Exhibiting at Foodex Japan 2025

About Vondelmolen NV

Vondelmolen NV is a leading Belgian producer of spice cakes (peperkoek), known for its rich tradition dating back to 1867. With more than 150 years of expertise, the company has established itself as one of the most significant players in the European spice cake market. Based in Lebbeke, Belgium, Vondelmolen specializes in crafting high-quality gingerbread and spice cakes using traditional methods while embracing modern food production techniques.

Core Business

Vondelmolen's core business revolves around the production of spice cakes, offering a wide variety of products that cater to different consumer preferences. The company prioritizes authentic recipes, natural ingredients, and sustainable production to maintain the traditional taste and texture of its spice cakes.

The company operates a state-of-the-art production facility that ensures high efficiency while maintaining strict quality control. With a strong foothold in both domestic and international markets, Vondelmolen supplies its products to supermarkets, wholesalers, and private-label customers worldwide.

Product and Service Offerings

Vondelmolen offers an extensive range of spice cakes, categorized into the following segments:

• Classic Spice Cakes

  • Classic Spice Cake
  • Spice Cake with Pearl Sugar
  • Honey Cake
  • Honey Cake with Pearl Sugar

• Organic Spice Cakes

  • Organic Classic Spice Cake
  • Organic Honey Cake

• Specialty Spice Cakes

  • Ginger Spice Cake
  • Fruit-Filled Spice Cake

The company also produces private label products for major retailers, allowing businesses to offer high-quality spice cakes under their own branding.

Specialization and Core USP

Vondelmolen differentiates itself through:

• Traditional Craftsmanship with Modern Innovation – The company balances age-old recipes with advanced production methods to maintain authenticity while ensuring efficiency.
• Sustainable and Responsible Production – Focus on reducing carbon footprint and sourcing raw materials responsibly.
• Organic and Specialty Variants – A diverse range of products, including organic-certified and low-sugar options, to cater to changing consumer preferences.
• Export Leadership – One of the largest exporters of Belgian spice cakes, supplying to multiple international markets.

Financial Strength

Vondelmolen is a well-established company with a strong financial standing, leveraging its long history and widespread market presence. While exact revenue figures are not publicly available, Belgium’s spice cake industry is valued in the hundreds of millions of euros, with Vondelmolen playing a major role in its growth.

The company benefits from long-term partnerships with major supermarket chains and food distributors, ensuring consistent revenue streams and financial stability.

Shipment and Export Data

Belgium is a leading exporter of spice cakes, and Vondelmolen contributes significantly to this market. The company exports to more than 30 countries, including major markets in:

• Europe: France, Germany, Netherlands, Spain, UK
• North America: United States, Canada
• Asia & Middle East: Japan, UAE

Vondelmolen’s export sales account for a significant portion of its revenue, and the company continues to expand its global reach by forming new partnerships with retailers and distributors worldwide.

Target Market

Vondelmolen caters to a broad spectrum of consumers, including:

• Retail Supermarkets & Hypermarkets – Supplying packaged spice cakes under both the Vondelmolen brand and private labels.
• Food Distributors & Wholesalers – Providing bulk shipments for regional distribution.
• Health-Conscious Consumers – Offering organic and low-sugar spice cake options.
• Hospitality & Foodservice Industry – Supplying products to cafes, bakeries, and catering services.

Capabilities

Vondelmolen's core capabilities include:

• Advanced Production Facilities – A large-scale, automated production site ensuring efficiency and quality control.
• R&D and Product Innovation – Continuous investment in product development to create healthier, organic, and specialty spice cake options.
• Sustainable Packaging & Supply Chain Management – A commitment to eco-friendly practices across all operational aspects.
• International Distribution Network – Well-established logistics and supply chain to support global exports.

Certifications and Compliance

Vondelmolen adheres to stringent food safety and quality standards, including:

• IFS (International Featured Standards) Food Certification
• BRC (British Retail Consortium) Global Standard for Food Safety
• EU Organic Certification for organic product lines
• Rainforest Alliance Certification for ethically sourced ingredients

These certifications ensure compliance with international food regulations, reinforcing trust and credibility in both domestic and export markets.

Customer Testimonials

Vondelmolen enjoys strong customer loyalty, with many consumers praising the authentic taste, high quality, and natural ingredients used in its spice cakes. Some notable testimonials include:

• "Vondelmolen’s spice cake has been a staple in our family for generations! The perfect balance of sweetness and spice." – Customer from Belgium
• "A must-have for breakfast! Their honey spice cake is soft, moist, and absolutely delicious." – Retailer from Germany
• "Great quality and consistency in every batch. One of the best European spice cake brands available internationally." – Distributor from Canada

Major Achievements

• Over 150 Years of Heritage – Established in 1867, making it one of the oldest spice cake manufacturers in Europe.
• One of Belgium’s Largest Spice Cake Producers – Supplying major retail chains and international distributors.
• Expansion into Organic and Specialty Segments – Successfully launching organic-certified and low-sugar spice cakes to meet modern dietary trends.
• Sustainable Growth Initiatives – Implementing eco-friendly production processes and reducing carbon footprint.

Vondelmolen NV continues to uphold its reputation as a leader in the spice cake industry, blending tradition with innovation to deliver high-quality products to consumers worldwide.