Sure Good Foods Ltd – Leading Global Importer and Exporter of Protein & Frozen Foods
Sure Good Foods Ltd, headquartered in Mississauga, Canada, is a premier importer, exporter, and trader of high-quality protein products and frozen food items. With decades of expertise in global food trading, the company has established a strong presence in the North American, Asian, European, and Middle Eastern markets, delivering exceptional food solutions to wholesalers, retailers, and food service providers.
Core Business & Market Positioning
Sure Good Foods specializes in the sourcing, distribution, and global trade of meat, seafood, frozen fruits and vegetables, and value-added food products. The company has developed strong partnerships with suppliers in North America, South America, Europe, and Asia, ensuring a consistent supply of premium-grade food products that adhere to strict quality and food safety standards.
As a trusted food partner, Sure Good Foods caters to retail chains, restaurant groups, catering businesses, food processors, and industrial food manufacturers, providing tailored solutions to meet diverse market demands.
Product & Service Offerings
Sure Good Foods maintains a diverse product portfolio, offering high-quality protein and frozen food solutions, including:
- Pork – Various cuts and processed pork products sourced from leading producers.
- Beef – High-quality beef cuts, including grass-fed, grain-fed, and specialty selections.
- Poultry – Fresh and frozen chicken and turkey products for retail and food service industries.
- Lamb/Goat – Premium lamb and goat meat from certified farms in North America, Australia, and New Zealand.
- Seafood – A wide range of frozen seafood, including shrimp, fish fillets, squid, and more.
- IQF Fruits & Vegetables – Individually Quick Frozen (IQF) fruits and vegetables, ensuring long shelf life and nutrition retention.
- Juices, Concentrates & Purees – Various fruit-based products catering to food processors and beverage companies.
- Frozen Potato Products – French fries, hash brown patties, potato wedges, and other frozen potato-based items.
Sure Good Foods follows a stringent supplier selection process, ensuring all food products meet international food safety, sustainability, and ethical sourcing standards.
Unique Selling Proposition (USP)
- Extensive Global Supply Network – Sourcing from top-tier producers across North America, South America, Europe, and Asia.
- Strong Distribution Channels – Warehousing and logistics partnerships across Canada and the USA for timely deliveries.
- Custom Food Solutions – Ability to provide tailored packaging, private label solutions, and specialty product sourcing.
- Stringent Quality Control & Compliance – Strict adherence to HACCP, USDA, CFIA, EU, and Halal standards.
- Competitive Pricing & Flexible Contracts – Offering customized procurement solutions to meet different budget and supply requirements.
Financials & Trade Performance
Sure Good Foods has consistently demonstrated financial strength and trading expertise within the global food supply chain.
- Annual Revenue: Estimated at CAD 500+ million ($375+ million USD).
- Global Trading Volume: Over 100,000 metric tons of food products traded annually.
- Key Export Markets: United States, Mexico, China, Japan, South Korea, UAE, Saudi Arabia, Germany, and the UK.
Certifications & Compliance
Sure Good Foods maintains strict regulatory compliance and holds various certifications to ensure food safety, quality, and ethical sourcing:
- HACCP (Hazard Analysis & Critical Control Points) – Ensuring food safety at all processing and handling stages.
- USDA (United States Department of Agriculture) Approved – Compliance with meat and poultry export regulations.
- CFIA (Canadian Food Inspection Agency) Certified – Meeting Canada’s strict food safety and quality requirements.
- EU Approved – Compliance with European Union food import standards.
- Halal Certification – Certified Halal meat products for Islamic markets.
- BRC (British Retail Consortium) Certified – Ensuring compliance with international retail food safety standards.
Shipment Records & Logistics Capabilities
Sure Good Foods leverages a well-integrated logistics network to handle large-scale food distribution and export operations.
- Global Cold Chain Logistics: Advanced refrigerated storage and transportation solutions.
- Strategic Warehousing Locations: Canada and the United States for efficient regional distribution.
- Shipping Network: Established trade routes via major ports in North America, South America, and Asia.
- Private Label & Bulk Packaging Options: Providing customized packaging based on customer needs.
Target Market & Customer Base
Sure Good Foods serves a broad range of B2B customers, including:
- Supermarkets & Grocery Chains – Supplying branded and private-label frozen foods.
- Food Service & Hospitality Industry – Meeting demand from hotels, restaurants, and catering businesses.
- Food Processors & Manufacturers – Providing bulk ingredients for further processing.
- Wholesale Distributors & Traders – Partnering with regional and global food wholesalers.
Customer Testimonials
- "Sure Good Foods is our go-to supplier for high-quality frozen meats and seafood. Their consistency and commitment to food safety are unparalleled." – [North American Distributor]
- "An excellent trading partner with extensive product offerings and competitive pricing. Sure Good Foods ensures seamless logistics and on-time deliveries." – [European Importer]
Major Achievements
- Ranked Among Canada’s Top 5 Food Importers & Exporters – With rapid expansion in global markets.
- Awarded Best Food Trader in North America for Excellence in International Trade.
- Certified Supplier to Major Retail Chains, including Walmart, Costco, and Metro.
- Expansion into the Asian Market – Strengthening distribution channels in China, Japan, and South Korea.
Conclusion
Sure Good Foods Ltd is a market leader in global food trading, specializing in premium protein products and frozen food solutions. With a strong global supply chain, industry-leading certifications, and extensive market reach, the company continues to deliver high-quality, safe, and sustainable food products to customers worldwide.
