The European Union Pavilion showcases the EU's commitment to sustainability, innovation, and international cooperation. Participating in major global events like Expo 2020 Dubai and CES 2024, the pavilion highlights the EU's efforts in promoting sustainable food systems, climate neutrality by 2050, and cutting-edge technological innovations. The pavilion offers an immersive experience through exhibitions, live cooking shows, and information sessions, focusing on quality, safety, and authenticity of European food and beverage products.