About USA Dry Pea & Lentil Council (USADPLC)
The USA Dry Pea & Lentil Council (USADPLC) is a non-profit agricultural trade association dedicated to promoting the production, trade, and consumption of dry peas, lentils, chickpeas, and dry beans. Headquartered in Moscow, Idaho, United States, the council represents pulse growers, processors, exporters, and industry stakeholders across the country.
USADPLC actively supports research, market development, sustainability initiatives, and international trade expansion to strengthen the $4.5 billion U.S. pulse industry. The council works to enhance global awareness of pulses as a nutrient-rich, sustainable, and versatile food source.
Core Business & Product Offerings
USADPLC oversees market promotion, trade advocacy, and research funding for the U.S. pulse industry, supporting the distribution of various products:
- Dry Peas – Green Peas, Yellow Peas
- Lentils – Red Lentils, Green Lentils
- Chickpeas – Kabuli Chickpeas, Desi Chickpeas
- Dry Beans – Pinto Beans, Black Beans, Navy Beans
These pulses are cultivated using sustainable farming methods, ensuring high quality, consistent supply, and nutritional excellence for domestic and international markets.
Unique Selling Proposition (USP)
- Global Market Leadership – The U.S. is a top exporter of pulses, shipping products to over 100 countries worldwide.
- Nutritional Superiority – Pulses are high in protein, fiber, iron, and essential vitamins, making them a staple in plant-based and gluten-free diets.
- Sustainability & Soil Health – Pulse crops reduce carbon footprint, require minimal water, and enhance soil fertility through nitrogen fixation.
- Strong International Trade Presence – U.S. pulses are widely used in India, China, Europe, and the Middle East due to high quality and stringent food safety standards.
- Consumer Awareness & Marketing Initiatives – USADPLC invests in advertising, retail partnerships, and educational campaigns to promote pulse consumption worldwide.
Market Position & Target Audience
USADPLC serves a diverse range of markets, including:
- Retail Consumers – Health-conscious individuals adopting high-protein, plant-based, and gluten-free diets.
- Food & Beverage Industry – Manufacturers of soups, snacks, pastas, baby food, and plant-based protein products.
- Nutraceutical & Functional Food Market – Companies incorporating pulses into protein powders, meal replacements, and dietary supplements.
- Export Markets – Expanding U.S. pulse sales to India, Pakistan, Bangladesh, China, and Latin America.
- Foodservice & Hospitality Industry – Hotels, restaurants, and catering services using pulses in traditional and modern cuisine.
Industry Growth & Market Insights
- The global pulse market is valued at over $100 billion and is projected to grow at a CAGR of 5.5%.
- The U.S. produces over 2.4 million metric tons of dry peas, lentils, and chickpeas annually, with major growing regions in Montana, North Dakota, Washington, and Idaho.
- Pulse-based food product sales have increased by 30%, driven by the rise in plant-based and protein-rich diets.
- Exports of U.S. pulses have grown by 18% annually, with India being the largest importer of U.S. dry peas and lentils.
Certifications & Compliance
USADPLC ensures strict adherence to food safety and quality standards, including:
- USDA Certification for quality control in pulse production.
- FDA Compliance for food safety and international trade regulations.
- Non-GMO Certification verifying natural and sustainable farming practices.
- HACCP & ISO 22000 Compliance ensuring food safety in processing and packaging.
Achievements & Industry Recognition
- Led national consumer campaigns to increase awareness and consumption of pulses.
- Invested in groundbreaking research showcasing the health benefits and functional applications of pulses.
- Secured export agreements expanding U.S. pulse access in high-demand markets such as India, China, and Latin America.
- Partnered with major food brands to develop innovative pulse-based snacks, beverages, and alternative proteins.
Future Roadmap & Expansion
USADPLC is focused on driving industry growth, innovation, and sustainability through:
- Expanding international exports to meet rising demand in Asia, Africa, and the Middle East.
- Investing in pulse-based product innovation, including plant-based meat alternatives, dairy-free products, and functional foods.
- Enhancing sustainable farming practices, supporting climate-resilient pulse production.
- Strengthening consumer education initiatives, leveraging digital marketing, influencer collaborations, and e-commerce strategies.
With its commitment to research, sustainability, and market expansion, the USA Dry Pea & Lentil Council continues to lead the global pulse industry, ensuring consistent supply, superior quality, and long-term industry growth.
