The Vida World Sdn Bhd
The Vida World Sdn Bhd is a leading Malaysian beverage manufacturer and distributor, specializing in functional and health-focused drinks. Headquartered in Subang Jaya, Malaysia, the company has established itself as an innovative player in the zero-sugar, vitamin-enriched, and probiotic beverage segments. Vida World’s product portfolio includes electrolyte-infused drinks, vitamin C beverages, probiotic yogurt drinks, and wellness-focused functional drinks, catering to health-conscious consumers across Asia.
With a commitment to quality, innovation, and sustainability, The Vida World Sdn Bhd is rapidly expanding its market presence, positioning itself as a key player in Malaysia’s and Southeast Asia’s growing functional beverage market.
Core Business
The Vida World Sdn Bhd specializes in:
- Zero-Sugar & Hydration Drinks – Vida Zero electrolyte-enhanced beverages.
- Vitamin C-Enriched Functional Drinks – Vida C for immunity and wellness.
- Probiotic & Yogurt Drinks – Yobick and BEFINE ranges targeting gut health and digestion.
- Private Label & OEM Beverage Solutions – Custom formulations for global beverage partners.
Product & Service Offerings
Vida Zero - Zero Sugar & Electrolyte Drinks
- Salty Lychee – A unique hydration drink with a blend of lychee flavor and salt.
- Green Apple – Crisp, fruity, and electrolyte-packed for post-exercise hydration.
- Original Citrus – Refreshing citrus blend with electrolytes and vitamins.
- Yuzu & Sakura – A Japanese-inspired, sugar-free hydration beverage.
- Minty Lime – Infused with mint and citrus for a cooling, refreshing effect.
- Lemon – A classic lemon-flavored, zero-sugar electrolyte drink.
Vida C - Vitamin C Enriched Functional Drinks
- Lemon – High-dose Vitamin C for immune support.
- Orange – A refreshing, vitamin-packed drink for daily wellness.
Yobick - Probiotic Yogurt Drinks
- Original Yogurt Drink – A probiotic-rich yogurt beverage for gut health.
- Pineapple Yogurt Drink – A tropical-flavored probiotic drink for digestion.
- Sakura Yogurt Drink – A light, floral probiotic beverage inspired by Japan.
BEFINE - Advanced Yogurt Beverages
- Kiwi & Avocado Yogurt Drink – A nutrient-rich probiotic blend.
- Mulberry Yogurt Drink – Packed with antioxidants for wellness and gut health.
- Passion Fruit Yogurt Drink – A tangy, probiotic-rich drink for digestive support.
- Plain Yogurt Drink – Classic probiotic yogurt for daily health benefits.
- Strawberry Yogurt Drink – A sweet, fruit-infused probiotic beverage.
Unique Selling Proposition (USP)
- Innovative Beverage Formulations – Focused on zero sugar, probiotics, and functional ingredients.
- High-Quality Manufacturing – Adhering to international food safety and beverage production standards.
- Health & Wellness-Oriented – Drinks designed for immunity, hydration, and gut health.
- Strong Regional Market Presence – Expanding across Southeast Asia and beyond.
- Sustainable & Eco-Friendly Production – Using recyclable packaging and sustainable sourcing.
Financial Strength & Market Position
The functional beverage market is experiencing rapid growth, driven by increased consumer awareness of health, hydration, and immune support.
- Global Functional Beverage Market Value (2023): USD 143 billion+
- Projected Growth Rate (2024-2028): CAGR of 7.8%
- Malaysia’s Functional Beverage Market Size (2023): USD 2.4 billion+
- Projected Growth in Asia’s Probiotic Drinks Market (2024-2028): CAGR of 9.3%
- Vida World’s Market Share in Malaysia: Among the top rising brands in hydration & probiotic drinks.
Export & Shipment Insights
The Vida World Sdn Bhd is actively expanding into global markets, exporting to Asia, the Middle East, and beyond.
- Key Export Markets: Singapore, Thailand, Indonesia, Vietnam, UAE, China, Hong Kong.
- Shipping Formats: Bottles, Tetra Pak cartons, and bulk OEM supply.
- Certifications & Compliance: HACCP, GMP, ISO 22000, Halal Certification.
Target Market
- Health-Conscious Consumers – Seeking low-sugar, vitamin-enriched, and probiotic beverages.
- Athletes & Fitness Enthusiasts – Using electrolyte and hydration-focused drinks.
- Retail & Convenience Stores – Stocking fast-moving hydration and wellness drinks.
- Supermarkets & E-Commerce Platforms – Expanding online and retail presence globally.
- Hospitality & Foodservice Sector – Supplying restaurants, gyms, and wellness spas.
Capabilities & Certifications
- Certified Manufacturing Facilities – Ensuring premium quality and safety compliance.
- Sustainable Beverage Production – Commitment to eco-friendly ingredients and packaging.
- R&D & Product Development – Creating custom beverage formulations for global markets.
- OEM & Private Label Production – Offering custom-branded beverages for partners worldwide.
Recognitions & Achievements
The Vida World Sdn Bhd has been recognized for its rapid expansion and innovation in the functional beverage sector.
- Growing Market Leader in Zero-Sugar & Probiotic Drinks – Expanding domestic and export market presence.
- Certified Halal & Health-Compliant Beverages – Catering to a broad Muslim and health-conscious consumer base.
- High Retail & Consumer Demand – Vida Zero and Yobick gaining strong traction in the convenience and grocery sector.
- Award-Winning Innovative Formulations – Recognized for beverage quality and unique flavors.
With a strong commitment to health-focused, functional beverages, The Vida World Sdn Bhd continues to redefine the beverage industry in Malaysia and beyond.
