Exhibiting at Aahar 2025

VRB Consumer Products Pvt. Ltd.: Redefining the Sauces & Condiments Industry

VRB Consumer Products Pvt. Ltd., known under the brand Veeba, is a leading Indian manufacturer of sauces, condiments, dressings, and spreads, catering to both retail consumers and foodservice businesses. With an emphasis on quality, innovation, and health-conscious formulations, Veeba has rapidly emerged as one of the most trusted names in the Indian food industry.

Core Business & Market Positioning

Headquartered in New Delhi, India, Veeba specializes in producing high-quality, preservative-free condiments, catering to quick-service restaurants (QSRs), retail chains, and institutional food businesses. The brand is recognized for its clean-label ingredients, superior taste, and versatile product offerings.

With an expanding footprint in both domestic and international markets, Veeba is a preferred partner for leading global fast-food brands and hospitality chains, offering tailor-made sauces and condiments to suit varied regional tastes.

Product Portfolio

1. Mayonnaise

• Classic Mayonnaise
• Eggless Mayonnaise
• Olive Oil Mayonnaise

2. Sandwich Spreads

• Cheese & Chilli Spread
• Tandoori Spread
• Garlic Spread

3. Ketchup & Sauces

• Tomato Ketchup
• Chilli Sauce
• Mustard Sauce

4. Dressings

• Caesar Dressing
• Ranch Dressing
• Thousand Island Dressing

5. Dips

• Salsa Dip
• Cheese Dip
• Jalapeno Dip

6. Peanut Butter

• Creamy Peanut Butter
• Crunchy Peanut Butter

7. Sweet Toppings

• Chocolate Syrup
• Caramel Topping
• Strawberry Topping

Competitive Advantage & Unique Selling Proposition

• Preferred supplier to global fast-food giants, providing customized condiments for leading QSR brands.
• Clean-label and preservative-free formulations, catering to the health-conscious consumer segment.
• State-of-the-art manufacturing facilities, ensuring superior quality control, consistency, and hygiene.
• Innovative product development, including vegan, organic, and specialty condiments tailored to evolving market trends.
• Expanding global footprint, with exports to the Middle East, Southeast Asia, and select European markets.

Financial Performance & Market Reach

Veeba has witnessed rapid growth, fueled by strong partnerships with leading restaurant chains and an increasing retail presence.

• Annual Production Capacity: Over 50,000 tons of condiments and sauces.
• Export Markets: Includes UAE, Saudi Arabia, Singapore, the United Kingdom, and Australia.
• Retail Presence: Available in leading supermarket chains across India, including Reliance Fresh, Big Bazaar, and Spencer’s.

Certifications & Compliance

Veeba adheres to international food safety and quality standards, ensuring compliance with both domestic and global regulations:

• ISO 22000: Global food safety certification.
• HACCP Certified: Guaranteeing safe and contamination-free production processes.
• FSSAI Compliance: Meeting India’s stringent food safety guidelines.
• BRC (British Retail Consortium) Certification: Recognized for premium food quality and hygiene standards.
• Halal Certification: Expanding market potential in Middle Eastern and Islamic regions.

Customer Testimonials & Industry Recognition

• "Veeba’s Tandoori and Ranch spreads have transformed our sandwich menu, delivering exceptional taste and consistency." – Fast-Food Chain, UAE
• "We rely on Veeba’s clean-label sauces to cater to health-conscious consumers. The product quality is unmatched." – Retail Partner, India

Major Achievements

• Recognized among India’s fastest-growing food brands, capturing a significant market share in the sauces & condiments segment.
• Awarded the Indian Food Innovation Award, for introducing healthier, preservative-free condiments.
• Exclusive supplier for global QSR brands, strengthening its presence in both foodservice and retail sectors.

Conclusion

Veeba, under VRB Consumer Products Pvt. Ltd., has successfully established itself as a leader in India’s condiments and sauces industry, known for its innovative formulations, clean-label ingredients, and global-standard quality.

With a strong retail presence, robust foodservice partnerships, and expanding export markets, Veeba continues to set new benchmarks in the food industry, offering delicious, high-quality, and health-conscious condiment solutions.