Wafrah for Industry and Development: A Leading Food Manufacturer in Saudi Arabia
Wafrah for Industry and Development is one of Saudi Arabia’s most prominent food manufacturers, specializing in the production of pasta, frozen meat products, vegetable products, cereals, and peanut-based foods. With a strong legacy of quality, innovation, and customer satisfaction, Wafrah has cemented its position as a market leader in the Kingdom's food processing sector.
Core Business & Market Positioning
Headquartered in Riyadh, Saudi Arabia, Wafrah is known for its state-of-the-art food processing facilities, stringent quality control, and commitment to nutritional excellence. The company caters to retail consumers, foodservice providers, and industrial food processors across Saudi Arabia and the broader Middle Eastern region.
With a diverse product portfolio spanning multiple food categories, Wafrah continues to expand its market reach, brand presence, and international export footprint.
Product Portfolio
1. Pasta Products
- Macaroni
- Spaghetti
- Vermicelli
2. Meat Products
- Frozen and Cooked Meat
- Sausages
- Burgers
3. Vegetable Products
- Frozen Vegetables
- Frozen Potato Chips
4. Breakfast Cereals
- Corn Flakes
- Bran Flakes
- Oat Cereals
5. Peanut Products
- Peanut Butter
- Roasted Peanuts
Competitive Advantage & Unique Selling Proposition
- One of Saudi Arabia’s top food manufacturers, ensuring consistent product quality and innovation.
- Comprehensive food processing capabilities, covering pasta, meat, frozen foods, and cereals under one roof.
- Extensive retail and foodservice presence, supplying hypermarkets, supermarkets, hotels, restaurants, and institutional buyers.
- Strong brand recognition, with Wafrah and its sub-brands, Al-Mumayaz and Al-Afiyah, dominating the market.
- Stringent food safety and quality standards, ensuring compliance with Saudi Arabian and international food regulations.
Financial Performance & Market Reach
Wafrah for Industry and Development has experienced steady revenue growth, backed by expanding product lines and strategic market partnerships.
- Annual Production Capacity: Over 50,000 metric tons of food products.
- Retail & Foodservice Partnerships: Serving Saudi Arabia’s leading retail chains, catering services, and industrial food distributors.
- Export Markets: Expanding distribution to GCC countries, North Africa, and select Asian markets.
Certifications & Compliance
Wafrah adheres to strict food quality and safety regulations, ensuring that its products meet global standards.
- ISO 22000 Certified: International food safety certification.
- HACCP Certified: Ensuring compliance with global food safety management practices.
- SFDA (Saudi Food & Drug Authority) Compliance: Meeting Saudi Arabia’s regulatory standards for food production and distribution.
- Halal Certification: Ensuring compliance with Islamic dietary laws for all meat and processed food products.
Customer Testimonials & Industry Recognition
- "Wafrah’s frozen vegetables and meat products are among the best in the Saudi market. The quality is consistently excellent!" – Retailer, Saudi Arabia
- "Their macaroni and spaghetti are a staple in our kitchens, offering premium taste and texture at competitive pricing." – Restaurant Chain, UAE
- "Wafrah’s peanut butter and breakfast cereals have been a great addition to our retail stores. Their branding and product quality make them a customer favorite." – Supermarket Chain, Qatar
Major Achievements
- Recognized as one of Saudi Arabia’s leading food processing companies, with a diversified multi-category food portfolio.
- Awarded for excellence in food safety and quality standards, ensuring trusted consumer products.
- Strategic expansion into international markets, enhancing Wafrah’s brand presence beyond Saudi Arabia.
Conclusion
Wafrah for Industry and Development continues to set benchmarks in food manufacturing, offering nutritional, high-quality, and innovative food solutions. With a strong brand presence, cutting-edge production facilities, and a commitment to food safety, Wafrah remains a trusted leader in Saudi Arabia’s food industry.
For businesses seeking premium food products from a reliable and innovative manufacturer, Wafrah stands as a preferred partner in the Middle East’s food processing sector.
