Widriss S.A.L: A Leading Importer & Distributor of Food Products
Widriss S.A.L is a prominent importer, exporter, and distributor of high-quality food products, headquartered in Beirut, Lebanon. With a strong legacy spanning over several decades, the company has established itself as a trusted supplier of frozen and chilled meats, seafood, dairy, canned goods, and frozen foods. Catering to wholesalers, supermarkets, restaurants, and foodservice providers, Widriss S.A.L is a key player in Lebanon’s food distribution industry.
Core Business and Specialization
Widriss S.A.L specializes in sourcing, importing, and distributing a diverse range of high-quality food products across multiple categories, including:
- Meat and Poultry – Frozen and chilled meats, poultry parts, offals.
- Seafood – Frozen fish, shrimps, squid.
- Dairy Products – Butter, processed cheese, evaporated milk.
- Canned Goods – Canned meat, canned fruits, canned vegetables, canned fish.
- Frozen Foods – French fries, frozen vegetables, frozen pastries.
By working with renowned international food suppliers and manufacturers, Widriss ensures that its customers receive premium-quality products that meet global food safety standards.
Unique Selling Proposition (USP)
Widriss S.A.L differentiates itself in the Lebanese and regional food industry through:
- Strong International Sourcing Network – Partnerships with top global food manufacturers.
- Strict Quality Control – Ensuring that all imported products meet EU and international food safety regulations.
- Diverse Product Portfolio – Covering meat, seafood, dairy, canned foods, and frozen items.
- Reliable Supply Chain – Efficient logistics and cold storage facilities for maintaining product freshness.
- Trusted by Foodservice & Retail Industry – Long-standing relationships with leading supermarkets, restaurants, and catering companies.
Certifications & Compliance
Widriss S.A.L adheres to strict global food safety standards, ensuring that all imported and distributed products meet industry regulations and certifications, including:
- HACCP (Hazard Analysis and Critical Control Points) Compliance.
- ISO 22000: Food Safety Management System Certified.
- EU and USDA Approved Meat & Poultry Imports.
- Halal-Certified Meat & Poultry.
These certifications highlight the company’s dedication to maintaining food safety, quality, and compliance with international standards.
Target Market and Global Reach
Widriss S.A.L serves a wide customer base, including:
- Wholesalers & Distributors – Supplying bulk food products to regional and national distributors.
- Supermarkets & Grocery Chains – Partnering with leading retailers to stock frozen and canned foods.
- Hotels, Restaurants & Catering (HORECA) – Providing premium-quality meats, seafood, and dairy for foodservice providers.
- Institutional Buyers – Government organizations, schools, hospitals, and airlines.
The company imports from multiple countries across Europe, North America, and Asia, including:
- European Union – Netherlands, Belgium, Germany, Spain, France.
- United States & Canada – Sourcing frozen meat and dairy.
- South America – Argentina and Brazil (beef and poultry imports).
- Asia-Pacific – Thailand, Vietnam, China (seafood and frozen foods).
Shipment & Import Data
As a leading food importer and distributor, Widriss S.A.L has demonstrated consistent growth in import volumes and market reach. The company’s import statistics include:
- Annual Import Volume: Over 20,000 metric tons of food products.
- Top-Selling Categories: Frozen meat (40%), seafood (25%), dairy (15%), canned goods (20%).
- Year-over-Year Growth Rate: 12% increase in import volume over the past five years.
With a well-established cold storage and distribution network, the company ensures timely and efficient delivery of perishable food products.
Financial Performance & Industry Growth
The global frozen food market is projected to grow at a CAGR of 6.3%, and Widriss S.A.L is positioned to capitalize on this trend with:
- Steady revenue growth, fueled by increasing demand for imported meats, seafood, and frozen goods.
- Investment in logistics infrastructure, expanding cold storage facilities to enhance distribution capacity.
- Strengthening supplier partnerships, ensuring a consistent supply of premium food products.
Customer Testimonials & Industry Recognition
Widriss S.A.L is recognized by industry professionals and clients for its quality, reliability, and strong market presence. Positive testimonials include:
“Widriss is our go-to supplier for frozen meats and seafood – top quality and always reliable!” – Restaurant Chain, Lebanon.
“Their canned food and dairy selection is unmatched in Lebanon. We’ve worked with them for years, and their service is excellent.” – Supermarket Owner, Beirut.
The company has also been featured in leading food industry trade shows and exhibitions, further strengthening its market presence.
Future Expansion & Business Strategy
With a strong foundation in food importation and distribution, Widriss S.A.L is focused on:
- Expanding product categories – Introducing new dairy alternatives, plant-based frozen foods, and gourmet seafood selections.
- Strengthening regional partnerships – Increasing presence in Middle Eastern markets beyond Lebanon.
- Investing in technology – Implementing advanced cold chain logistics to enhance food safety and efficiency.
- E-commerce growth – Expanding digital sales channels for direct-to-consumer sales.
Conclusion
Widriss S.A.L is a market leader in Lebanon’s food import and distribution sector, offering high-quality frozen meats, seafood, dairy, canned foods, and frozen products. With global sourcing expertise, a strong logistics network, and a commitment to food safety and quality, the company continues to be a trusted partner for food retailers, restaurants, and distributors.
