Product Offerings
Product Categories:
Spices and Seasonings, Organic Products, Functional and Nutraceutical Foods
Products:
Taiwanese Tea, Organic Tea, Herbal Tea, Certified Tea Products
About Taiwan Tea Manufacturers' Association
Taiwan Tea Manufacturers' Association (TTMA) is a prominent non-profit organization dedicated to promoting and advancing the tea industry in Taiwan. Established in 1947, the association represents tea manufacturers, traders, and exporters, ensuring the growth and sustainability of Taiwan’s globally renowned tea sector.
Core Business and Objectives
TTMA serves as a crucial bridge between tea farmers, manufacturers, government agencies, and international markets. The association focuses on enhancing tea quality, supporting sustainable farming practices, and expanding Taiwan's tea exports. Key objectives include:
- Promotion of Taiwanese Tea: Facilitating global trade opportunities for Taiwan’s premium teas, including Oolong, Black, Green, and Specialty Teas.
- Quality Assurance: Ensuring strict adherence to food safety regulations and quality control measures.
- Market Expansion: Assisting members in accessing international markets through trade fairs, partnerships, and government programs.
- Industry Advocacy: Representing members in policy discussions and regulatory frameworks.
- Sustainability Initiatives: Encouraging environmentally friendly and sustainable tea farming practices.
Product and Service Offerings
Although TTMA itself does not manufacture tea, it supports Taiwan’s tea industry by representing a diverse range of products, including:
- High Mountain Oolong Tea: Recognized globally for its rich aroma and complex flavors.
- Dong Ding Oolong Tea: A semi-oxidized tea with a distinct roasted taste.
- Oriental Beauty Tea: A unique tea highly valued in international markets, known for its honey-like sweetness.
- Sun Moon Lake Black Tea: Premium black tea cultivated in the central region of Taiwan.
- Jasmine Green Tea: A fragrant green tea infused with jasmine flowers.
Taiwan’s Tea Industry by the Numbers
- Annual Tea Production: Approximately 15,000 metric tons.
- Export Volume: Taiwan exports around 2,000 metric tons of tea annually, with key markets including Japan, the United States, and Southeast Asia.
- Economic Contribution: The tea industry contributes over USD 250 million to Taiwan’s economy.
- Land Under Tea Cultivation: Over 21,000 hectares dedicated to tea farming across Taiwan.
International Trade and Export Performance
TTMA has played a significant role in strengthening Taiwan’s position as a leading exporter of specialty teas. According to trade data:
- Japan: Largest importer of Taiwanese tea, accounting for 40% of exports.
- United States: One of the fastest-growing markets, importing 15% of Taiwan’s tea.
- China & Hong Kong: Significant demand due to the preference for premium Taiwanese teas.
- European Union: Increasing market presence, particularly in specialty and organic tea segments.
Certifications and Compliance
TTMA ensures that its members adhere to the highest industry standards and certifications, including:
- HACCP (Hazard Analysis Critical Control Point)
- ISO 22000 (Food Safety Management Systems)
- Organic Certifications (USDA Organic, EU Organic)
- Taiwan Good Agricultural Practice (TGAP)
These certifications help Taiwan’s tea industry maintain high-quality standards, ensuring consumer safety and satisfaction.
Industry Achievements and Recognition
- Taiwanese teas frequently rank among the top in global tea competitions, such as the International Tea Competition and World Tea Expo.
- Sun Moon Lake Black Tea and Oriental Beauty Tea have won multiple international awards for their unique flavors and production methods.
- Taipei International Tea Expo and Kaohsiung Tea Culture Expo are major industry events where TTMA actively participates to promote Taiwanese tea.
Market Positioning and Competitive Advantage
Taiwanese tea, under the advocacy and support of TTMA, is positioned as a premium, high-quality product in the global tea market. The competitive advantages include:
- Distinctive Terroir: Taiwan’s diverse geography and climate contribute to the unique flavors of its teas.
- Traditional Craftsmanship: Many Taiwanese teas are still produced using time-honored techniques.
- Innovation and Research: TTMA collaborates with research institutions to improve tea cultivation and processing technologies.
- Strong Branding and Heritage: Taiwanese tea enjoys a strong reputation for quality and authenticity, attracting discerning tea consumers worldwide.
Future Outlook and Strategic Goals
TTMA aims to further strengthen Taiwan’s tea industry by:
- Expanding into new international markets, particularly in the Middle East and South America.
- Promoting sustainable tea farming through climate-resilient agricultural techniques.
- Encouraging digital transformation, including e-commerce and direct-to-consumer sales for Taiwanese tea brands.
- Enhancing international partnerships to boost the global visibility of Taiwanese tea.
With its strong legacy and commitment to excellence, the Taiwan Tea Manufacturers' Association continues to drive the growth of Taiwan’s tea industry, ensuring its global recognition as a leader in premium tea production.