Exhibiting at Gulfood 2025

THE ICE

Overview

THE ICE is a premium frozen dessert manufacturer based in Ajman, United Arab Emirates, specializing in real fruit popsicles, milk-based popsicles, and artisanal gelato. Known for its innovative approach to frozen treats, THE ICE has established itself as a leading brand in the Middle East, offering high-quality, natural, and refreshing frozen products. The company focuses on healthy, flavorful, and visually appealing frozen desserts, catering to retail, foodservice, and hospitality sectors.

Core Business & Offerings

THE ICE operates in premium frozen dessert manufacturing, serving supermarkets, gourmet food stores, cafes, and luxury hospitality brands across the UAE and beyond.

Product Categories

• Popsicles:
  • Real Fruit Popsicles: Made with 100% real fruit and no artificial flavors.
  • Milk and Fruit Popsicles: A creamy combination of dairy and fresh fruit for a richer taste.
• Gelato:
  • Handcrafted in small batches, using authentic Italian recipes and premium ingredients.
  • Available in a wide range of classic and innovative flavors.

Competitive Advantages & Unique Selling Proposition (USP)

• 100% Natural Ingredients: No artificial colors, preservatives, or additives.
• Premium Quality & Taste: Crafted using high-grade dairy, real fruits, and gourmet flavoring ingredients.
• Health-Conscious Options: Offers low-calorie, vegan, and dairy-free alternatives.
• Innovative Product Development: Continuously introducing new flavors and seasonal specialties.
• Strategic Retail & Hospitality Partnerships: Supplies luxury hotels, fine-dining restaurants, and premium supermarkets.

Certifications & Compliance

THE ICE adheres to strict quality control and food safety regulations, holding certifications such as:

• ISO 22000: Food Safety Management System.
• HACCP (Hazard Analysis and Critical Control Points) Certified.
• Halal Certified Ingredients.
• Dubai Municipality & UAE Food Safety Compliance.

Financial Performance & Market Presence

• Annual Revenue: Estimated at over $10 million.
• Retail & Foodservice Distribution:
  • Available in leading supermarkets, specialty food stores, and high-end cafes.
  • Supplies luxury hotels, airline catering, and cruise liners.
• Export Growth: Expanding market presence into GCC countries, Asia, and Europe.

Shipment & Logistics Capabilities

• Cold Chain Logistics: Advanced temperature-controlled storage and distribution network.
• Regional Distribution: Serves UAE, Saudi Arabia, Oman, Qatar, and Bahrain.
• Bulk & Private Label Production: Offers custom branding and packaging solutions.

Customer Testimonials

"THE ICE popsicles are a customer favorite! Their natural fruit flavors and high-quality ingredients make them stand out."
– Retail Manager, Premium Supermarket Chain, UAE

"Their gelato is some of the best we’ve served at our resort. The flavors are bold, creamy, and absolutely luxurious!"
– Executive Chef, Five-Star Hotel, Dubai

Achievements & Recognitions

• Awarded "Best Frozen Dessert Brand" in the UAE (2023).
• Featured in Top Food & Beverage Industry Magazines.
• Official Supplier for UAE’s Leading Hospitality Groups.
• Regular Exhibitor at Global Food Trade Shows (Gulfood, SIAL, and Anuga).

Future Growth Strategy

1. Expansion into New Markets: Strengthening export reach in Europe and North America.
2. New Product Development: Introducing functional frozen desserts (protein-enriched, probiotic-rich).
3. Sustainability Initiatives: Investing in eco-friendly packaging and energy-efficient production.
4. Digital & E-Commerce Expansion: Enhancing online sales and home delivery partnerships.

Conclusion

THE ICE has solidified its position as a market leader in premium frozen desserts, offering natural, high-quality, and innovative frozen treats. With a strong presence in retail and hospitality, a commitment to sustainability and health-conscious choices, and a clear vision for international expansion, THE ICE continues to redefine the frozen dessert industry in the UAE and beyond.