The Punjab State Co-operative Supply & Marketing Federation Ltd. (Markfed)
Overview
The Punjab State Co-operative Supply & Marketing Federation Ltd. (Markfed) is one of India’s largest agricultural cooperative federations, headquartered in Chandigarh, India. Established in 1954, Markfed operates under the Government of Punjab, supporting farmers, agricultural supply chains, and food processing industries. The cooperative plays a crucial role in agro-input distribution, food product manufacturing, and export promotion, ensuring sustainable agricultural growth and fair market access for farmers.
Core Business & Offerings
Markfed operates across multiple agricultural and food processing sectors, serving farmers, wholesalers, retailers, and institutional buyers.
Product Categories
- Edible Consumer Products:
- Sohna Mustard Oil, Refined Oil.
- Sohna Basmati Rice.
- Sohna Pickles, Spices, and Canned Ready-to-Eat Foods.
- Agro Chemicals:
- Pesticides, Insecticides, Herbicides.
- Fertilizers:
- Urea, DAP (Diammonium Phosphate), NPK, SSP (Single Super Phosphate).
- Cattle Feed:
- Nutritious livestock feed formulations.
Competitive Advantages & Unique Selling Proposition (USP)
- Largest Agricultural Cooperative in Punjab: Serving over 10,000 cooperative societies and 4 million farmers.
- Government Backed & Trusted Brand: Strong state-level support ensures stability and fair trade practices.
- End-to-End Agricultural Supply Chain: From farm inputs to food processing and exports.
- Sohna Brand Recognition: A household name in North India, known for premium-quality food products.
- International Exports: Markfed products are exported to Europe, North America, and the Middle East.
Certifications & Compliance
Markfed ensures strict adherence to quality and safety standards, holding certifications such as:
- ISO 22000: Food Safety Management.
- HACCP (Hazard Analysis and Critical Control Points) Certified.
- FSSAI (Food Safety and Standards Authority of India) Compliance.
- EU & FDA Approved for Food Exports.
- Organic Certification for Select Products.
Financial Performance & Market Presence
- Annual Revenue: Estimated at over ₹15,000 crore (~$1.8 billion USD).
- Market Share: Among India’s top five agricultural cooperatives.
- Export Reach: Products available in Canada, USA, UK, UAE, and Australia.
- Retail & Wholesale Distribution:
- Supplies supermarkets, cooperatives, and institutional food buyers.
- Strong presence in government procurement programs and public sector food supply.
Shipment & Logistics Capabilities
- Strong Supply Chain Network: 500+ warehouses and distribution centers across Punjab.
- Bulk & Retail Packaging Solutions: Supplies in consumer packs and bulk containers.
- International Logistics & Trade Partnerships: Direct exports to major global markets.
Customer Testimonials
"Markfed’s Sohna brand products are among the best in terms of quality, authenticity, and pricing. Their mustard oil and basmati rice are staples in our stores."
– Retail Chain Buyer, Canada
"We rely on Markfed for fertilizers and agro-chemicals. Their supply chain ensures timely availability at competitive prices for our farming communities."
– Agricultural Cooperative, Punjab
Achievements & Recognitions
- India’s Largest Agricultural Cooperative Federation.
- National Award Winner for Agro-Processing Excellence.
- Key Supplier for Government Food Security Programs.
- Regular Exhibitor at International Trade Fairs (Gulfood, Anuga, SIAL, and Foodex India).
Future Growth Strategy
- Expansion into New Markets: Strengthening exports to South America and Southeast Asia.
- Diversification of Food Products: Investing in organic, ready-to-eat meals, and plant-based foods.
- Sustainability & Farmer Welfare: Promoting eco-friendly farming practices and water conservation initiatives.
- E-Commerce & Digital Growth: Enhancing direct-to-consumer online sales and partnerships with digital grocery platforms.
Conclusion
Markfed continues to be a pillar of agricultural growth and food security in India, empowering millions of farmers while delivering high-quality agro-products and food items globally. With a strong cooperative structure, government backing, and commitment to excellence, Markfed remains a trusted name in India's food and agriculture sector.
