Sago, Goraka Cream, Chinese Chilli Paste, Maldive Fish Sambol, Papadam.
The company ensures stringent quality control across all its products and maintains a fully automated, modernized production process, meeting both local and international food safety standards.
Unique Selling Proposition (USP)
Wijaya Products (Pvt) Ltd. stands out due to its:
- 100% Pure & Authentic Ingredients – No artificial flavors, preservatives, or additives.
- Hygienic & Automated Processing – Advanced technology ensuring food safety.
- Diverse Product Portfolio – Offering over 100+ food items for retail and bulk supply.
- Extensive Distribution Network – Strong presence in Sri Lanka and global markets.
- Affordable & High-Quality Standards – Making premium spices and food accessible to all.
Certifications & Compliance
Wijaya Products adheres to strict global food safety and quality standards, holding certifications such as:
- ISO 22000:2018 – Food Safety Management Certification.
- HACCP (Hazard Analysis and Critical Control Points) Certification.
- Sri Lanka Standards Institution (SLS) Certification.
- GMP (Good Manufacturing Practice) Compliance.
- Halal Certification for selected products.
These certifications validate the company’s commitment to quality, safety, and compliance in the food manufacturing industry.
Target Market and Global Reach
Wijaya Products caters to a wide range of markets, including:
- Retail & Supermarkets – Stocked in major supermarket chains and local grocery stores.
- Foodservice & Hospitality Industry – Supplying restaurants, hotels, and catering businesses.
- Export & Private Labeling – Partnering with international distributors and brands.
The company has successfully expanded into international markets, including:
- Middle East – UAE, Saudi Arabia, Qatar, Oman.
- Europe – United Kingdom, Germany, France.
- North America – United States, Canada.
- Asia & Oceania – India, Australia, Singapore, Maldives.
Shipment & Export Data
Wijaya Products has established itself as a major food exporter, with impressive shipment and export data:
- Annual Export Volume: Over 5,000 metric tons of spices, flour, and food products.
- Market Share Growth: 15% annual increase in international market penetration.
- Top-Selling Export Products: Curry Powder, Chilli Powder, Pepper Powder, Rice Flour, Maldive Fish Sambol.
The company’s export capabilities and logistics expertise ensure timely and efficient international deliveries.
Financial Performance & Industry Growth
With the global spice market projected to grow at a CAGR of 4.7%, Wijaya Products continues to capitalize on the demand for premium Sri Lankan spices and food products. The company has:
- Achieved consistent revenue growth, with increasing export demand.
- Invested in new production facilities, expanding its manufacturing capacity.
- Expanded its product range, entering new categories like instant foods and ready-to-cook meals.
Customer Testimonials & Industry Recognition
Wijaya Products is highly regarded by customers and business partners, with positive feedback emphasizing:
“The best Sri Lankan spices! Authentic flavors, rich aroma, and great quality.” – Verified Export Partner, UK.
“Wijaya’s rice flour and instant noodles are our top-selling products. Consistent quality and competitive pricing.” – Retailer, UAE.
The company has also received multiple industry awards and recognitions, further reinforcing its market leadership.
Future Expansion & Business Strategy
Wijaya Products aims to further strengthen its market position by:
- Expanding its global distribution network, entering new regions like Africa and South America.
- Investing in product innovation, launching ready-to-eat meals and functional health foods.
- Enhancing sustainability initiatives, including eco-friendly packaging and sustainable sourcing practices.
Conclusion
Wijaya Products (Pvt) Ltd. is a pioneer in Sri Lanka’s spice and food manufacturing sector, offering premium-quality, hygienically processed, and internationally certified food products. With a commitment to authenticity, innovation, and global expansion, the company continues to be a trusted brand for households, businesses, and international markets.
