Wide Tropism Trading Sdn Bhd: Innovators in Organic & Natural Food Products
Wide Tropism Trading Sdn Bhd, operating under the Love Earth brand, is a leading Malaysian supplier, manufacturer, and distributor of organic, natural, and wholesome food products. Established with a mission to promote a healthier lifestyle through clean and nutritious food, the company has built a strong reputation for high-quality organic products, sustainable sourcing, and eco-friendly packaging.
Core Business and Specialization
Wide Tropism Trading specializes in organic grains, seeds, nuts, dried fruits, seasonings, and snacks, catering to health-conscious consumers, specialty retailers, and foodservice industries. The company’s product offerings include:
- Organic Nuts and Seeds – Organic chia seeds, organic quinoa, organic almonds.
- Dried Fruits – Dried cranberries, raisins, goji berries.
- Grains and Beans – Organic brown rice, organic black beans, organic lentils.
- Healthy Snacks – Organic coconut chips, mixed nuts, granola.
- Seasonings – Mushroom seasoning, Himalayan rock salt.
By prioritizing organic farming, sustainable production, and non-GMO ingredients, Wide Tropism ensures that its products maintain high nutritional value while being free from harmful chemicals, preservatives, and artificial additives.
Unique Selling Proposition (USP)
Wide Tropism Trading sets itself apart in the organic and natural food industry through:
- Certified Organic Products – Verified by internationally recognized organic certification bodies.
- Non-GMO, Preservative-Free – Committed to clean-label, additive-free food production.
- Sustainable Sourcing – Ethical and responsible procurement from trusted organic farms.
- Eco-Friendly Packaging – Reducing environmental impact through biodegradable and recyclable materials.
- Affordable Organic Range – Making organic and natural food accessible to a wider consumer base.
Certifications & Compliance
Wide Tropism Trading ensures strict compliance with global food safety and organic standards, holding multiple certifications, including:
- USDA Organic Certification
- EU Organic Certification
- Malaysia Organic Scheme (MyOrganic)
- HACCP (Hazard Analysis and Critical Control Points) Certified
- ISO 22000 Food Safety Management System
- Halal Certification (JAKIM Malaysia)
These certifications highlight the company’s commitment to food safety, organic integrity, and ethical production practices.
Target Market and Global Reach
Wide Tropism Trading serves a diverse international market, supplying:
- Retail & Supermarkets – Organic food stores, health food retailers, and supermarkets.
- Foodservice Industry – Restaurants, cafes, and health-conscious eateries.
- E-commerce & Online Retail – Expanding through digital platforms and direct-to-consumer sales.
- Export & Private Label – Supplying bulk organic ingredients for food manufacturers and private-label brands.
The company has expanded into key international markets, including:
- Southeast Asia – Singapore, Indonesia, Thailand, Vietnam.
- East Asia – China, Hong Kong, Taiwan, Japan.
- Middle East & Europe – UAE, Germany, United Kingdom.
Shipment & Export Data
Wide Tropism Trading has witnessed steady growth in international exports, driven by the rising demand for organic and natural food products. Key statistics include:
- Annual Export Volume: Over 1,500 metric tons of organic food products.
- Yearly Growth Rate: 20% increase in export sales over the past five years.
- Top Export Markets: Singapore, China, Japan, and the UAE.
The company’s ability to consistently supply high-quality organic food products has strengthened its global distribution network.
Financial Performance & Industry Growth
With the global organic food market projected to reach $620 billion by 2030, Wide Tropism Trading is well-positioned for expansion. The company has recorded:
- Double-digit revenue growth annually due to increasing demand for natural and organic foods.
- Market leadership in Malaysia’s organic food sector, with growing penetration in international markets.
- Investment in technology and innovation, enhancing food safety, quality control, and product development.
Customer Testimonials & Industry Recognition
Customers and business partners recognize Wide Tropism Trading for its exceptional quality, affordability, and dedication to organic food excellence. Positive testimonials include:
“The best organic quinoa and chia seeds we’ve used – high quality and truly natural.” – Verified Retailer, Singapore.
“Love Earth’s range of organic dried fruits and nuts are our top-selling products. Great taste, great value.” – Health Food Distributor, Malaysia.
The company has also been featured in food industry trade shows, organic product exhibitions, and sustainability conferences, further solidifying its reputation.
Future Expansion & Business Strategy
Wide Tropism Trading aims to accelerate its global growth and expand its product offerings, with a strategic focus on:
- New Product Development – Launching organic plant-based snacks, superfoods, and functional health foods.
- E-commerce & Digital Expansion – Strengthening its online retail presence across Southeast Asia and beyond.
- Sustainable Business Practices – Implementing zero-waste manufacturing and carbon footprint reduction initiatives.
- Increased Global Market Penetration – Targeting North America, Europe, and the Middle East for expansion.
Conclusion
Wide Tropism Trading Sdn Bhd, through its Love Earth brand, is a leading force in the organic food industry, offering high-quality, sustainably sourced, and affordable organic food solutions. With a commitment to food safety, ethical sourcing, and customer well-being, the company continues to be a trusted choice for organic food lovers worldwide.
