Exhibiting at Foodex Japan 2025

TONO FURUSATO SHOSHA CO., LTD.

Tono Furusato Shosha Co., Ltd. is a regional trading company based in Tono, Japan, dedicated to promoting local agricultural products, traditional foods, and artisanal goods from the Tono region. The company plays a key role in regional revitalization, supporting small farmers and local businesses by expanding market opportunities both domestically and internationally. With a strong emphasis on sustainability, heritage preservation, and quality, Tono Furusato Shosha is recognized for its efforts in bringing the unique flavors and culture of Tono to a broader audience.

Core Business & Specialization

Tono Furusato Shosha primarily engages in the sourcing, marketing, and distribution of local agricultural products and traditional foods. The company specializes in:

• Supporting Local Farmers – Partnering with regional farmers to promote and distribute their high-quality products.
• Developing Regional Specialties – Creating value-added products using locally sourced ingredients.
• Expanding Market Access – Connecting local producers with larger markets in Japan and overseas.

The company is committed to preserving traditional Japanese food culture while introducing innovative approaches to enhance the appeal of regional specialties.

Product Portfolio

Tono Furusato Shosha offers a selection of locally produced food items, with a focus on natural, high-quality ingredients:

• Foliar Horseradish Dressing – A unique, locally sourced dressing made with fresh horseradish.
• Traditional Japanese Condiments & Seasonings – Crafted using age-old methods to maintain authentic flavors.
• Regional Specialty Foods – Including locally grown vegetables, rice, and preserved foods.

Competitive Advantages & Unique Selling Points

1. Regional Expertise – Deeply rooted in the Tono region, ensuring authenticity and cultural preservation.
2. Strong Local Partnerships – Working closely with small-scale farmers and producers to maintain high product quality.
3. Sustainable & Ethical Sourcing – Emphasizing environmentally friendly and traditional farming practices.
4. Promoting Japanese Culinary Heritage – Showcasing Tono’s distinct food culture through premium products.

Market Presence & Distribution

Tono Furusato Shosha has successfully expanded its distribution channels to promote local products beyond the Tono region:

• Domestic Sales Channels:
  • Local farmer’s markets
  • Specialty food stores
  • Japanese department stores with a focus on regional goods
• International Expansion:
  • Exporting select products to Asian and Western markets
  • Partnering with online platforms for global accessibility

Certifications & Compliance

To ensure high standards and food safety, the company follows strict quality control protocols and adheres to Japanese food safety regulations, maintaining a reputation for premium, trustworthy products.

Target Market & Customer Segments

Tono Furusato Shosha serves a variety of customer segments:

• Gourmet & Health-Conscious Consumers – Offering high-quality, additive-free, and natural products.
• Restaurants & Foodservice Businesses – Supplying premium regional ingredients to Japanese and international chefs.
• Retailers & Specialty Stores – Providing niche food products to high-end supermarkets and specialty food stores.
• Export & Trading Companies – Expanding the availability of Tono’s food culture beyond Japan.

Cultural & Industry Recognition

Tono Furusato Shosha plays a significant role in promoting rural Japan’s food and cultural heritage, with media features highlighting its contribution to local economic development. The company’s commitment to sustainable agriculture and traditional food craftsmanship has earned it recognition within Japan’s regional food industry.

Major Achievements

• Successful Promotion of Tono Regional Products – Expanding awareness and availability of Tono’s agricultural specialties.
• Contribution to Regional Economic Growth – Supporting small farmers and rural businesses.
• Sustainability Initiatives – Encouraging ethical farming and traditional food production methods.

With a mission to connect people with the authentic flavors of Tono, Tono Furusato Shosha continues to be a driving force in regional food promotion, sustainability, and culinary heritage preservation.