LB Associates Pvt Ltd, established in 1996 by Ms. Linda Brady (now Linda Hawke), is an integrated media house based in Noida, NCR, India. Initially launched as a proprietorship and later incorporated in 2000, the company specializes in custom and contract publishing. It produces a range of advertising-supported publications for various clients including export development organizations, trade blocs, diplomatic missions, and chambers of commerce. The company publishes several periodicals such as Diplomatist, People and Management, Creature Companion, Food Marketing & Technology, and Business of Agriculture. Additionally, LB Associates organizes the India International Pet Trade Fair (IIPTF), South Asia's only international pet trade fair.