About Western United States Agricultural Trade Association (WUSATA)
The Western United States Agricultural Trade Association (WUSATA) is a non-profit organization dedicated to promoting the export of U.S. food and agricultural products to international markets. Established in 1980, WUSATA supports agribusinesses from 13 Western states by providing export assistance programs, market intelligence, and funding opportunities to expand their global reach.
Core Mission and Objectives
WUSATA's mission is to enhance the global competitiveness of Western U.S. agribusinesses by offering trade promotion, export education, and market access programs. The organization operates under the USDA’s Market Access Program (MAP), collaborating with state departments of agriculture to facilitate international trade.
Key Objectives:
- Expand global market opportunities for Western U.S. agricultural businesses.
- Provide funding and assistance programs to support small and mid-sized agribusinesses.
- Organize trade missions, buyer meetings, and networking events to connect exporters with international buyers.
- Offer market intelligence and research to help businesses navigate foreign markets.
- Ensure compliance with international trade regulations and food safety standards.
Services and Export Assistance Programs
WUSATA offers three core export assistance programs designed to help Western U.S. agribusinesses successfully enter and expand in foreign markets.
1. FundMatch Program
- Provides 50% cost reimbursement for eligible marketing expenses such as:
- International advertising and branding
- In-store promotions and trade show participation
- Packaging modifications for foreign markets
- Beneficiaries include small and medium-sized agribusinesses looking to expand globally.
2. Global Connect Program
- Facilitates international business development through:
- Trade missions and overseas trade shows
- Buyer and distributor meetings
- Retail and foodservice promotions
- Export training and consultation
3. Export Education Program
- Offers export training, regulatory guidance, and market insights for U.S. agribusinesses.
- Provides intelligence on export barriers, food safety regulations, and certification requirements.
Market Reach and Impact
WUSATA supports agribusinesses from 13 Western states: Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, and Wyoming.
Export Performance and Economic Contribution
- In the last five years, WUSATA has facilitated over $500 million in export sales for its member companies.
- Supported more than 1,200 agribusinesses in entering international markets.
- Generated a 25% increase in export sales for participating companies through its FundMatch and Global Connect programs.
- Helped U.S. businesses expand into over 30 countries, including major markets in Asia, Europe, and the Middle East.
International Trade Events and Activities
WUSATA organizes annual trade missions, international exhibitions, and buyer meetings to connect Western U.S. agribusinesses with foreign buyers. Key activities include:
- U.S. Pavilions at major food and beverage trade shows, such as:
- SIAL Paris (France)
- FoodEx Japan
- Gulfood Dubai
- Seoul Food & Hotel (South Korea)
- Virtual and in-person trade missions to key export markets.
- Specialized market research and product trend reports for member companies.
Certifications and Compliance Support
WUSATA helps agribusinesses navigate international food safety standards, labeling requirements, and trade regulations. The organization works closely with:
- U.S. Department of Agriculture (USDA)
- Food and Drug Administration (FDA)
- State Agricultural Departments
- Foreign Trade Regulatory Bodies
Member Success Stories
WUSATA has a strong track record of helping small and mid-sized agribusinesses succeed in international markets.
Case Study: Organic Dairy Export Expansion
- A California-based organic dairy company used WUSATA’s FundMatch Program to enter the South Korean market.
- The company secured over $2 million in sales within 18 months through trade shows and buyer meetings facilitated by WUSATA.
- Increased brand awareness in Asia by 40% through co-funded advertising campaigns.
Case Study: Specialty Nut Export Growth
- An Oregon-based nut producer expanded into Japan and the UAE using WUSATA’s Global Connect Program.
- Sales increased by 30% in the first year, with new distribution agreements secured in both markets.
- Participated in Gulfood Dubai and FoodEx Japan, meeting over 50 new buyers.
Industry Recognition and Achievements
- Recognized by the U.S. Department of Agriculture (USDA) for its role in expanding agricultural exports.
- Helped businesses generate $5 in export sales for every $1 invested through its assistance programs.
- Supported the growth of organic and specialty food exports, aligning with increasing global demand.
Conclusion
The Western United States Agricultural Trade Association (WUSATA) plays a crucial role in supporting U.S. agribusinesses in accessing global markets. By offering financial assistance, market intelligence, and trade promotion programs, WUSATA enables Western U.S. food and agriculture companies to thrive in international trade. With a proven track record of increasing exports, facilitating key business connections, and strengthening the global presence of U.S. agriculture, WUSATA remains a pivotal force in American agribusiness expansion.
