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Exhibiting at Foodex Japan 2025

Tokyo
11 Mar - 13 Mar, 2025

Product Offerings

Products:

Breads: Melon Bread, Anpan (sweet red bean paste bread)

Product Gallery:

Freeze-dried Natto(kokusanHikiwari)

Freeze-dried Natto(kokusanHikiwari)

Freeze-resistant konjac like a squid

Freeze-resistant konjac like a squid

Gimbap Roll Core VG

Gimbap Roll Core VG

Konjac noodles Soy milk

Konjac noodles Soy milk

About Vegan Foods Friend Japan

Vegan Foods Friend Japan (VFFJ) is a dedicated food manufacturer and exporter specializing in authentic Japanese vegan baked goods. Committed to providing plant-based alternatives to traditional Japanese bakery items, the company caters to both domestic and international markets with a focus on high-quality ingredients and ethical food production.

Core Business and Specialization

VFFJ focuses on developing vegan-friendly versions of traditional Japanese bread and pastries. The company’s flagship products include Melon Bread and Anpan (sweet red bean paste bread), which are made without animal-derived ingredients while maintaining the authentic taste and texture of conventional Japanese bakery goods. By ensuring their products meet vegan dietary standards, VFFJ is positioned as a key player in Japan’s expanding plant-based food industry.

Product Offerings

Vegan Foods Friend Japan specializes in:

  • Melon Bread – A soft, sweet bun with a crispy cookie crust, fully plant-based.
  • Anpan – A traditional Japanese pastry filled with sweet red bean paste, crafted with vegan ingredients.

These products are developed using locally sourced, high-quality plant-based ingredients that align with international vegan food regulations.

Market and Global Reach

As the demand for plant-based foods rises globally, Japan's vegan food market is experiencing steady growth. Vegan Foods Friend Japan is tapping into this trend by exporting its authentic vegan bakery products to overseas markets, including North America, Europe, and other parts of Asia. Japan's overall vegan food industry was valued at approximately $800 million in 2023 and is expected to grow at an annual rate of 9.5% by 2030.

VFFJ aims to position itself as a premier supplier of vegan Japanese bakery goods to international markets, leveraging its expertise in traditional recipes adapted for plant-based consumers.

Certifications and Compliance

The company adheres to strict food safety and vegan compliance standards. VFFJ ensures its products are:

  • 100% Vegan Certified (free from animal-derived ingredients)
  • Compliant with Japanese Food Safety Regulations
  • Aligned with International Vegan Labeling Standards

VFFJ continues to seek additional certifications to enhance trust and credibility in international markets.

Export and Distribution

Vegan Foods Friend Japan actively exports its products to multiple regions, ensuring they meet the food import regulations of each country. The company’s shipment and trade activities align with Japan’s growing vegan food export sector.

  • Japan’s vegan food exports have grown 20% year-over-year, indicating a strong international demand.
  • VFFJ aims to expand its distribution network by collaborating with vegan specialty stores, online marketplaces, and supermarket chains.

Branding and Customer Engagement

While still a growing brand, Vegan Foods Friend Japan has established a presence on Instagram, where it engages with customers, shares product updates, and promotes vegan food awareness. The company leverages social media to enhance brand recognition and attract a broader audience interested in plant-based Japanese cuisine.

Future Goals and Expansion Plans

Vegan Foods Friend Japan is committed to expanding its product portfolio, introducing new vegan-friendly versions of traditional Japanese foods, and strengthening its international distribution network. The company aims to:

  • Develop more innovative plant-based Japanese baked goods.
  • Increase exports to North America, Europe, and Australia.
  • Obtain additional international vegan certifications to enhance global credibility.
  • Strengthen its online presence and e-commerce sales channels.

Conclusion

Vegan Foods Friend Japan is at the forefront of Japan’s growing vegan food industry, providing authentic and high-quality plant-based Japanese bakery products. With a strong commitment to traditional flavors, ethical food production, and global expansion, VFFJ is well-positioned to capitalize on the increasing demand for vegan-friendly food worldwide.