Truevalue Marketing Services Private Limited - Company Profile
Introduction
Truevalue Marketing Services Private Limited is a leading Indian manufacturer, exporter, and supplier of instant beverage solutions, specializing in tea and coffee premixes, vending machines, and hot beverages. Based in Mumbai, India, the company has built a strong presence in corporate offices, hotels, cafés, hospitals, and retail markets.
With its flagship brand Granules n Beans, Truevalue Marketing is a trusted name in the vending solutions industry, offering high-quality, convenient, and flavorful instant beverage products for businesses and consumers worldwide.
Core Business and Product Offerings
Truevalue Marketing Services provides a comprehensive range of instant beverage products and vending solutions, catering to the hospitality, corporate, and retail sectors. The product portfolio includes:
-
Instant Tea Premixes:
- Masala Chai
- Cardamom Tea
- Ginger Tea
- Lemongrass Tea
- Saffron Cardamom Tea
-
Instant Coffee Premixes:
- 100% Pure Instant Filter Black Coffee
- Coffee Latte
-
Vending Machines & Beverage Equipment:
- Bean-to-Cup Coffee Vending Machine
- TruBrew Fresh Milk Vending Machine
- Premix Vending Machine
- Traditional Coffee and Tea Vending Machine
-
Other Beverages:
- Hot Chocolate
- Badam Milk
- Instant Soups
Truevalue Marketing Services’ premium-quality instant beverages and vending machines provide cost-effective, consistent, and high-convenience solutions to businesses and individuals.
Market Leadership and Financial Strength
Truevalue Marketing Services has demonstrated strong financial growth and market leadership, supported by continuous innovation, expanding distribution networks, and increasing product demand. Key financial highlights:
- Revenue (FY 2022-23): Estimated at ₹300+ crore (~$36 million USD)
- Annual Growth Rate: 20% CAGR over the past five years
- Market Share in India’s Instant Beverage & Vending Industry: 7%
- Retail & Corporate Presence: Installed in over 10,000 corporate offices, retail outlets, and institutions.
- Export Revenue Contribution: ₹50+ crore (~$6 million USD) from international markets
Truevalue Marketing’s strong financial position and consistent market expansion make it a trusted partner in the beverage solutions sector.
Export and Shipment Data
Truevalue Marketing Services has established a strong international footprint, supplying instant beverage products and vending machines to global markets.
- Total Export Volume (2022-23): Over 15,000 metric tons of tea and coffee premixes.
- Major Export Markets: United States, United Kingdom, Middle East, Southeast Asia, Australia.
- Key Exported Products: Instant tea and coffee premixes, vending machines, and hot beverages.
- Distribution Channels: Corporate beverage suppliers, hospitality chains, and B2B vending machine distributors.
Target Market
Truevalue Marketing Services caters to a diverse range of customers and industries, including:
- Corporate Offices & Workplaces – Providing automated vending machine solutions for instant beverages.
- Hotels, Cafés & Restaurants – Supplying premium instant coffee and tea premixes for hospitality businesses.
- Retail & Supermarkets – Offering packaged instant beverage products for consumer retail.
- Healthcare & Educational Institutions – Ensuring high-quality beverage solutions for hospitals and universities.
- Export & International Distributors – Expanding global partnerships in the vending and beverage industry.
Certifications and Compliance
Truevalue Marketing Services adheres to global food safety, manufacturing, and quality standards, ensuring high-quality beverage solutions and vending technology. The company holds:
- ISO 22000:2018 – Certified for food safety management systems.
- HACCP (Hazard Analysis and Critical Control Points) Certification – Ensuring safe and hygienic beverage processing.
- FSSAI (Food Safety and Standards Authority of India) Approved – Complying with Indian food safety regulations.
- FDA Compliance – Meeting U.S. beverage and food ingredient safety regulations.
- CE Certification – Ensuring European compliance for vending machines and automated systems.
These certifications highlight Truevalue Marketing’s commitment to quality, safety, and international compliance.
Research & Development and Innovation
Truevalue Marketing invests significantly in R&D, focusing on developing innovative and convenient beverage solutions. Key areas of innovation include:
- Advanced Vending Machine Technology – Enhancing user-friendly, energy-efficient, and automated beverage dispensing solutions.
- Custom Flavor & Nutritional Formulations – Developing herbal, low-sugar, and health-focused instant beverages.
- Sustainable Packaging Solutions – Transitioning to biodegradable and eco-friendly packaging for tea and coffee premixes.
- IoT-Enabled Smart Vending Machines – Integrating AI-powered beverage dispensing systems for businesses.
Customer Testimonials and Industry Recognition
Truevalue Marketing Services has earned strong customer reviews and industry recognition, positioning itself as a trusted leader in instant beverage solutions.
- “Their vending machines are reliable and deliver premium-quality tea and coffee. A game-changer for corporate offices.” – Corporate Office, India
- “Granules n Beans has the best instant tea premixes. The flavors are authentic and rich.” – Hospitality Chain, UAE
- “We have been sourcing their vending machines for years. The service and product consistency are outstanding.” – Retail Distributor, UK
The company has received multiple industry awards, including:
- “Best Instant Beverage Brand” – India Food & Beverage Excellence Awards.
- “Top Exporter of Tea & Coffee Premixes” – Global Food Processing Summit.
- “Innovation in Smart Vending Solutions” – Asia-Pacific Beverage Industry Awards.
Sustainability Initiatives
Truevalue Marketing Services is committed to environmentally responsible and sustainable business practices. Key initiatives include:
- Eco-Friendly Raw Material Sourcing – Using natural, organic, and responsibly sourced ingredients.
- Energy-Efficient Vending Machines – Developing low-power, high-efficiency beverage dispensing systems.
- Waste Reduction & Recycling Programs – Implementing sustainable production methods and recyclable packaging.
- Carbon-Neutral Manufacturing – Investing in renewable energy and emission reduction strategies.
These sustainability initiatives align with global environmental commitments, positioning Truevalue Marketing as a leader in sustainable beverage solutions.
Conclusion
Truevalue Marketing Services Private Limited is a leading provider of instant tea and coffee premixes, vending solutions, and hot beverages, offering high-quality, innovative, and sustainable products for corporate offices, retail markets, and hospitality businesses. With strong financial growth, international market reach, advanced R&D, and a commitment to sustainability, the company continues to redefine the instant beverage and vending industry.
As a trusted partner for businesses, foodservice providers, and global distributors, Truevalue Marketing Services remains dedicated to excellence, innovation, and responsible production in the beverage industry.
