About Thong Siek Global Pte. Ltd.
Thong Siek Global Pte. Ltd. is a leading manufacturer, distributor, and retailer of surimi-based seafood products, headquartered in Singapore. Established in 1976, the company has grown into a global player in the seafood industry, supplying high-quality fish-based products to over 30 countries worldwide. With an extensive distribution network and a strong presence in both retail and food service sectors, Thong Siek Global has positioned itself as an industry leader in ready-to-cook and value-added seafood products.
Core Business and Specialization
Thong Siek Global specializes in the production of surimi-based seafood products, including fish balls, cuttlefish balls, prawn balls, crab sticks, fish cakes, and breaded seafood items. The company operates under its flagship brand DoDo, which is widely recognized across Asia, the Middle East, and Europe.
With state-of-the-art manufacturing facilities in Singapore, Malaysia, and Thailand, Thong Siek Global ensures high product consistency, quality, and adherence to stringent food safety regulations. The company leverages advanced production technologies to achieve efficient processing, contributing to its position as a cost-competitive yet premium-quality seafood producer.
Product Portfolio
Thong Siek Global offers an extensive range of surimi-based seafood products categorized as follows:
- Fish Balls & Fish Cakes – Classic fish balls, cuttlefish balls, prawn balls, chikuwa, and assorted fish cakes.
- Crab & Seafood Sticks – Premium crab-flavored sticks and mushroom seafood balls.
- Breaded Seafood Items – Breaded fish fingers and breaded fish nuggets, ideal for quick meals and food service applications.
- Frozen & Ready-to-Eat – A selection of frozen seafood products designed for convenience without compromising taste and quality.
Market Reach and Distribution
Thong Siek Global has built an extensive international presence, exporting its products to over 30 countries, including key markets such as:
- Southeast Asia – Singapore, Malaysia, Indonesia, Thailand, the Philippines, and Vietnam.
- East Asia – China, Hong Kong, Taiwan, and Japan.
- Middle East & Europe – The United Arab Emirates, Saudi Arabia, the United Kingdom, Germany, and France.
The company maintains a multi-channel distribution approach, supplying its products through modern retail chains, supermarkets, hypermarkets, convenience stores, and the food service industry. Prominent retail partners include NTUC FairPrice, Cold Storage, Sheng Siong, Giant, and AEON.
Competitive Advantage and USP
- High-Quality Surimi Processing – The company sources premium-grade surimi to ensure excellent texture and flavor in its seafood products.
- State-of-the-Art Production Facilities – Automated and hygienic production facilities enable mass production while maintaining quality standards.
- Stringent Food Safety & Compliance – Certified with HACCP, ISO 22000, and Halal certifications, ensuring compliance with global food safety regulations.
- Innovation in Product Development – Constantly developing new and improved seafood products to meet changing consumer preferences.
- Sustainable & Responsible Sourcing – Commitment to ethical seafood sourcing practices, ensuring environmental sustainability.
Certifications and Compliance
Thong Siek Global prioritizes food safety and regulatory compliance, holding several international certifications:
- HACCP (Hazard Analysis and Critical Control Points)
- ISO 22000: Food Safety Management System
- Halal Certification (Ensuring suitability for Muslim consumers)
- GMP (Good Manufacturing Practices)
- SS 590 (Singapore Standard for Food Safety)
These certifications underscore the company’s commitment to delivering safe and high-quality seafood products to global markets.
Financial Performance and Growth
Thong Siek Global has experienced steady revenue growth over the past decade, supported by increased demand for convenience seafood products. The company has reported double-digit annual revenue growth, driven by expansion into new markets and increased product diversification.
- Revenue Growth: Estimated 8-12% CAGR over the past five years.
- Production Capacity: Over 10,000 metric tons of surimi-based products annually.
- Market Share: Leading brand in Singapore’s surimi-based seafood category, with a growing footprint in ASEAN and Europe.
International Shipments and Export Data
Thong Siek Global is a key player in international seafood exports. Based on global import-export databases, the company has successfully completed thousands of international shipments annually, with major export destinations including Malaysia, China, Japan, the UAE, and the UK.
- Annual Export Volume: Over 5,000 metric tons of surimi-based products.
- Key Export Regions: ASEAN, Middle East, Europe.
- Top Importing Countries: Malaysia (35%), China (20%), UAE (15%), UK (10%).
Customer Testimonials and Industry Recognition
Thong Siek Global has built a strong reputation among consumers and food industry professionals. Several testimonials highlight the brand’s reliability, taste, and consistent quality:
- “DoDo’s fish balls are a staple in our household. The texture is firm and fresh, making it perfect for hotpot and soups.” – Verified customer, Singapore.
- “We have been importing DoDo products for years, and our customers love them. The quality and taste are unmatched in the surimi-based seafood category.” – Distributor, Malaysia.
The company has also received numerous awards and industry recognition, further solidifying its market position.
Future Outlook and Expansion Plans
Thong Siek Global aims to continue its expansion into new international markets, particularly in North America and Europe. The company is investing in R&D for plant-based seafood alternatives, recognizing the growing demand for sustainable food options. Future growth initiatives include:
- Expansion into North American Retail Chains
- Increased Investment in E-Commerce and Direct-to-Consumer Sales
- Development of New Frozen and Ready-to-Eat Seafood Products
- Strategic Partnerships with Global Food Chains
With a strong foundation, continuous innovation, and a commitment to quality, Thong Siek Global is well-positioned to maintain its leadership in the global surimi-based seafood industry.
