Exhibiting at Foodex Japan 2025

Thai Ha Public Company Limited is a leading agricultural and food processing company based in Bangkok, Thailand. With decades of expertise in rice milling, food manufacturing, and value-added agricultural products, Thai Ha has established itself as a key player in the global food industry. The company operates under its flagship brands Kaset and Smart Chef, offering a diverse range of premium food products to consumers worldwide.

Core Business and Product Offerings

Thai Ha specializes in the production and export of high-quality Thai rice, instant food products, bean vermicelli, and coconut-based snacks. The company ensures premium quality by sourcing raw materials directly from Thailand’s finest agricultural regions and maintaining strict quality control measures.

Product Range:

• Rice Products:

  • Thai Jasmine Rice (Hom Mali)
  • White Rice
  • Fragrant Rice
  • Healthy Rice Varieties (Brown Rice, Red Rice, Organic Rice)

• Instant Products:

  • Instant Rice Porridge
  • Instant Bean Vermicelli

• Traditional Vermicelli:

  • Bean Vermicelli (Glass Noodles)

• Coconut-Based Snacks:

  • Coco Rolls – A crispy coconut snack infused with tropical flavors

Unique Selling Proposition (USP)

1. Premium Thai Rice Exporter – One of Thailand’s top 10 rice exporters, known for its high-quality Jasmine Rice.
2. High Standards of Food Safety – The company adheres to GMP, HACCP, and ISO 22000 food safety standards.
3. Sustainable & Ethical Sourcing – Works directly with over 1,000 local farmers to ensure fair trade and sustainable practices.
4. Innovative Product Development – Expanding into instant and ready-to-eat meals to meet the growing demand for convenience foods.
5. Global Presence – Exports to over 40 countries, including key markets in North America, Europe, and Asia.

Financial Strength and Market Reach

Thai Ha Public Company Limited has experienced consistent revenue growth of 18% annually, driven by increasing global demand for Thai rice and value-added food products.

Shipment and Export Data:

• Total Export Value (Last Year): Estimated at $45 million
• Number of Shipments: Over 3,500 international shipments annually
• Key Export Markets: USA, Canada, China, Japan, Middle East, European Union

Target Market and Customer Segments

The company caters to a wide range of customers, including:

• Retail Consumers – Premium rice and instant food products for households.
• Food Service Industry – Restaurants, hotels, and catering services.
• Supermarkets & Grocery Chains – Available in Walmart, Tesco, Carrefour, Big C, and specialty Asian grocery stores.
• E-commerce & Online Retailers – Products are sold on platforms like Amazon, Lazada, Shopee, and Alibaba.

Certifications and Compliance

Thai Ha maintains the highest standards in food safety and quality certifications:

• ISO 22000:2018 Food Safety Management System
• HACCP (Hazard Analysis and Critical Control Points) Certified
• Good Manufacturing Practices (GMP) Compliant
• FDA-Approved for Export to USA and EU
• Halal Certification for Muslim markets

Customer Testimonials

• "Kaset Brand Jasmine Rice is by far the best quality Thai rice we have imported—our customers love it!" – James Wong, Importer, Canada
• "Their instant rice porridge is a game-changer—great taste and convenience for busy professionals like me!" – Emma Rodriguez, Spain

Major Achievements and Recognitions

• Awarded ‘Best Thai Rice Exporter’ by the Thailand Rice Exporters Association (2023)
• Recognized as a Top 5 Food Manufacturer in Thailand by the Ministry of Commerce
• Expanded distribution to over 10,000 retail stores globally
• Ranked among Thailand’s Top 50 Food and Beverage Companies (2022)

Thai Ha Public Company Limited continues to expand its market reach while staying committed to quality, innovation, and sustainability in the global food industry.