TRUEBELL MARKETING & TRADING LLC
Truebell Marketing & Trading LLC is a leading importer, wholesaler, distributor, and exporter based in Sharjah, United Arab Emirates, specializing in food and beverage products, hospitality supplies, marine and airline catering, and duty-free retail operations. Established with a vision to be a trusted supplier of premium goods, Truebell has grown into a key player in the Middle Eastern FMCG, hospitality, and duty-free sectors.
Core Business and Product Offerings
Truebell offers a diverse portfolio of high-quality products, catering to retail, wholesale, catering, and hospitality markets.
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Food Products:
- Confectionery & Snacks – Premium chocolates, biscuits, and snack items.
- Dairy Products – Cheese, butter, and premium dairy brands.
- Gourmet Products – Specialty food ingredients for fine dining.
- Grains – Premium rice, lentils, and pulses.
- Honey, Sugars & Spreads – Natural sweeteners and gourmet spreads.
- Olive Oil & Vinegar – Cold-pressed oils and organic vinegar.
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Beverages:
- Non-Alcoholic Beverages – Juices, energy drinks, and soft drinks.
- Alcoholic Beverages – Leading brands such as Hite Jinro Soju, Emperador Brandy, Tito’s Vodka, and Sazerac.
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Hospitality Supplies:
- F&B Tabletop Solutions – Glassware, cutlery, and tableware for hotels and restaurants.
- Stewarding and Cleaning Supplies – Industrial cleaning and hygiene solutions.
- In-Room and Housekeeping Products – Luxury in-room amenities for hotels.
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Catering & Food Supplies:
- Marine Catering Supplies – Food provisions for marine vessels.
- Project Catering Supplies – Bulk food supply for construction projects.
- Hotel Catering Supplies – Premium food and beverage supplies for hotels.
- Airline Catering Supplies – Foodservice solutions for airlines.
- Consolidated Food Exports – Global export solutions for food and beverages.
- Supplies to Other Food Suppliers – Bulk distribution for food manufacturers and retailers.
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Retail Duty-Free Operations:
- Fujairah Air and Sea Port Duty-Free
- Border Duty-Free
- Potential Expansion into Airports across the Middle East, Africa, and Asia Subcontinent
Unique Selling Proposition (USP)
- One-Stop Solution for FMCG, Hospitality, and Duty-Free Retail – Offering a comprehensive product range across multiple industries.
- Premium Global Brand Partnerships – Distributing world-class brands like Soignon, La Rose Noire, Sacla, and SMH.
- Robust Supply Chain & Logistics Network – Ensuring efficient distribution across the UAE and global markets.
- High-Quality Standards & Compliance – Adhering to ISO, HACCP, and UAE food safety regulations.
- Customizable Solutions for B2B and B2C Clients – Providing bulk wholesale, retail, and private-label packaging options.
Financial and Export Performance
- Annual Distribution Volume: Handling thousands of metric tons of food and beverage products annually.
- Market Reach: Exporting to more than 30 countries across the Middle East, Africa, and Asia.
- Revenue Growth: Achieving steady expansion, driven by rising demand for premium food, hospitality, and duty-free products.
- Key Distribution Channels: Serving supermarkets, hypermarkets, hotels, airlines, and duty-free operators.
Certifications and Compliance
Truebell Marketing & Trading LLC ensures strict adherence to global food safety and trade regulations, maintaining high product quality and compliance:
- ISO 22000 Certified – Compliance with food safety management systems.
- HACCP Certified – Ensuring hazard control and hygiene protocols.
- UAE Food Safety Regulations Compliance – Meeting local and GCC import/export requirements.
Target Market and Customer Base
Truebell serves a broad range of customers across multiple industries, including:
- Retail Supermarkets & Hypermarkets – Supplying FMCG products to large retail chains.
- Hotels, Restaurants & Catering (HoReCa) – Providing premium food and hospitality solutions.
- Airlines & Duty-Free Operators – Delivering customized duty-free and airline catering solutions.
- Wholesale Distributors & Importers – Offering bulk supply solutions for global partners.
- Marine & Project Catering Suppliers – Catering to industrial-scale food supply needs.
Brand and Market Presence
Truebell is a trusted distributor for some of the world's leading brands, ensuring consistent quality and reliable supply.
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Featured Brands:
- Soignon
- La Rose Noire
- Sacla
- SMH
- Hite Jinro Soju
- Emperador Brandy
- Tito’s Vodka
- Sazerac
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Official Website: Truebell Marketing & Trading LLC
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Corporate Profile: Download Here
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Social Media Presence:
Achievements and Recognition
- Recognized as a Leading FMCG Distributor in the UAE, supplying premium brands across multiple industries.
- Trusted Supplier for Global Retailers, Duty-Free, and Hospitality Sectors, ensuring consistent product availability and market leadership.
- Participation in International Trade Exhibitions, including Gulfood, SIAL, and Anuga, showcasing premium global brands.
- Commitment to Sustainability & Responsible Sourcing, ensuring eco-friendly supply chain management.
Future Growth and Expansion
Truebell Marketing & Trading LLC is focused on expanding its market presence, enhancing supply chain efficiencies, and introducing new product categories, with key strategic initiatives including:
- Expansion into New Emerging Markets – Strengthening exports to Africa, Asia, and Europe.
- Introduction of Healthier & Organic Product Lines – Meeting rising demand for natural and organic food products.
- Investment in Digital & E-Commerce Solutions – Enhancing online distribution channels and B2B trade platforms.
- Sustainability & Eco-Friendly Packaging Initiatives – Implementing green packaging and waste reduction programs.
With its strong industry reputation, global supply network, and commitment to excellence, Truebell Marketing & Trading LLC continues to be a dominant force in the FMCG, hospitality, and duty-free industries, delivering premium-quality products to markets worldwide.
