UNITED FOODS CO. (PSC)
Overview
United Foods Company (PSC) is a leading manufacturer and distributor of edible oils, ghee, margarine, and bakery fats in the United Arab Emirates (UAE). Established in 1976, the company has played a crucial role in shaping the food industry in the Middle East and North Africa (MENA) region. Headquartered in Dubai, United Foods has a strong presence across the GCC, exporting to multiple countries worldwide.
The company is publicly listed on the Dubai Financial Market (DFM), demonstrating its strong financial performance and market credibility. With a commitment to quality, innovation, and sustainability, United Foods continues to expand its product portfolio to cater to evolving consumer demands.
Core Business and Market Position
United Foods specializes in the production of premium-quality ghee, edible oils, butter, margarine, and industrial bakery fats. It serves both retail and industrial markets, supplying to households, bakeries, restaurants, and large-scale food manufacturers.
The company is recognized for its iconic brands, such as Aseel, Mumtaz, Nawar, Safi, and Della Terra, which are household names across the GCC, Levant, and Africa.
Product Portfolio
United Foods offers a diverse range of high-quality food products, categorized into:
-
Ghee:
- Aseel Pure Ghee
- Mumtaz Vegetable Ghee
-
Edible Oils:
- Safi Pure Corn Oil
- Aseel Pure Corn Oil
- Delite Pure Corn Oil
-
Butter & Margarine:
- Aseel Pure Butter
- Delite Table Margarine
-
Bakery & Industrial Products:
- Mumtaz Cake Margarine
- Mumtaz Cream Top
- Mumtaz Vegetable Shortening
- Reheeq Blended Margarine
- Super Soya Liquid Frying Shortening
- Unifat Vegetable Shortening
Unique Selling Proposition (USP)
United Foods differentiates itself in the market through:
- Premium Quality: High-grade, 100% natural ingredients.
- Legacy and Trust: Over 45 years of expertise in the edible oil and ghee industry.
- Strong Brand Equity: Leading brands like Aseel and Mumtaz are widely trusted in the region.
- Sustainable Practices: Commitment to eco-friendly packaging and responsible sourcing.
- Halal-Certified: All products comply with strict Halal food production standards.
Financial Performance
United Foods has demonstrated strong financial growth, leveraging its market leadership and expanding international presence:
- Annual Revenue: Estimated at AED 500 million+ ($136 million USD).
- Profit Margin: Consistently profitable, with stable returns for shareholders.
- Production Capacity: Over 100,000 metric tons of ghee, oils, and bakery fats annually.
- Market Share: Holds a significant share in the UAE edible oils and ghee industry.
Shipment Data
United Foods is a major exporter of edible oils and fats across the Middle East, Africa, and Asia:
- Top Export Destinations: Saudi Arabia, Kuwait, Oman, Qatar, Bahrain, Egypt, Jordan, Sudan, Nigeria, and Pakistan.
- Annual Shipments: Over 20,000 metric tons of edible oil and ghee exported globally.
- Most Exported Products: Aseel Pure Ghee, Safi Pure Corn Oil, Mumtaz Cake Margarine.
Certifications and Compliance
United Foods ensures top-tier food safety and quality standards, holding multiple international certifications:
- ISO 22000: Certified for food safety management.
- HACCP Certification: Compliance with international food safety regulations.
- Halal Certification: Approved for all major Halal markets.
- Dubai Municipality Approval: Meets UAE regulatory requirements for food production.
- FDA Compliance: Approved for export to North America.
Major Achievements
United Foods has earned multiple accolades and recognition over the years:
- One of the Top 5 Edible Oil and Ghee Brands in the UAE.
- Aseel Ghee – Market leader in premium ghee segment in the GCC.
- Awarded for Sustainability Initiatives, reducing carbon footprint by 15% in the last five years.
- Expanded production capacity by 30% to meet increasing global demand.
Target Market
United Foods caters to a broad customer base, including:
- Retail Consumers: Supermarkets, hypermarkets, and online grocery platforms.
- Foodservice Businesses: Hotels, restaurants, and catering services.
- Industrial & Bakery Sector: Supplying ingredients for large-scale food production.
- Export Markets: Partnering with international distributors in Africa, Asia, and the Middle East.
Customer Testimonials
- "Aseel Ghee has been our go-to brand for years. The quality and taste are unmatched." – UAE Retail Customer
- "United Foods' bakery margarines have helped us improve our product consistency and taste." – Large-Scale Bakery Partner
- "The company's range of edible oils is the best in the market, with top-quality assurance." – Food Distributor in Africa
Future Outlook
United Foods continues to expand its global reach and innovate in the edible oils and fats industry. Key strategic focuses include:
- Strengthening its export presence in emerging markets like Africa and Southeast Asia.
- Expanding into health-focused products, including low-fat and cholesterol-free options.
- Increasing investment in sustainability, focusing on eco-friendly packaging and waste reduction.
- Growing digital sales channels, improving e-commerce distribution through Amazon, Carrefour, and regional online platforms.
With over four decades of industry leadership, a strong product portfolio, and a commitment to quality and sustainability, United Foods remains a dominant force in the edible oils and ghee market.
