AVEC represents the European poultry meat sector, focusing on promoting the interests of poultry processors and traders across the EU. Established in 1966, AVEC works on ensuring food safety, animal welfare, sustainability, and high production standards in the European poultry industry. It actively supports multilateral and bilateral trade agreements to boost exports and ensure fair competition. The organization also advocates for harmonizing EU regulations to facilitate smooth internal trade and aims to make the European poultry sector more sustainable by adopting innovative practices and maintaining stringent welfare standards.